4457700-499110<br />TITLE:Marketing Executive – eBay <br />REPORTS TO:Senior Marketing Manager<br /> <br />DATE:October 2011<br />Job Profile<br />Jobs PurposeBe part of the brand and marketing team that develops and implements world-class consumer marketing, demonstrates innovation and creativity, in order to change consumer perception and behavior.<br />
Responsibility/ActivitySupport the development and implementation of consumer facing marketing campaigns through all marketing channels. Work with the Senior Marketing Manager and our external agencies (creative / media / digital / events / social media) to develop integrated consumer marketing campaigns for eBay. Assist in developing the plan and creative for our bespoke and regular eDMs targeting our core shopping audience segments. Work with our creative agency and the global team to set-up, target and distribute these eDMs, as well as continually measure their success. Work with our creative agency to develop daily and weekly creative to promote eBay sales and group buying offers to the shopping audience base. Coordinate and manage the development of creative for digital placements, both on eBay and the web/mobile, that drive consumer activity, based on global digital best practice. Work with our external media buying and creative agencies to ensure our creative is produced and delivered in a timely manner, to specification and production deadlines. Project-manage campaign elements according to the marketing plan and relevant timelines. Ensure effective measurement of campaigns, and that all insights are communicated and implemented across the wider marketing team.Ensure clear communication and cross-business expectations are set, especially in relation to the setting up and progress of relevant campaigns.
Candidate Profile & Qualifications<br />Area Description of What’s Needed Education or professional qualification/certification Tertiary qualified – Marketing, Business, CommunicationsExperience3-5 years consumer marketing experience (either agency side or in-house) SkillsHighly organised and able to function well under pressure;Strong project management skills;Excellent written and communication skills;Flexible, open, a real team player;Results focused, with a commitment to meeting targets;Self-starter with plenty of initiative and drive, plus the ability to manage own time and workload;Passion for marketing and brand management, the internet, shopping and eBay.<br />