Yes, Non-Profits CAN create an Energized Fan Base through Social Media! Thank you for joining us!  We will begin momentari...
is this  really  something we should be taking up? Message Magnifiers for Non-Profits
to be effective, you must speak their language Message Magnifiers for Non-Profits
the landscape is very vast <ul><li>depending on your objective from the beginning, your choice of channels/ tools will var...
step one: who will speak for the organization? <ul><li>social media is a personal affair...in fact, “social” </li></ul><ul...
what’s our objective here? Message Magnifiers for Non-Profits
<ul><li>building a fan base involves 3 steps </li></ul>Message Magnifiers for Non-Profits <ul><li>monitoring & identifying...
<ul><li>telling your story </li></ul><ul><li>seeking your audience </li></ul>getting started Message Magnifiers for Non-Pr...
<ul><li>social media is just one of many tools in a non-profit marketer’s kit </li></ul><ul><li>the strategy is all about ...
<ul><li>finding your audience </li></ul>
<ul><li>push vs. pull marketing </li></ul><ul><li>press releases </li></ul><ul><li>email </li></ul><ul><li>“ friending” </...
<ul><li>twitter search </li></ul><ul><li>follow like-minded individuals </li></ul><ul><li>follow their followers </li></ul...
pull tactic: commenting <ul><li>seek interesting discussions </li></ul><ul><li>present provocative ideas </li></ul><ul><li...
push tactic: Social Media News Releases <ul><li>Changed to bullet format </li></ul><ul><li>Options for viral marketing </l...
push tactic: email newsletters <ul><li>pushing provocative content </li></ul><ul><li>links over to blog </li></ul><ul><li>...
<ul><li>where are your audiences? </li></ul><ul><li>delivering content and value </li></ul><ul><li>providing a valuable ex...
who are influencers? Message Magnifiers for Non-Profits
research where you need to be <ul><li>you can’t nor should you be everywhere </li></ul>Message Magnifiers for Non-Profits
prioritizing your spaces Message Magnifiers for Non-Profits
<ul><li>to blog or not to blog... </li></ul><ul><li>how often can you contribute something new & unique? </li></ul><ul><li...
<ul><li>keep posts short and regular </li></ul><ul><li>drive your newsletter to the blog </li></ul><ul><li>integrate the f...
pulling it all together <ul><li>managing your time </li></ul><ul><li>measuring and evaluating </li></ul>Message Magnifiers...
Beth Kanter:  How Much Time Does It Take To Do Social Media? <ul><li>5 hours/week to start listening </li></ul><ul><li>10 ...
you will need to measure it all <ul><li>will vary from one organization to the next but can include: </li></ul><ul><ul><li...
<ul><li>Online Social Media for Associations & Not-for-Profits </li></ul><ul><li>complete step by step advice on Anchor an...
<ul><li>Traditional and online public relations: </li></ul><ul><ul><li>Social Media strategy, blogging, community developm...
Upcoming SlideShare
Loading in …5
×

Social Media Building A Fan Base

845
-1

Published on

A follow up on a November 24, 2009 webinar on social media for non-profits and how they can build a fan base (in Powerpoint format).

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
845
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
25
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • stop here to talk about all the tools Action Strategies uses to measure Social Media ROI talk about engaging influencers and what qualifies an influencer
  • Social Media Building A Fan Base

