Using social media to maximize SEO

334 views

Published on

Presentation given at the Dallas Business Journal's "Crash Course on Social Media' on July 19, 2012.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
334
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Diversity of Sources - having 50 tweets of a link from one account, like having 50 links from one site, is not nearly as valuable as 50 tweets from 50 unique accounts.Timing - sharing that occurs when an RSS feed first publishes a story may be valuable in QDF, but tweets/shares of older pieces could be seen as more indicative of lasting value and interest (rather than just sharing what's new).Surrounding Content - the message(s) accompanying the link may give the engines substantive information about their potential relevance and topic; it could even fill the gap that's left by the lack of anchor text, particularly on Twitter.Engagement Level - the quantity of clicks, retweets, likes, etc. (if/when measurable) could certainly impact how much weight is given to the link.
  • Using social media to maximize SEO

    1. 1. Using SocialMedia to Maximize SEO @mark_barrera
    2. 2. Search and Social• Bing • Facebook • Twitter • Will be integrating Foursquare soon• Google • Google+ • Crawlable data• Apple • Maps to be heavily reliant on Yelp
    3. 3. Bing
    4. 4. Google
    5. 5. Social Data Used• Diversity of Sources• Timing• Surrounding Content• Engagement Level
    6. 6. Social Authority
    7. 7. Social Authority
    8. 8. Search and Social
    9. 9. Social Where?• Facebook• Twitter• Others? –YouTube –Quora –LinkedIn –Many More >• Email?
    10. 10. Link Building• Network on appropriate social media sites• Focus on creating high quality content• Promote your content• Content producers provide natural links to your content
    11. 11. Link Building
    12. 12. Link Building
    13. 13. Measure
    14. 14. Measure• SocialMention• Google Analytics• Google Queries• Social Sharing – LikeMention.com
    15. 15. Keyword Focused• Using Keywords Matters!
    16. 16. Do It!

    ×