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Open Coffee Birr 27 Jan 2010
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Open Coffee Birr 27 Jan 2010

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Mark cahill gave a talk at open coffee Birr county offaly Ireland. The talk was titled "Social networks for your business"

Mark cahill gave a talk at open coffee Birr county offaly Ireland. The talk was titled "Social networks for your business"

Published in: Business, Technology

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  • 1. Social networks for your business Open Coffee Birr 27 th January 2010
  • 2. Question
    • How many of you use social networks for your business?
  • 3. Social Web
  • 4. What are social networks?
    • Social networks use the internet and web 2.0 based technologies.
    • Monologues (one way) have become dialogues (many way conversations).
  • 5. Social networks for your business
    • Ease of use and very accessible.
    • Cost in time and Euros.
    • Benefits.
  • 6. Facebook
    • Facebook has more than 350 million active users.
    • 50% of active users log on to Facebook in any given day.
    • More than 700,000 local businesses have active Pages on Facebook.
  • 7. Facebook
    • Total Irish population 4.1 million
    • Total Irish online 1.7 million
    • Total Irish on Facebook +1 million
    • 80% of which are over the age of 25
  • 8. Old media versus new media
    • It is easy to
      • to turn a page
      • Turn a channel
      • Switch off and ignore
  • 9. Old media versus new media
    • The effectiveness of traditional marketing has been eroded due to consumers been able to ignore marketing messages, especially of the broadcast type.
    • (Van Den Bulte and Wuyts 2007)
  • 10. Old media versus new media
    • People are choosing
      • what to consume.
      • when it suits them to consume.
  • 11. Old media versus new media
    • It is easier to build a relationship with your customers on social networks.
    • If you build a relationship, you get better customer loyality.
  • 12. Cost
    • Old media – more costly in “Euro”.
    • Social networks - more costly in “Time”.
      • But it is time well invested
  • 13. Cost become investment
    • How you invest your time
      • Building relationships and loyalty.
      • Understanding your customers needs.
      • Finding new customers.
  • 14. Benefits
    • More traffic.
    • Better leads to sales conversion rate.
    • You are more connected with your customers.
    • Easier to segment.
    • Easier and faster to measure.
  • 15. Who has benefited?
    • Dell
    • Paddy power
    • Micks garage
    • Curious wines
    • .....You ????
  • 16. Who has benefited?
    • http://www.youtube.com/watch?v=ypmfs3z8esI
  • 17. Wrap up
    • Easy to use and very accessible.
    • Costs more of your “Time” and less in “Euro” terms than traditional media.
      • Your time well invested versus money spent.
    • Benefits
      • more loyal existing customers.
      • new customers.
  • 18. Question
    • Now how many of you use want to use social networks for your business?
  • 19. Question
    • Are social networks a luxury or a necessity?
  • 20. Connect with me