Open Coffee Birr 27 Jan 2010

Social networks for your business Open Coffee Birr 27 th January 2010

Question
How many of you use social networks for your business?

Social Web

What are social networks?
Social networks use the internet and web 2.0 based technologies.
Monologues (one way) have become dialogues (many way conversations).

Social networks for your business
Ease of use and very accessible.
Cost in time and Euros.
Benefits.

Facebook
Facebook has more than 350 million active users.
50% of active users log on to Facebook in any given day.
More than 700,000 local businesses have active Pages on Facebook.

Facebook
Total Irish population 4.1 million
Total Irish online 1.7 million
Total Irish on Facebook +1 million
80% of which are over the age of 25

Old media versus new media
It is easy to
to turn a page
Turn a channel
Switch off and ignore

The effectiveness of traditional marketing has been eroded due to consumers been able to ignore marketing messages, especially of the broadcast type.
(Van Den Bulte and Wuyts 2007)

People are choosing
what to consume.
when it suits them to consume.

It is easier to build a relationship with your customers on social networks.
If you build a relationship, you get better customer loyality.

Cost
Old media – more costly in “Euro”.
Social networks - more costly in “Time”.
But it is time well invested

Cost become investment
How you invest your time
Building relationships and loyalty.
Understanding your customers needs.
Finding new customers.

Benefits
More traffic.
Better leads to sales conversion rate.
You are more connected with your customers.
Easier to segment.
Easier and faster to measure.

Who has benefited?
Dell
Paddy power
Micks garage
Curious wines
.....You ????

Who has benefited?
http://www.youtube.com/watch?v=ypmfs3z8esI

Wrap up
Easy to use and very accessible.
Costs more of your “Time” and less in “Euro” terms than traditional media.
Your time well invested versus money spent.
Benefits
more loyal existing customers.
new customers.

Question
Now how many of you use want to use social networks for your business?

Question
Are social networks a luxury or a necessity?

Connect with me

http://www.consultmark.ie	145
http://www.socialbits.net	27
http://www.slideshare.net	3
http://socialbits.net	2
http://www.socialwebstrategy.com	1

Open Coffee Birr 27 Jan 2010

by Consult Mark on Jan 28, 2010

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Open Coffee Birr 27 Jan 2010 — Presentation Transcript