    1. 1. Yes, Non-Profits CAN create an Energized Fan Base through Social Media! Thank you for joining us! We will begin momentarily To hear this presentation, please call: 605-715-4970 Your access code is: 489449# November 24, 2009 Message Magnifiers for Non-Profits
    2. 2. is this really something we should be taking up? Message Magnifiers for Non-Profits
    3. 3. to be effective, you must speak their language Message Magnifiers for Non-Profits
    4. 4. the landscape is very vast <ul><li>depending on your objective from the beginning, your choice of channels/ tools will vary </li></ul>Message Magnifiers for Non-Profits
    5. 5. step one: who will speak for the organization? <ul><li>social media is a personal affair...in fact, “social” </li></ul><ul><li>who will speak for the organization will depend on who your publics regularly interact with </li></ul><ul><li>social media and the internet is always on = who selected becomes the organization </li></ul>Message Magnifiers for Non-Profits
    6. 6. what’s our objective here? Message Magnifiers for Non-Profits
    7. 7. <ul><li>building a fan base involves 3 steps </li></ul>Message Magnifiers for Non-Profits <ul><li>monitoring & identifying your unique message </li></ul><ul><li>where does your audience congregate? </li></ul><ul><li>build your profiles: </li></ul><ul><li>outposts & anchors </li></ul><ul><li>pulling it all together so that “fans” come to you: </li></ul><ul><li>regular and good content is the bait </li></ul>
    8. 8. <ul><li>telling your story </li></ul><ul><li>seeking your audience </li></ul>getting started Message Magnifiers for Non-Profits
    9. 9. <ul><li>social media is just one of many tools in a non-profit marketer’s kit </li></ul><ul><li>the strategy is all about facilitating conversations and eventually, letting go </li></ul><ul><li>just as with traditional media relations, it’s about “news worthiness” </li></ul><ul><ul><li>why should someone care: timeliness, novelty, consequence, human interest, prominence, proximity </li></ul></ul><ul><li>*****lay out the principal elements in a scheduled fashion for regular release through your channels **** </li></ul>it’s about your story, not the tools Message Magnifiers for Non-Profits
    10. 10. <ul><li>finding your audience </li></ul>
    11. 11. <ul><li>push vs. pull marketing </li></ul><ul><li>press releases </li></ul><ul><li>email </li></ul><ul><li>“ friending” </li></ul><ul><li>commenting </li></ul>Message Magnifiers for Non-Profits
    12. 12. <ul><li>twitter search </li></ul><ul><li>follow like-minded individuals </li></ul><ul><li>follow their followers </li></ul><ul><li>monitor regularly for return follows, ensure a balance between your followers vs. following </li></ul>pull tactic: twitter is an excellent starting point Message Magnifiers for Non-Profits
    13. 13. pull tactic: commenting <ul><li>seek interesting discussions </li></ul><ul><li>present provocative ideas </li></ul><ul><li>avoid self-serving “look at me” comments </li></ul><ul><li>comment and leave your url </li></ul>Message Magnifiers for Non-Profits
    14. 14. push tactic: Social Media News Releases <ul><li>Changed to bullet format </li></ul><ul><li>Options for viral marketing </li></ul><ul><li>Ensure SEO written and Google-friendly </li></ul><ul><li>Add tags for Facebook, De.li.cious, Digg, etc. </li></ul>Message Magnifiers for Non-Profits
    15. 15. push tactic: email newsletters <ul><li>pushing provocative content </li></ul><ul><li>links over to blog </li></ul><ul><li>links over to social media profiles </li></ul><ul><li>encourage forwarding </li></ul><ul><li>email signatures </li></ul>Message Magnifiers for Non-Profits
    16. 16. <ul><li>where are your audiences? </li></ul><ul><li>delivering content and value </li></ul><ul><li>providing a valuable exchange </li></ul>building your outposts Message Magnifiers for Non-Profits
    17. 17. who are influencers? Message Magnifiers for Non-Profits
    18. 18. research where you need to be <ul><li>you can’t nor should you be everywhere </li></ul>Message Magnifiers for Non-Profits
    19. 19. prioritizing your spaces Message Magnifiers for Non-Profits
    20. 20. <ul><li>to blog or not to blog... </li></ul><ul><li>how often can you contribute something new & unique? </li></ul><ul><li>is there more value in the interim in contributing elsewhere? </li></ul>Message Magnifiers for Non-Profits
    21. 21. <ul><li>keep posts short and regular </li></ul><ul><li>drive your newsletter to the blog </li></ul><ul><li>integrate the feed into your main site </li></ul><ul><li>actively encourage comments through questions </li></ul><ul><li>be provocative </li></ul><ul><li>stay in tune with the big issues in your sphere </li></ul>assuming you do blog... Message Magnifiers for Non-Profits
    22. 22. pulling it all together <ul><li>managing your time </li></ul><ul><li>measuring and evaluating </li></ul>Message Magnifiers for Non-Profits
    23. 23. Beth Kanter: How Much Time Does It Take To Do Social Media? <ul><li>5 hours/week to start listening </li></ul><ul><li>10 hours/week to participate </li></ul><ul><li>10-15 hours/week to generate buzz </li></ul><ul><li>20+ hours/week to build a community </li></ul><ul><li>(At least ) 3-6 months before you start seeing tangible results </li></ul>Message Magnifiers for Non-Profits
    24. 24. you will need to measure it all <ul><li>will vary from one organization to the next but can include: </li></ul><ul><ul><li>numbers of followers </li></ul></ul><ul><ul><li>engaged influencers </li></ul></ul><ul><ul><li>comments </li></ul></ul><ul><ul><li>linking over to your blog </li></ul></ul><ul><li>social media monitoring strategies also measure tone and viral spread </li></ul>Message Magnifiers for Non-Profits
    25. 25. <ul><li>Online Social Media for Associations & Not-for-Profits </li></ul><ul><li>complete step by step advice on Anchor and Outpost strategy </li></ul><ul><li>prevent others from hijacking your identity </li></ul><ul><li>develop your own YouTube Channel – with Guru status </li></ul><ul><li>update your &quot;status&quot; on all of the social networking sites (and on Twitter) with one click </li></ul><ul><li>sites you should join – and which you should not </li></ul>This is a book on strategy, and includes specific, step-by-step instructions to implement that strategy. It is written to provide value for all who are interested in developing online reputation Pre-order your copy now for $42.99CDN (about $40 US) www.actionstrategies.ca
    26. 26. <ul><li>Traditional and online public relations: </li></ul><ul><ul><li>Social Media strategy, blogging, community development and management </li></ul></ul><ul><ul><li>Communications plans </li></ul></ul><ul><ul><li>Media relations </li></ul></ul><ul><ul><li>Revenue generation & membership recruitment/ retention </li></ul></ul><ul><ul><li>Stakeholder engagement </li></ul></ul><ul><ul><li>Increasing event attendance </li></ul></ul><ul><li>Register NOW for our intensive social media packages in training, profile development, and management </li></ul>who is Action Strategies? www.actionstrategies.ca Message Magnifiers for Non-Profits

    ×