Lights! Camera! Satisfaction!

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Video is good! But you don’t need to be scared of it. I use it here on this site and I use it a ton during the day in my Clark Kent role. If you want to add video to your marketing campaign, this …

Video is good! But you don’t need to be scared of it. I use it here on this site and I use it a ton during the day in my Clark Kent role. If you want to add video to your marketing campaign, this presentation may be just right for you, Integrating Video Into Your Communications Plan.

Presented by Mark Regan to the Public Relations Society of Tampa Bay on 2/16/2011.

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  • I’m going to tell you what he wants. ½ of these ideas will click with you. ¼ of them will interest you and the last ¼ will bother you that people do them for a living.I’ll then cover the some of the basics, tools and most importantly your next steps.
  • Post  videos to your Facebook profileBe active on YouTubeJoin live-streaming sitesUse the video functions on social aggregatorsShoot your own video blog
  • DIY or Pro

Transcript

  • 1. PRSA Title
    Mark Regan
    #prsatampabay @MarkCRegan
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    Credit: SocialMediaExaminer.com
  • 27. Planning
    #prsatampabay @MarkCRegan
  • 28. #prsatampabay @MarkCRegan
  • 29. #prsatampabay @MarkCRegan
    Image Stabilization
    High Definition
    Microphone jack
    Hard drive (not tape)
    Zoom
  • 30. Can’t I Just Use My Cell Phone
    #prsatampabay @MarkCRegan
  • 31. Professional Options
    #prsatampabay @MarkCRegan
  • 32. Storyboarding
    #prsatampabay @MarkCRegan
  • 33. Storyboarding
    #prsatampabay @MarkCRegan
  • 34. Shooting Basics
    Slight Movement
    Looking off camera
    Spokesperson
    Rule of Thirds
    Lighting – Indirect, diffused
    Audio – dedicated microphone
    Model release form
    #prsatampabay @MarkCRegan
  • 35. Post-Production/Editing
    Short length
    Bite-size chunks
    Maintain highest resolution
    Remember Your Brand
    Call-To-Action
    Final Frame
    Transcription - oDesk
    #prsatampabay @MarkCRegan
  • 36. Hosting
    YouTube, Vimeo, Facebook
    Live-streaming: Ustream.tv, Justin.tv
    Distribution: TubeMogul
    PLAYERS
    Channels
    Branding
    Monitor
    Controls
    #prsatampabay @MarkCRegan
  • 37. #prsatampabay @MarkCRegan
    PROMOTION
    • All Web Properties
    • 38. Social Networks
    • 39. Ad Networks
    OPTIMIZATION
    • Titles, Tags, Descriptions, Summary, Custom URLs, Credits, Sharability, Thumbnails
  • Next Steps
    #prsatampabay @MarkCRegan
    BUY
    DELETE
  • 40. #prsatampabay @MarkCRegan
  • 41. Let’s Connect
    Intelident Solutions
    Internet Marketing
    www.MarkCRegan.com
    Twitter: @MarkCRegan
    mark@MarkCRegan.com
    Bonus: cheatsheet if we connect
    Thank You!
    #prsatampabay @MarkCRegan
    Online
    Marketing
    Fanatic