Eac Social Networks For Business

Online Social Networks for Business
EAC Breakfast Club 11th March 2010

What are Online Social Networks?

A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency.

What are Online Social Networks?

+Web 2.0

What is Web 2.0?

So What?

The internet is now more Social !

The Social Web

How has this changed business?

Monologues (one way) have become dialogues (many way conversations).

Power has shifted to Customers

More transparency

Wal-Marting across America

Easy to Share

Good news travels fast

Bad news travels even faster !

Dell Battery recall

People want to participate

The Technology has changed

But people have not (well not as much).

Some Numbers

More than 400 million active users

50% of active users log on to Facebook in any given day.

More than 1.5 million local businesses have active Pages on Facebook

Pages have created more than 5.3 billion fans

More than 20 million people become fans of Pages each day

1.34 million active users in Ireland

1.2 Million over 18 years old

50% use daily, Average time 57mins

Old Marketing Vs New Marketing

It is easy to...

to turn a page, turn a channel, switch off and ignore

The effectiveness of traditional marketing has been eroded due to consumers been able to ignore marketing messages, especially of the broadcast type. (Van Den Bulte and Wuyts 2007)

People are choosing...

what to consume.

when it suits them to consume.

Social Media ROI

What about my Business?

Set objectives in line with your business strategy

Set metrics for each objective

Set Time upfront and stick to it

Set boundaries between personal and business activities

Learn how to use Web 2.0 tools

Start listening

Engage and participate

Build reputation and trust

Facilitate sharing

Monitor and respond

Don’t forget the metrics

Connect with me

Twitter: @MarkCahillMark@socialbits.netMarkCahill@ConsultMark.iehttp://socialbits.nethttp://ConsultMark.ie/Blog http://ie.linkedin.com/in/markcahill Skype: MarkCahill.Ireland(087) 9497083

http://www.consultmark.ie	263
http://socialbits.net	9
http://sbits.ambientage.eu	4
http://www.lmodules.com	3

Eac Social Networks For Business

by Consult Mark on Mar 11, 2010

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Eac Social Networks For Business — Presentation Transcript