Designprinciplesforartapprec

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Designprinciplesforartapprec

  1. 1. Formal Principles of Design (composition) • Unity and Variety • Balance (Symmetry and Asymmetry) • Emphasis or Dominance • Scale and Proportion • Rhythm • Economy
  2. 2. Unity and Variety • Unity = oneness, wholeness, elements go together • Variety = difference, contrast, enlivens
  3. 3. Ways to Achieve Unity • Repetition • Alignment • Continuity
  4. 4. Unity thru Repetition
  5. 5. Unity thru Repetition
  6. 6. Unity thru Alignment
  7. 7. Unity thru Alignment
  8. 8. Unity thru Continuity
  9. 9. Ways to Achieve Variety • Contrast (of lines, shapes, values, etc) • Hybridity (mixing differing elements, genres, styles, media etc) • Fragmentation (breaking apart) and Discontinuity
  10. 10. Variety and Contrast
  11. 11. Variety Fragmentation Hybridity
  12. 12. Unity and Variety
  13. 13. Unity and Variety
  14. 14. Unity and Variety
  15. 15. Balance • Feeling of the counterbalancing weights of visual forms and effects • Two types: Symmetry and Asymmetry
  16. 16. Symmetrical Balance
  17. 17. Symmetrical Balance (approximate)
  18. 18. Asymmetrical Balance
  19. 19. Asymmetrical Balance
  20. 20. Asymmetrical Balance
  21. 21. Asymmetrical Balance
  22. 22. Emphasis • An element that is the most dominant or noticeable in a composition • A focal point
  23. 23. Ways to Achieve Emphasis • Isolation • Framing • Pointing • Contrast
  24. 24. Ways to Achieve Emphasis or Dominance
  25. 25. Ways to Achieve Emphasis or Dominance
  26. 26. Ways to Achieve Emphasis or Dominance
  27. 27. Ways to Achieve Emphasis or Dominance
  28. 28. Scale and Proportion • Scale - Relative size of object to similar objects • Proportion – Relative size of parts of object relative to other parts
  29. 29. Scale
  30. 30. Scale
  31. 31. Scale
  32. 32. Proportion
  33. 33. Proportion
  34. 34. Rhythm
  35. 35. Rhythm • A repeating pattern creates a sense of flowing, increasing, or staccato movement • Similar to music or dance rhythm
  36. 36. Flowing Rhythm
  37. 37. Increasing Rhythm
  38. 38. Increasing and Flowing Rhythm
  39. 39. Staccato Rhythm
  40. 40. Staccato Rhythm
  41. 41. Staccato Rhythm
  42. 42. Staccato Rhythm
  43. 43. Economy • Getting to the essential elements, distillation, “less is more”, part of abstraction
  44. 44. Economy
  45. 45. Economy
  46. 46. Economy
  47. 47. Economy
  48. 48. Elements and Principles: Putting it all together • Foregrounded elements = color, shape, space • Complementary color scheme • Unity from repetition and alignment (shapes and colors) • Unity working with variety • Flowing rhythm
  49. 49. Elements and Principles: Putting it all together • Foregrounded elements = color, shape, texture, value • Implied Diagonal lines • Unity from repetition and alignment (shapes, hand, and colors) • Unity working with variety • Emphasis on Kennedy
  50. 50. Elements and Principles: Putting it all together • Foregrounded elements =, shape, texture, value • Vertical Forces gives it power • Economy • Variety through contrast • Emphasis
  51. 51. Elements and Principles: Putting it all together • Foregrounded elements =, shape, texture, value • Implied vertical line • Unity from continuity (heads looking like they are one) • Variety through contrast • Approximate symmetry
  52. 52. Elements and Principles: Putting it all together • Foregrounded elements = color, line, texture, • Flowing rhythm • Unity from repetition Unity working with variety • Complementary color scheme (red and green) • Economy
  53. 53. You try
  54. 54. You try
  55. 55. You try
  56. 56. You try
  57. 57. You try
  58. 58. You try

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