0
social media strategies
for        membership
recruitment        and




                  Message Magnifiers for Non-Profits
what we’re here to talk about today
•current trends in membership      •membership recruitment and
 development           ...
what are the trends in membership
development & supporter
engagement in the non-profit sector?




                        ...
the reasons for engagement vary




                        Message Magnifiers for Non-Profits
social networking is one of many in a communicator’s tool to get
                            ‘ya there
Change vs. Status Quo
✓ Exciting and
  interesting!




       Change vs. Status Quo
✓ Exciting and
    interesting!
✓   New          and
    unknown!




        Change vs. Status Quo
✓ Exciting and
    interesting!
✓   New          and
    unknown!
✓   Risk!




        Change vs. Status Quo
✓ The world won’t
                         end,       quite
✓ Exciting and           frankly.
    interesting!
✓   New    ...
✓ The world won’t
                           end, quite
✓ Exciting and             frankly.
    interesting!
✓   New      ...
✓ The world won’t
                           end, quite
✓ Exciting and             frankly.
    interesting!
✓   New      ...
✓ The world won’t
                           end, quite
✓ Exciting and             frankly.
    interesting!
✓   New      ...
Clicking on this button
                                does not initiate online
                JOIN/ SUPPORT        fund...
cautionary note:




                   Message Magnifiers for Non-Profits
cautionary note:
•Social media is about people
 participating in media online rather
 than simply consuming it




       ...
cautionary note:
•Social media is about people
 participating in media online rather
 than simply consuming it

•Social me...
should we get involved? ...is
facebook something that makes our
own website redundant?




                         Messag...
why should it have to
be one or the other?


                 Message Magnifiers for Non-Profits
Social Media is a CONVERSATION
powered by the internet

 developing a
    profile
throughout the
 web ensures
 your voice i...
Social Media is a CONVERSATION
powered by the internet

 developing a
    profile
throughout the
 web ensures
 your voice i...
Social Media is a CONVERSATION
powered by the internet

 developing a
    profile
throughout the
 web ensures
 your voice i...
Social Media is a CONVERSATION
powered by the internet

 developing a
    profile
throughout the
 web ensures
 your voice i...
anchor and outpost model




                    Message Magnifiers for Non-Profits
“Your supporters are the message”- Marshall McLuhan
The “medium-is-the-message” guy




                                  ...
“Your supporters are the message”- Marshall McLuhan
The “medium-is-the-message” guy




                                  ...
“Your supporters are the message”- Marshall McLuhan
The “medium-is-the-message” guy



•Non-profits must talk to the people...
“Your supporters are the message”- Marshall McLuhan
The “medium-is-the-message” guy



•Non-profits must talk to the people...
“Your supporters are the message”- Marshall McLuhan
The “medium-is-the-message” guy



•Non-profits must talk to the people...
“Your supporters are the message”- Marshall McLuhan
The “medium-is-the-message” guy



•Non-profits must talk to the people...
“Your supporters are the message”- Marshall McLuhan
The “medium-is-the-message” guy



•Non-profits must talk to the people...
“Your supporters are the message”- Marshall McLuhan
The “medium-is-the-message” guy



•Non-profits must talk to the people...
“Your supporters are the message”- Marshall McLuhan
The “medium-is-the-message” guy



•Non-profits must talk to the people...
Qualitative              Quantitative
 ✓M e m b e r            ✓More site visitors.
  Engagement:            ✓More page vi...
where’s the value for each?

                                                                 twitter/
                   ...
strategies and                  tactics                        to
make it happen
1.social media strategies and tactics:

 ...
Message Magnifiers for Non-Profits

   as an association...   what’s going on out there...




but 1st...making the decision...
Message Magnifiers for Non-Profits

    as an association...       what’s going on out there...




 ✓ What is the associati...
Message Magnifiers for Non-Profits

    as an association...       what’s going on out there...


