Eac Social Networks For Business

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Social Networks For Business

Social Networks For Business

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  • Wal-Mart paid PR agency Edelman to develop Wal-Marting Across America, a blog which charted the 10-day road trip of a couple who slept at Wal-Mart parking lots while on a cross-country RV trip because they’re free to park in. (If you thought Wal-Mart has a lot of trailer trash … ) ‘Jim and Laura,’ the couple, turned out to be former Washington Post photographer James Thresher and freelance journalist Laura St Clair. The organization that ‘supported’ their trip and, thus, the blog, Working Families for Wal-Mart, was a sham created by Edelman.
  • Wal-Mart paid PR agency Edelman to develop Wal-Marting Across America, a blog which charted the 10-day road trip of a couple who slept at Wal-Mart parking lots while on a cross-country RV trip because they’re free to park in. (If you thought Wal-Mart has a lot of trailer trash … ) ‘Jim and Laura,’ the couple, turned out to be former Washington Post photographer James Thresher and freelance journalist Laura St Clair. The organization that ‘supported’ their trip and, thus, the blog, Working Families for Wal-Mart, was a sham created by Edelman.

Transcript

  • 1. Online Social Networks for Business
    EAC Breakfast Club 11th March 2010
  • 2. What are Online Social Networks?
  • 3. What are Online Social Networks?
  • 4. What are Online Social Networks?
  • 5. A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency.
  • 6. A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency.
  • 7.
  • 8. What are Online Social Networks?
  • 9. +Web 2.0
  • 10. What is Web 2.0?
  • 11.
  • 12. So What?
  • 13. The internet is now more Social !
  • 14. The Social Web
  • 15.
  • 16. How has this changed business?
  • 17. Monologues (one way) have become dialogues (many way conversations).
  • 18. Power has shifted to Customers
  • 19. More transparency
  • 20. Wal-Marting across America
  • 21. Easy to Share
  • 22. Good news travels fast
  • 23. Bad news travels even faster !
  • 24. Dell Battery recall
  • 25. People want to participate
  • 26. The Technology has changed
  • 27. But people have not (well not as much).
  • 28. Some Numbers
  • 29.
  • 30. More than 400 million active users
  • 31. 50% of active users log on to Facebook in any given day.
  • 32. More than 1.5 million local businesses have active Pages on Facebook
  • 33. Pages have created more than 5.3 billion fans
  • 34. More than 20 million people become fans of Pages each day
  • 35. 1.34 million active users in Ireland
  • 36. 1.2 Million over 18 years old
  • 37. 50% use daily, Average time 57mins
  • 38. Old Marketing Vs New Marketing
  • 39. It is easy to...
  • 40. to turn a page, turn a channel, switch off and ignore
  • 41. The effectiveness of traditional marketing has been eroded due to consumers been able to ignore marketing messages, especially of the broadcast type. (Van Den Bulte and Wuyts 2007)
  • 42. People are choosing...
  • 43. what to consume.
  • 44. when it suits them to consume.
  • 45.
  • 46. Cost
  • 47. Vs
  • 48. Social Media ROI
  • 49.
  • 50. What about my Business?
  • 51. Set objectives in line with your business strategy
  • 52. Set metrics for each objective
  • 53. Set Time upfront and stick to it
  • 54. Set boundaries between personal and business activities
  • 55. Learn how to use Web 2.0 tools
  • 56. Start listening
  • 57. Engage and participate
  • 58. Build reputation and trust
  • 59. Facilitate sharing
  • 60. Monitor and respond
  • 61. Don’t forget the metrics
  • 62. Connect with me
  • 63. Twitter: @MarkCahillMark@socialbits.netMarkCahill@ConsultMark.iehttp://socialbits.nethttp://ConsultMark.ie/Blog http://ie.linkedin.com/in/markcahill Skype: MarkCahill.Ireland(087) 9497083