Mobile SMS for Small Business Mark R Cyr Dolphin Global Technology Solutions, LLC 239 -430-7003 www.dolphinglobaltech.com text: DOLPHIN to: 97063 Or with your QR code reader
Mobile SMS Mobile Marketing IPhone apps, Andriod apps, or mobile websites. Do I need an app to get into mobile marketing? There are other mobile marketing technologies available to small business. I will address a couple of ways small businesses or nonprofits can effectively connect to their most valuable customers and create new ones.
Mobile Factoids In 2011, 7 trillion SMS messages will be sent 4.2 billion mobile subscribers. 93% of the US population has a mobile phone - 293M subscribers with 97% having ability to send and receive text messages. Smartphone users represent 35% of the mobile users. Feature phones, SMS capable represent 97% of mobile users. Text message open rate - 95%.. in 4mins Permission Marketing at it’s best, you can’t send out messages to groups unless they have asked for them.
Elements of 3rd Party SMS Shortcode: Basically the phone number. For the small business application they are shared short codes. Examples: 97063 Keyword: The opt-in message (a unique word that is assigned to a mobile marketing campaign or client) Example: Dolphin 97063 dolphin
Small Business SMS Uses Customers opt-in with a special keyword on their phone, thereby becoming a member of your business’s SMS database. You send text messages or information to them weekly. Restaurants were the early adopters of this model of texting, sending out coupons, weekly discounts or running contests.
Other SMS Campaigns Health care, nonprofits and entertainment. Rhode Island Department of Health is running a stop smoking campaign that sends out inspirational text messages to members to help them quit smoking. On an national level to reduce infant mortality rates Pfizer and Johnson and Johnson recently partnered with the US government to provide SMS health alerts free for pregnant women and new moms, focusing on those moms who were the at the highest risk. They have over 75,000 members and this number is growing daily.
2ndWay to use SMS Have the keyword a response-only word, so when your customer or potential customer opts-in, they will be sent a text only and not captured in a mobile database. This method is used to tag signage or newspaper/ magazine ads to create an interactive quality.
Quick Response (QR Code) To read a QR code you must first download a QR Code reader App for your Smartphone. This App is available free on the Iphone and Android market. Simply, Point and Click