                          ...
Message Magnifiers for Non-Profits




                                                                    • pulling it all ...
Message Magnifiers for Non-Profits




you can’t nor should you be everywhere
to do so starts                 Message Magnifiers for Non-Profits



 with an audit
Elements of an audit:
•i. Current Subst...
•       Intentional Web Design
     Online Engagement                          •      One Way Communication
              ...
who     are    your      champions,
volunteers & recruiters?

  making the
  ask is not
  about them
  being loyal
  to yo...
timely message delivery
timely message delivery
understanding the phases of a campaign determines the right
messages and their delivery:
timely message delivery
understanding the phases of a campaign determines the right
messages and their delivery:

Phase 1 ...
timely message delivery
understanding the phases of a campaign determines the right
messages and their delivery:

Phase 1 ...
timely message delivery
understanding the phases of a campaign determines the right
messages and their delivery:

Phase 1 ...
timely message delivery
understanding the phases of a campaign determines the right
messages and their delivery:

Phase 1 ...
timely message delivery
understanding the phases of a campaign determines the right
messages and their delivery:

Phase 1 ...
timely message delivery
understanding the phases of a campaign determines the right
messages and their delivery:

Phase 1 ...
timely message delivery
understanding the phases of a campaign determines the right
messages and their delivery:

Phase 1 ...
Message Magnifiers for Non-Profits




 ✓ press releases   ✓ “friending”
 ✓ email            ✓ commenting

push vs. pull mar...
Message Magnifiers for Non-Profits




push tactic:
Social Media
News Releases
Changed to bullet format
Options for viral ma...
push tactic:
                                         Message Magnifiers for Non-Profits




email
newsletters
➡   pushing p...
push tactic:
                                         Message Magnifiers for Non-Profits




email
newsletters
➡   pushing p...
push tactic:
                                         Message Magnifiers for Non-Profits




email
newsletters
➡   pushing p...
push tactic:
                                         Message Magnifiers for Non-Profits




email
newsletters
➡   pushing p...
push tactic:
                                         Message Magnifiers for Non-Profits




email
newsletters
➡   pushing p...
Message Magnifiers for Non-Profits




pull tactic:
commentin
g
seek interesting discussions
present provocative ideas
avoid...
Simple               Elaborate
                                   Message Magnifiers for Non-Profits




 ✓A blog           ...
recruiting students

Who/What How Much                       Where              When              How                     ...
blogs: social networking for
member events

 Who/What How Much                    Where           When         How        ...
you will need to measure it all
• will vary from one
  organization to the next but
  can include:


  • numbers of follow...
What will it take                   Message Magnifiers for Non-Profits



to make it work?
• Writing, recording and posting....
Beth Kanter: How Much Time Does It
Take To Do Social Media?




                             Message Magnifiers for Non-Pro...
Beth Kanter: How Much Time Does It
Take To Do Social Media?

• 5 hours/week to start listening




                       ...
Beth Kanter: How Much Time Does It
Take To Do Social Media?

• 5 hours/week to start listening

• 10 hours/week to partici...
Beth Kanter: How Much Time Does It
Take To Do Social Media?

• 5 hours/week to start listening

• 10 hours/week to partici...
Beth Kanter: How Much Time Does It
Take To Do Social Media?

• 5 hours/week to start listening

• 10 hours/week to partici...
Beth Kanter: How Much Time Does It
Take To Do Social Media?

• 5 hours/week to start listening

• 10 hours/week to partici...
• complete step by step advice on
                                  Anchor and Outpost strategy
                          ...
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Social Media Strategies For Membership Recruitment & Retention

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Recruiting and retaining members takes a lot of hard work, creativity, and communication to cut through today's intensifying competition. Everyone gets a little stale, and often associations find themselves in the same old trap of "this is how we've always done it." Associations are different than corporate entities who need to sell a product. They need to keep multiple stakeholders engaged, have limited resources, and in many cases, a (partly) volunteer workforce.

