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Facebook Marketing Tips
Facebook Marketing Tips
Facebook Marketing Tips
Facebook Marketing Tips
Facebook Marketing Tips
Facebook Marketing Tips
Facebook Marketing Tips
Facebook Marketing Tips
Facebook Marketing Tips
Facebook Marketing Tips
Facebook Marketing Tips
Facebook Marketing Tips
Facebook Marketing Tips
Facebook Marketing Tips
Facebook Marketing Tips
Facebook Marketing Tips
Facebook Marketing Tips
Facebook Marketing Tips
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Facebook Marketing Tips

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Learn what things are good to post on Facebook and learn bad Facebook strategies. I presented this at Pubcon South in Austin in March 2011.

Learn what things are good to post on Facebook and learn bad Facebook strategies. I presented this at Pubcon South in Austin in March 2011.

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Transcript

  • 1. The REAL Truth About Facebook Presented by: @mark_barrera Facebook.com/Mark.S.Barrera
  • 2. Mark Zuckerburg <ul><li>He is the richest American under 30. </li></ul><ul><li>Watch the Social Network </li></ul>
  • 3. The Things Facebook Is Not <ul><li>Your primary website </li></ul><ul><li>A place to push your products or services </li></ul><ul><li>A one way conversation </li></ul><ul><li>A place to… </li></ul>
  • 4. Facebook Is Not <ul><li>A place to make an ass of yourself! </li></ul><ul><li>Or a place to tweet… </li></ul><ul><li>Retweet Please? </li></ul>
  • 5. Facebook Is Not <ul><li>Intent driven </li></ul><ul><li>Up to its full potential </li></ul><ul><ul><li>“ It’s just another modern day Myspace” –Mike Stewart </li></ul></ul>
  • 6. Facebook Is <ul><li>A great channel </li></ul><ul><ul><li>Facebook Drives 44 Percent Of Social Sharing On The Web </li></ul></ul>
  • 7. Facebook Ads Do <ul><li>Have low CTRs </li></ul><ul><li>Have great targeting </li></ul><ul><li>Promote your brand </li></ul><ul><li>Get you more subscribers to your content </li></ul>
  • 8. Facebook Ads Do <ul><li>Work </li></ul><ul><li>Build fans </li></ul><ul><ul><li>Giveaways </li></ul></ul><ul><ul><ul><li>Limited in scope to your target audience </li></ul></ul></ul><ul><ul><ul><li>Wildfire, etc </li></ul></ul></ul><ul><ul><li>Contests </li></ul></ul><ul><ul><li>Usable content </li></ul></ul>
  • 9. Facebook Is <ul><li>A place to provide interesting content to your users. </li></ul><ul><li>A place to let users share your content so make it easy to share! </li></ul><ul><li>A place to have a genuine conversation </li></ul><ul><li>A routine that MUST be maintained </li></ul>
  • 10. Facebook Is <ul><li>International </li></ul><ul><ul><li>About 70% of Facebook users are outside the United States </li></ul></ul><ul><li>Be timezone aware </li></ul>
  • 11. Facebook Is <ul><li>Good for SEO </li></ul><ul><ul><li>Get 30 fans and setup your custom URL </li></ul></ul><ul><ul><li>Use keyword rich copy in your ‘about’ section and ‘info’ tab. </li></ul></ul><ul><ul><li>Links can be crawled, but headlines are also important </li></ul></ul>
  • 12. Facebook Is For Photos <ul><li>Better with pictures of women than men </li></ul>
  • 13. Facebook Is For <ul><li>Coupons </li></ul><ul><li>Testing </li></ul><ul><li>Finding Brand Evangelists </li></ul><ul><li>Listening </li></ul><ul><ul><li>Product Feedback </li></ul></ul>
  • 14. Facebook Is <ul><li>Powerful: </li></ul><ul><ul><li>of Matrimonial Lawyers showed 20 percent of divorces involve Facebook. </li></ul></ul><ul><ul><li>80 percent of divorce lawyers reported a spike in the number of cases that use social media for evidence. </li></ul></ul><ul><ul><li>People spend over 700 billion minutes on Facebook a month </li></ul></ul>
  • 15. Facebook Will Evolve <ul><li>What will the future of Facebook look like? </li></ul><ul><ul><li>“ Likes” now publish to your profile by default </li></ul></ul><ul><ul><li>The “Share” has been replace by “Like” so update where necessary </li></ul></ul><ul><li>They are a content farm </li></ul><ul><ul><li>2% lift after Farmer/Panda Update </li></ul></ul>
  • 16. Facebook Will Evolve <ul><li>FBML is gone, iFrame is in. </li></ul><ul><li>Allows better flexibility and tracking </li></ul>
  • 17. Official Facebook Stats <ul><li>http://www.facebook.com/press/info.php?statistics </li></ul>
  • 18. Contact Me <ul><li>DFW SEM </li></ul><ul><li>Facebook.com/Mark.S.Barrera </li></ul><ul><li>@mark_barrera </li></ul><ul><li>[email_address] </li></ul><ul><li>214-908-0954 </li></ul>

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