Designintroduction

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Designintroduction

  1. 1. An Introduction to Design Theory
  2. 2. An Introduction to Design Theory overview of presentation some definitions form and content design process (observe,make,reflect) sketchbook time-management cliche critique
  3. 3. The what of design • both a noun and a verb • dictionary definition: to plan, to organize • solving problems visually • universal application, inherent in art, commercial, industrial, fashion, film, 2D, 3D, 4D, etc
  4. 4. The what of design • Composition • “chaos control” • purposeful arrangement of visual elements within a defined field/frame (page,canvas,space) • establish relationships between elements • creating a relationship between form and content
  5. 5. Form and Content • Form+Content= meaning • Form= visual aspect, the elements and principles seen • Content= subject matter, story, or information (function) • Content is what artist/designer wants to say, form is how its said • formal/aesthetic vs conceptual
  6. 6. Form and Content examples: Fed ex logo, Google Doodles
  7. 7. Form and Content examples: Noma Bar’s anti-gun crime poster, Picasso’s Guernica 2010 1937 one distinction between “Art” and “Design” is that the former involves a richer, more complex, or ambiguous relationship between form and content
  8. 8. The how of design • How Do I Design? • Interaction of Intuition and Intention • Design Process = (in no particular order) observing, making, reflecting Continuum of artistic process
  9. 9. The how of design • Observing = being curious, open and attentive, looking, gathering sources (natural, cultural, scientific, etc), research, sketchbook or visual journal • Making = experimenting with materials, “thinking with material”, developing a process, negotiating a mastery • Reflecting = analysis, understanding what/how it is made, how to improve, the “critique” • Repeat
  10. 10. Your Sketchbook • Your best tool, keep it with you always! • test out many ideas/compositions quickly • “thumbnails” • record/scrap image sources, text, image research • brainstorm, “visually think”
  11. 11. Time- Management • know due dates (critique days) • make most of class time • plan, prioritize, work sequentially • be prepared, have needed materials • when in doubt, crank it out! Take risks! • sometimes you can turn a flaw into a feature
  12. 12. Avoiding cliches • a cliche is something overused or predictable, trite • work through the cliche towards the surprise • make different associations, novel connections and transformations • cliche can work ironically but tricky to pull off • when in doubt, ask • cliche-phobic
  13. 13. The critique • constructive, description and analysis • 1 on 1, or group process to increase understanding of strengths and shortcomings • more objective, less subjective • occurs after project is finished, earlier can stifle process • use criteria list on assignment sheets to prepare

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