Social Media seems like a great solution, so you are likely already using it: your organization has a web site, may have a blog, and maybe even a Twitter account. But is all of this giving you exposure? Has it resulted in an influx of new members... or a more engaged membership? To put it bluntly, the reason existing members are dropping out and “many” new members are not coming into associations is because they do not find the existing benefits of membership attractive in relation to the fee they pay. For associations to reach out to its membership - and to prospective members, communities of interest around your organization's purpose are needed.

Social media can breach the gap. In this presentation given to the Canadian Society of Association Executives, the following are addressed:

• Develop personal profile throughout the Association and Not-for-Profit world by ensuring your voice is heard beyond your organization.
• Discover new marketing trends and ideas from presenter Mark Buzan, APR, co-author of "Online PR and Social Media for Associations and Not-for-Profits" with expertise on membership recruitment and retention.
• Current trends in membership development
• Social media tactics
• Membership recruitment and retention initiatives
• Marketing ideas for your success

Published in: Business
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  • Organizations with membership recruitment and retention can benefit from membership surveys or focus groups. Tap into our experience to design membership research in a timely and cost effective manner.
    http://www.iresearch.com/Member-Surveys.html

    Thanks,
    Albert.
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  • Done on a scale of importance from 0-4

    Our survey focused more specifically on mid-size non-profits. We did so by randomly (in the scientific
    sense) choosing Facebook Cause pages “owned” by a non-profit, evaluating whether they fit in the mid-size
    category, and then contacting them directly to ask them to fill out the survey. Then, with the kind assistance of
    Charity Navigator, we obtained a list of mid-size non-profits and reached out to a random sampling of that list.
    In all, about 1200 mid-size non-profits were invited to participate, and 256 responded to the survey.
  • In all, about 1200 mid-size non-profits were invited to participate, and 256 responded to the survey.
    - more often than not, those that are successful are the ones that use SN to augment existing and burgeoning relationships
    - what this means is that you need to look to SN as a means of getting there, not as a complete strategy - it needs to be integrated.
    those that are effective are the one’s that integrate it within a complete communications strategy

    how many have a comm plan? how many have linked SN into there other activities?








  • there’s going to have to be good reason for people to participate
  • there’s going to have to be good reason for people to participate





















  • i. Current Substantive Goals: Although the organization may have formulated and ratified its goals explicitly, it is very important that any misunderstandings or differences of opinion about the goals be brought out.
    ii: Target Publics And Desired Behavior: Elicitation of specific behavior is the key behind any public relations and communications strategy/government relations study. This section rigorously defines and lists in priority order, those publics who can help the organization achieve its substantive goals, and the precise actions that the organization wants these people - both internal and external - to take (or to NOT take).
    iii. Attitudes/Opinions/Beliefs of Target Publics: Section three reviews what the organization knows about its target publics' views toward it and its work. It is likely that available information will be insufficient, and the report must suggest ways to augment it.
    iv. Messages To Be Conveyed To Target Publics and Possible Partners: Key statements embedded in stories, interviews and other communication are what change or maintain the target public's attitudes, opinions and beliefs. These "messages" must be easily delivered, palatable to your audiences, suitable for the vehicles available, and able to survive the "altering" nature of the process. This section also discusses the organization's present and prospective messages for their ability to produce an effect, and its acceptability by the target publics. It also devulges into possible groups with which your organization can partner.
    v. Media Used To Reach Target Publics: Part V reports on the examination of existing communications policies and vehicles, and assesses their effectiveness and economics of their use. It scrutinizes both traditional and non-traditional communications vehicles.
    vi. Vehicles To Carry Messages to your Targets: "Vehicle" in this sense refers to the specifics avenues and activities that would be the most effective. This section reports on - and analyzes - the vehicles the organization is currently using, and suggest others that have proved successful for other organizations with similar needs and resources.

  • recruiters, volunteers and those who raise money for your organization need and deserve recognition
    putting programs in place (and communicating them) that recognize and broadcast their efforts in real time will inspire others, create good stories for PR, and motivate them to work harder!
    - trouble is....how do you keep track of it all?


















