Bringing a Red Bull event to a small scale level, i.e a comedy night in each town/city, would enable them to connect with a market they are not catering for and also introduce the mass public to their wide spectrum of entertainment.
Red Bull Tribes Media Team: Mark Canavan Seamus Connolly Amy Keith Paul O’Brien
About Red Bull• The company we chose was Red Bull.• Red Bull cover a wide range of activities and events• The company organise major events in the sporting category, along with creating their own.• They also sponsor the creative arts such as film.
Red Bull Tribes• As Red Bull are so active in the range of activities they sponsor or organise they have gained a following in a number of tribes such as:• Winter sports• X fighters freestyle motocross• Formula 1• Red Bull music academy• Dance• Film
Bloggers• We chose three bloggers that represent sports and activities that Red Bull are involved in.• Ronin Snowboards blog about the European scene and the developing Russian snowboarding scene.• Nialler9 blogs about up and coming artists and would be a great place to promote the Red Bull Music Academy.• Joe Saward was the final blogger we chose, this was due to the quality of his blogs regarding Formula 1.
Events• Our aim through our event schedule was to personalize the Red Bull brand.• Currently Red Bull are associated with large scale events in specific sectors such as the Red Bull music academy.• Cater to an untapped market through:• Red Bull Comedy Nights• Red Bull Poker Promotions
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