• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content







Total Views
Views on SlideShare
Embed Views



2 Embeds 6

http://fall10design2.wordpress.com 4
http://fall10design.wordpress.com 2



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    2dlecturefall10 2dlecturefall10 Presentation Transcript

    • Design basics
      • What is design?
      • Bauhaus
      • Gestalt Theory
      • Elements of design
      • Principles of design
      • Creative Process
    • What is design?
      • noun= a plan
      • verb= to organize, to order, to arrange
      • a purposeful arrangement of visual elements in order to create meaning or something that has a function.
    • What is design?
      • traditionally applied to art, architecture, graphic and industrial design, advertising, fashion, etc
      • today, our experience of design is incredibly ubiquitous
    • Design today
      • culture is increasingly DIY, so our experience of design is incredibly intimate and personal
      • we have become prosumers that determine our own design experiences and even contribute to broader culture
    • design allows us
      • to communicate to the world
      • to define ourselves
      • to improve our lives and give it meaning
    • What is 2d design?
      • creating flat visual patterns or illusions by arranging elements on a picture plane that only has 2 dimensions (height and width)
      • compositions can remain flat or be pictorial (show illusion of 3d space)
      • elements on 2d surface are the figure , space around those elements are the ground
    • Bauhaus
    • Bauhaus
      • school operated in Germany between 1919 and 1933
      • heavily influenced modernist art, design, typography and architecture (economical use of materials, clean lines and geometry)
      • also influenced the way art and design is taught
    • bauhaus
      • artists and architects like Wassily Kandinski, Paul Klee, Piet Mondrian, and Walter Gropius
      • foundation courses reflect the main art and design issues of the period- expressing universal visual language using basic elements and principles, “form follows function”, “truth to materials”
      • ideas exported to US during war as artists emigrated
    • gestalt
      • Since the early 20 th century, gestalt psychologists have studied visual perception, or how the brain and eye work together
      • The human brain is naturally able to perceive unified structure (a gestalt) even in random chaos. It finds patterns, perceives figure/ground relationships, and fills in visual “blanks”
      • Basic premise: we see the whole before we see the parts
      • An artist or designer can use an understanding of gestalt to control what and how the viewer sees
    • gestalt principles
      • proximity = we group as a whole objects that are spatially close
      • similarity = we group as a whole objects that resemble each other
      • continuity = we mentally complete forms that are cropped by other forms or edges of picture plane
      • closure = we connect forms that are aligned along a distinctive visual path
    • closure similarity continuity
    • beyond bauhaus
      • each generation must ask:
      • “ what are the foundational principles of today?”
    • bauhaus [form=meaning] formalism, modernism formalism, modernism formalism, modernism
      • Elements = line, shape, value, texture, color, space
      • Principles = balance, emphasis, repetition, variety, rhythm, economy, proportion, unity
      • same elements and principles apply
      • added elements= time, narrative, sound, light, context, text and sign, technology
      • added principles= fragmentation, appropriation, hybridity, juxtaposition, layering, recontextualization, deconstruction, defamiliarization, criticality
    • terms to know
      • picture plane
      • pictorial space
      • the Bauhaus
      • Gestalt psychology
      • closure
      • continuity
      • formalism
      • conceptualism
      • modernism
      • postmodernism