  • stop here to talk about all the tools Action Strategies uses to measure Social Media ROI
    talk about engaging influencers and what qualifies an influencer







  • Transcript of "Social Media Strategies For Membership Recruitment & Retention"

    1. 1. social media strategies for membership recruitment and Message Magnifiers for Non-Profits
    2. 2. what we’re here to talk about today •current trends in membership •membership recruitment and development retention initiatives •is facebook something that •how to recruit people outside makes our own website of the membership (i.e. redundant? students) so they keep coming back •develop a personal profile throughout the web ensuring •marketing ideas for your your voice is heard beyond your success organization •social media strategies and tactics: Message Magnifiers for Non-Profits
    3. 3. what are the trends in membership development & supporter engagement in the non-profit sector? Message Magnifiers for Non-Profits
    4. 4. the reasons for engagement vary Message Magnifiers for Non-Profits
    5. 5. social networking is one of many in a communicator’s tool to get ‘ya there
    6. 6. Change vs. Status Quo
    7. 7. ✓ Exciting and interesting! Change vs. Status Quo
    8. 8. ✓ Exciting and interesting! ✓ New and unknown! Change vs. Status Quo
    9. 9. ✓ Exciting and interesting! ✓ New and unknown! ✓ Risk! Change vs. Status Quo
    10. 10. ✓ The world won’t end, quite ✓ Exciting and frankly. interesting! ✓ New and unknown! ✓ Risk! Change vs. Status Quo
    11. 11. ✓ The world won’t end, quite ✓ Exciting and frankly. interesting! ✓ New and ✓ The world won’t know much unknown! about you either. ✓ Risk! Change vs. Status Quo
    12. 12. ✓ The world won’t end, quite ✓ Exciting and frankly. interesting! ✓ New and ✓ The world won’t know much unknown! about you either. ✓ Risk! ✓ Easy! Change vs. Status Quo
    13. 13. ✓ The world won’t end, quite ✓ Exciting and frankly. interesting! ✓ New and ✓ The world won’t know much unknown! about you either. ✓ Risk! ✓ Easy! ✓ L e s s r i s k y. . . maybe? Change vs. Status Quo
    14. 14. Clicking on this button does not initiate online JOIN/ SUPPORT fundraising, a membership recruitment initiative or even a retention strategy! JOIN/ SUPPORT Message Magnifiers for Non-Profits
    15. 15. cautionary note: Message Magnifiers for Non-Profits
    16. 16. cautionary note: •Social media is about people participating in media online rather than simply consuming it Message Magnifiers for Non-Profits
    17. 17. cautionary note: •Social media is about people participating in media online rather than simply consuming it •Social media works best when applied to areas that already produce significant value for your members Message Magnifiers for Non-Profits
    18. 18. should we get involved? ...is facebook something that makes our own website redundant? Message Magnifiers for Non-Profits
    19. 19. why should it have to be one or the other? Message Magnifiers for Non-Profits
    20. 20. Social Media is a CONVERSATION powered by the internet developing a profile throughout the web ensures your voice is heard beyond your organization Message Magnifiers for Non-Profits
    21. 21. Social Media is a CONVERSATION powered by the internet developing a profile throughout the web ensures your voice is heard beyond your organization Message Magnifiers for Non-Profits
    22. 22. Social Media is a CONVERSATION powered by the internet developing a profile throughout the web ensures your voice is heard beyond your organization Message Magnifiers for Non-Profits
    23. 23. Social Media is a CONVERSATION powered by the internet developing a profile throughout the web ensures your voice is heard beyond your organization Message Magnifiers for Non-Profits
    24. 24. anchor and outpost model Message Magnifiers for Non-Profits
    25. 25. “Your supporters are the message”- Marshall McLuhan The “medium-is-the-message” guy Message Magnifiers for Non-Profits
    26. 26. “Your supporters are the message”- Marshall McLuhan The “medium-is-the-message” guy Message Magnifiers for Non-Profits
    27. 27. “Your supporters are the message”- Marshall McLuhan The “medium-is-the-message” guy •Non-profits must talk to the people with whom they hope to create relationships regardless of where there are to be found Message Magnifiers for Non-Profits
