Open Coffee Birr 27 Jan 2010

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Mark cahill gave a talk at open coffee Birr county offaly Ireland. The talk was titled "Social networks for your business"

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Open Coffee Birr 27 Jan 2010

  1. 1. Social networks for your business Open Coffee Birr 27 th January 2010
  2. 2. Question <ul><li>How many of you use social networks for your business? </li></ul>
  3. 3. Social Web
  4. 4. What are social networks? <ul><li>Social networks use the internet and web 2.0 based technologies. </li></ul><ul><li>Monologues (one way) have become dialogues (many way conversations). </li></ul>
  5. 5. Social networks for your business <ul><li>Ease of use and very accessible. </li></ul><ul><li>Cost in time and Euros. </li></ul><ul><li>Benefits. </li></ul>
  6. 6. Facebook <ul><li>Facebook has more than 350 million active users. </li></ul><ul><li>50% of active users log on to Facebook in any given day. </li></ul><ul><li>More than 700,000 local businesses have active Pages on Facebook. </li></ul>
  7. 7. Facebook <ul><li>Total Irish population 4.1 million </li></ul><ul><li>Total Irish online 1.7 million </li></ul><ul><li>Total Irish on Facebook +1 million </li></ul><ul><li> 80% of which are over the age of 25 </li></ul>
  8. 8. Old media versus new media <ul><li>It is easy to </li></ul><ul><ul><li>to turn a page </li></ul></ul><ul><ul><li>Turn a channel </li></ul></ul><ul><ul><li>Switch off and ignore </li></ul></ul>
  9. 9. Old media versus new media <ul><li>The effectiveness of traditional marketing has been eroded due to consumers been able to ignore marketing messages, especially of the broadcast type. </li></ul><ul><li>(Van Den Bulte and Wuyts 2007) </li></ul>
  10. 10. Old media versus new media <ul><li>People are choosing </li></ul><ul><ul><li>what to consume. </li></ul></ul><ul><ul><li>when it suits them to consume. </li></ul></ul>
  11. 11. Old media versus new media <ul><li>It is easier to build a relationship with your customers on social networks. </li></ul><ul><li>If you build a relationship, you get better customer loyality. </li></ul>
  12. 12. Cost <ul><li>Old media – more costly in “Euro”. </li></ul><ul><li>Social networks - more costly in “Time”. </li></ul><ul><ul><li>But it is time well invested </li></ul></ul>
  13. 13. Cost become investment <ul><li>How you invest your time </li></ul><ul><ul><li>Building relationships and loyalty. </li></ul></ul><ul><ul><li>Understanding your customers needs. </li></ul></ul><ul><ul><li>Finding new customers. </li></ul></ul>
  14. 14. Benefits <ul><li>More traffic. </li></ul><ul><li>Better leads to sales conversion rate. </li></ul><ul><li>You are more connected with your customers. </li></ul><ul><li>Easier to segment. </li></ul><ul><li>Easier and faster to measure. </li></ul>
  15. 15. Who has benefited? <ul><li>Dell </li></ul><ul><li>Paddy power </li></ul><ul><li>Micks garage </li></ul><ul><li>Curious wines </li></ul><ul><li>.....You ???? </li></ul>
  16. 16. Who has benefited? <ul><li>http://www.youtube.com/watch?v=ypmfs3z8esI </li></ul>
  17. 17. Wrap up <ul><li>Easy to use and very accessible. </li></ul><ul><li>Costs more of your “Time” and less in “Euro” terms than traditional media. </li></ul><ul><ul><li>Your time well invested versus money spent. </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>more loyal existing customers. </li></ul></ul><ul><ul><li>new customers. </li></ul></ul>
  18. 18. Question <ul><li>Now how many of you use want to use social networks for your business? </li></ul>
  19. 19. Question <ul><li>Are social networks a luxury or a necessity? </li></ul>
  20. 20. Connect with me

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