Upcoming SlideShare
Loading in...5







Total Views
Views on SlideShare
Embed Views



2 Embeds 6

http://fall10design2.wordpress.com 4
http://fall10design.wordpress.com 2



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

2dlecturefall10 2dlecturefall10 Presentation Transcript

  • Design basics
    • What is design?
    • Bauhaus
    • Gestalt Theory
    • Elements of design
    • Principles of design
    • Creative Process
  • What is design?
    • noun= a plan
    • verb= to organize, to order, to arrange
    • a purposeful arrangement of visual elements in order to create meaning or something that has a function.
  • What is design?
    • traditionally applied to art, architecture, graphic and industrial design, advertising, fashion, etc
    • today, our experience of design is incredibly ubiquitous
  • Design today
    • culture is increasingly DIY, so our experience of design is incredibly intimate and personal
    • we have become prosumers that determine our own design experiences and even contribute to broader culture
  • design allows us
    • to communicate to the world
    • to define ourselves
    • to improve our lives and give it meaning
  • What is 2d design?
    • creating flat visual patterns or illusions by arranging elements on a picture plane that only has 2 dimensions (height and width)
    • compositions can remain flat or be pictorial (show illusion of 3d space)
    • elements on 2d surface are the figure , space around those elements are the ground
  • Bauhaus
  • Bauhaus
    • school operated in Germany between 1919 and 1933
    • heavily influenced modernist art, design, typography and architecture (economical use of materials, clean lines and geometry)
    • also influenced the way art and design is taught
  • bauhaus
    • artists and architects like Wassily Kandinski, Paul Klee, Piet Mondrian, and Walter Gropius
    • foundation courses reflect the main art and design issues of the period- expressing universal visual language using basic elements and principles, “form follows function”, “truth to materials”
    • ideas exported to US during war as artists emigrated
  • gestalt
    • Since the early 20 th century, gestalt psychologists have studied visual perception, or how the brain and eye work together
    • The human brain is naturally able to perceive unified structure (a gestalt) even in random chaos. It finds patterns, perceives figure/ground relationships, and fills in visual “blanks”
    • Basic premise: we see the whole before we see the parts
    • An artist or designer can use an understanding of gestalt to control what and how the viewer sees
  • gestalt principles
    • proximity = we group as a whole objects that are spatially close
    • similarity = we group as a whole objects that resemble each other
    • continuity = we mentally complete forms that are cropped by other forms or edges of picture plane
    • closure = we connect forms that are aligned along a distinctive visual path
  • closure similarity continuity
  • beyond bauhaus
    • each generation must ask:
    • “ what are the foundational principles of today?”
  • bauhaus [form=meaning] formalism, modernism formalism, modernism formalism, modernism
    • Elements = line, shape, value, texture, color, space
    • Principles = balance, emphasis, repetition, variety, rhythm, economy, proportion, unity
    • same elements and principles apply
    • added elements= time, narrative, sound, light, context, text and sign, technology
    • added principles= fragmentation, appropriation, hybridity, juxtaposition, layering, recontextualization, deconstruction, defamiliarization, criticality
  • terms to know
    • picture plane
    • pictorial space
    • the Bauhaus
    • Gestalt psychology
    • closure
    • continuity
    • formalism
    • conceptualism
    • modernism
    • postmodernism