    28. 28. “Your supporters are the message”- Marshall McLuhan The “medium-is-the-message” guy •Non-profits must talk to the people with whom they hope to create relationships regardless of where there are to be found Message Magnifiers for Non-Profits
    29. 29. “Your supporters are the message”- Marshall McLuhan The “medium-is-the-message” guy •Non-profits must talk to the people with whom they hope to create relationships regardless of where there are to be found •To speak with a human voice, non-profits must share the concerns of their communities. Message Magnifiers for Non-Profits
    30. 30. “Your supporters are the message”- Marshall McLuhan The “medium-is-the-message” guy •Non-profits must talk to the people with whom they hope to create relationships regardless of where there are to be found •To speak with a human voice, non-profits must share the concerns of their communities. Message Magnifiers for Non-Profits
    31. 31. “Your supporters are the message”- Marshall McLuhan The “medium-is-the-message” guy •Non-profits must talk to the people with whom they hope to create relationships regardless of where there are to be found •To speak with a human voice, non-profits must share the concerns of their communities. •If you want us to talk to you, tell us something. Make it something interesting for a change. Message Magnifiers for Non-Profits
    32. 32. “Your supporters are the message”- Marshall McLuhan The “medium-is-the-message” guy •Non-profits must talk to the people with whom they hope to create relationships regardless of where there are to be found •To speak with a human voice, non-profits must share the concerns of their communities. •If you want us to talk to you, tell us something. Make it something interesting for a change. Message Magnifiers for Non-Profits
    33. 33. “Your supporters are the message”- Marshall McLuhan The “medium-is-the-message” guy •Non-profits must talk to the people with whom they hope to create relationships regardless of where there are to be found •To speak with a human voice, non-profits must share the concerns of their communities. •If you want us to talk to you, tell us something. Make it something interesting for a change. •Managing all of this requires communications strategy Message Magnifiers for Non-Profits
    34. 34. Qualitative Quantitative ✓M e m b e r ✓More site visitors. Engagement: ✓More page views. Improving the ✓More links. capacity of members ✓B e t t e r G o o g l e to act placement. ✓Awareness. ✓I n c r e a s e d ✓I n c r e a s e d membership. organizational ✓Increased revenue. knowledge. Where’s the value for members & the association?
    35. 35. where’s the value for each? twitter/ social blogs wikis video/ audio micro- networking blogging best for free text authentic easy content focused, dissemination messages to voices collaboration narrow, followers goals. best for enhances focused, follow linkable value of your highly viral narrow, influencers network goals. good for extends the less focused easy to create d.i.y by professional reach of your but a good & manage. members development network “pull” tactic Message Magnifiers for Non-Profits
    36. 36. strategies and tactics to make it happen 1.social media strategies and tactics: a. membership recruitment and retention initiatives b.how to recruit people outside of the membership (i.e. students) so they keep coming back c. marketing ideas for your success Message Magnifiers for Non-Profits
    37. 37. Message Magnifiers for Non-Profits as an association... what’s going on out there... but 1st...making the decision to jump strategy overview...
    38. 38. Message Magnifiers for Non-Profits as an association... what’s going on out there... ✓ What is the association doing? ✓ How does this support our strategy and goals? but 1st...making the decision to jump strategy overview...
    39. 39. Message Magnifiers for Non-Profits as an association... what’s going on out there... ✓ What are your members and other constituents doing? ✓ What is the association ✓ Do we create the space or doing? participate in it? ✓ How does this support our ✓ How present are your issues strategy and goals? and organization in the online world? but 1st...making the decision to jump strategy overview...
    40. 40. Message Magnifiers for Non-Profits • pulling it all together so that “fans” • monitoring & identifying your unique come to you: message • build your profiles: • regular and good content is the • where does your audience • outposts & anchors bait congregate? 3 steps in social media strategy 18
    41. 41. Message Magnifiers for Non-Profits you can’t nor should you be everywhere
    42. 42. to do so starts Message Magnifiers for Non-Profits with an audit Elements of an audit: •i. Current Substantive Goals: •ii: Target Publics And Desired Behavior: •iii. Attitudes/Opinions/ Beliefs of Target Publics: •iv. Messages To Be Conveyed To Target Publics and Possible Partners: •v. Media Used To Reach Target Publics: •vi. Vehicles To Carry Messages to your Targets
    43. 43. • Intentional Web Design Online Engagement • One Way Communication  Email  Newsletters, Quarterlies, Annuals  Member Story Video • Two Way Communication • Electronic Direct Address Updates  Social Web • Email Acquisition Strategies  Blogs Participation • Online Listening Strategies  Blog Content Creation • Behavioral Data Cultivation • eSolicitation Solicitation • Interactive Video • Open and Click-through Rates • Variable Data Videos • Segmented/Informed Follow Up • Segmented Appeals Fulfillment • • Segmented Gift Arrays Campaign Microsites Stewardship • Person to Person Microsites Observation • Email Confirmation Receipts • Member Stories • Electronic Payment Gateways • Holiday Greetings • One-time and Regular Giving Options/ Opportunities to contribute
    44. 44. who are your champions, volunteers & recruiters? making the ask is not about them being loyal to you, it’s about you being loyal to them!
    45. 45. timely message delivery
    46. 46. timely message delivery understanding the phases of a campaign determines the right messages and their delivery:
    47. 47. timely message delivery understanding the phases of a campaign determines the right messages and their delivery: Phase 1 - initial appeal for support
    48. 48. timely message delivery understanding the phases of a campaign determines the right messages and their delivery: Phase 1 - initial appeal for support Phase 2 - campaign announcement
    49. 49. timely message delivery understanding the phases of a campaign determines the right messages and their delivery: Phase 1 - initial appeal for support Phase 2 - campaign announcement Phase 3 - engaging supporters
    50. 50. timely message delivery understanding the phases of a campaign determines the right messages and their delivery: Phase 1 - initial appeal for support Phase 2 - campaign announcement Phase 3 - engaging supporters new supporters vs. long time supporters
    51. 51. timely message delivery understanding the phases of a campaign determines the right messages and their delivery: Phase 1 - initial appeal for support Phase 2 - campaign announcement Phase 3 - engaging supporters new supporters vs. long time supporters encouraging supporters to recruit as well
    52. 52. timely message delivery understanding the phases of a campaign determines the right messages and their delivery: Phase 1 - initial appeal for support Phase 2 - campaign announcement Phase 3 - engaging supporters new supporters vs. long time supporters encouraging supporters to recruit as well Phase 4 - delivering the appeal of urgency
    53. 53. timely message delivery understanding the phases of a campaign determines the right messages and their delivery: Phase 1 - initial appeal for support Phase 2 - campaign announcement Phase 3 - engaging supporters new supporters vs. long time supporters encouraging supporters to recruit as well Phase 4 - delivering the appeal of urgency Phase 5 - announcing the results & demonstrating their ROI
    54. 54. Message Magnifiers for Non-Profits ✓ press releases ✓ “friending” ✓ email ✓ commenting push vs. pull marketing 24
    55. 55. Message Magnifiers for Non-Profits push tactic: Social Media News Releases Changed to bullet format Options for viral marketing Ensure SEO written and Google- friendly Add tags for Facebook, De.li.cious, Digg, etc.
    56. 56. push tactic: Message Magnifiers for Non-Profits email newsletters ➡ pushing provocative content ➡ links over to blog ➡ links over to social media profiles ➡ encourage forwarding ➡ email signatures
    57. 57. push tactic: Message Magnifiers for Non-Profits email newsletters ➡ pushing provocative content ➡ links over to blog ➡ links over to social media profiles ➡ encourage forwarding ➡ email signatures
    58. 58. push tactic: Message Magnifiers for Non-Profits email newsletters ➡ pushing provocative content ➡ links over to blog ➡ links over to social media profiles ➡ encourage forwarding ➡ email signatures
    59. 59. push tactic: Message Magnifiers for Non-Profits email newsletters ➡ pushing provocative content ➡ links over to blog ➡ links over to social media profiles ➡ encourage forwarding ➡ email signatures
    60. 60. push tactic: Message Magnifiers for Non-Profits email newsletters ➡ pushing provocative content ➡ links over to blog ➡ links over to social media profiles ➡ encourage forwarding ➡ email signatures
    61. 61. Message Magnifiers for Non-Profits pull tactic: commentin g seek interesting discussions present provocative ideas avoid self-serving “look at me” comments comment and leave your url 27
    62. 62. Simple Elaborate Message Magnifiers for Non-Profits ✓A blog ✓Blogs. ✓Wikis. ✓Podcasts. ✓YouTube ✓LinkedIn ✓Facebook ✓Twitter What are the possibilities?
    63. 63. recruiting students Who/What How Much Where When How Why career staff/ advisors for students; development existing and help students add content 3x from the office last year and job hunting new content find jobs week. university info facebook: establish at least once a university for students: relationships week (on recruit career students promote on promote in the with future linkedin, need to experts and linkedin: larger campus fall and during members review best mentors & older career fairs thereby times of the day) demographics recruiting them Message Magnifiers for Non-Profits
    64. 64. blogs: social networking for member events Who/What How Much Where When How Why big annual at least once a on the website use a free before raise awareness event day (linked in) service writers depend on who more during the attendees from the office during members most sell registrations event relate with & interact with once a day post less focused but collect & share exhibitors event for at least from the event after a good “pull” information a month tactic Message Magnifiers for Non-Profits
    65. 65. you will need to measure it all • will vary from one organization to the next but can include: • numbers of followers • engaged influencers • comments • linking over to your blog • social media monitoring strategies also measure tone and viral spread Message Magnifiers for Non-Profits 31
    66. 66. What will it take Message Magnifiers for Non-Profits to make it work? • Writing, recording and posting. • Connecting. • Facilitating. • Promoting. • Authentic.
    67. 67. Beth Kanter: How Much Time Does It Take To Do Social Media? Message Magnifiers for Non-Profits 33
    68. 68. Beth Kanter: How Much Time Does It Take To Do Social Media? • 5 hours/week to start listening Message Magnifiers for Non-Profits 33
    69. 69. Beth Kanter: How Much Time Does It Take To Do Social Media? • 5 hours/week to start listening • 10 hours/week to participate Message Magnifiers for Non-Profits 33
    70. 70. Beth Kanter: How Much Time Does It Take To Do Social Media? • 5 hours/week to start listening • 10 hours/week to participate • 10-15 hours/week to generate buzz Message Magnifiers for Non-Profits 33
    71. 71. Beth Kanter: How Much Time Does It Take To Do Social Media? • 5 hours/week to start listening • 10 hours/week to participate • 10-15 hours/week to generate buzz • 20+ hours/week to build a community Message Magnifiers for Non-Profits 33
    72. 72. Beth Kanter: How Much Time Does It Take To Do Social Media? • 5 hours/week to start listening • 10 hours/week to participate • 10-15 hours/week to generate buzz • 20+ hours/week to build a community • (At least ) 3-6 months before you start seeing tangible results Message Magnifiers for Non-Profits 33
    73. 73. • complete step by step advice on Anchor and Outpost strategy • prevent others from hijacking your identity • develop your own YouTube Channel – with Guru status • update your "status" on all of the social networking sites (and on Twitter) with one click • sites you should join – and which you should not This is a book on strategy, and includes specific, step- by-step instructions to implement that strategy. It is written to provide value for all who are interested in developing online reputation Pre-order your copy now for $42.99CDN (about $40 US) www.actionstrategies.ca Online PR and Social Media for Associations & Not-for- Profits 34
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