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BLOGGING FOR SUCCESSMark Barrera@mark_barrera
Who Am I?• President of DFW Search Engine Marketing Association• Who I have worked with:  • Lennox  • Onlineshoes.com  • N...
Blogging for Success• Making Your Site SEO Friendly• Creating Your Content• Promoting Your Content• Conversion Optimizatio...
Making Your Site SEO Friendly   @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Making Your Site SEO FriendlyTitle Tags  • < 70 Characters.  • Use Keyword(s)  • Make it enticingDescription Tags  • 1 to ...
Making Your Site SEO FriendlyLinking • Focus on Link Anchor Text • Link to Your Other Posts • Link to Authority Web Sites ...
Making Your Site SEO FriendlyImages • Use custom alt tags • Use custom file names • If hosting them on Flickr or other pho...
Making Your Site SEO Friendly Categories • Don’t over do it • Use keywords Breadcrumbs • They allow your users to easily n...
Creating Your ContentThink Like a Publisher!   @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Creating Your Content• Post on a regular basis  • Create weekly ‘features’    • Weekly Interview    • Weekly News Wrap-up•...
Creating Your ContentRemember the 80/20 Rule!   @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Promoting Your Content• Social Media• Email• PR       @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Americans spendover a third of theironline time (40%)communicating andnetworking across:•   social networks•   blogs•   pe...
Promoting Your Content SociallyFacebook• Optimize Title / Description / Thumbnail  • Use proper Facebook meta tags• Post t...
Promoting Your Content SociallyTwitter• Promote more than once• Use hashtags where appropriate• Use the ‘follow suggestion...
Promoting Your Content Socially• LinkedIn   • Status Updates   • Groups   • Email Notifications• StumbleUpon       @mark_b...
Promoting Your Content• Pings• RSS• Bookmarking  • Delicious / Diigo / Evernote• Email Signatures• Blog Commenting        ...
Promoting Your Content by Email• Feedburner• MailChimp• Aweber     @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Promoting Your Content with PR• Press Releases  • Free Press Release Sites    • http://bit.ly/freeprsites  • Paid Press Re...
Conversion OptimizationVisits Aren’t the End Goal!   @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Conversion Optimization• Social Sharing• Subscribers• Leads• Example  • http://www.copyblogger.com/linkedin-profile/      ...
Conversion OptimizationSubscribers     @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Conversion OptimizationSocial Sharing     @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Conversion OptimizationLeads        @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Conversion Optimization• Google Analytics  • Track Goal Conversions  • Track Referring Traffic  • Know Your Referring Keyw...
Tools I UseGoogle AnalyticsScribe SEO - http://bit.ly/e9ThChStudioPress - http://bit.ly/jZRujfRaven Tools - http://bit.ly/...
Contact Mehttp://bit.ly/markbarrera• SEO / PPC Consulting  • Project or Retainer• Agency Solutions  • Employee Training / ...
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Blogging for success - social media breakfast dallas

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This was presented to the Dallas Social Media Breakfast group on 10-27-11. The presentation covers the main aspects that you should focus on when blogging.

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Transcript of "Blogging for success - social media breakfast dallas"

  1. 1. BLOGGING FOR SUCCESSMark Barrera@mark_barrera
  2. 2. Who Am I?• President of DFW Search Engine Marketing Association• Who I have worked with: • Lennox • Onlineshoes.com • National Breast Cancer Foundation • Palm Harbor Homes • TexasLending.com • Cookies by Design • Scottish Rite Hospital • Donald Trump • and many more… @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
  3. 3. Blogging for Success• Making Your Site SEO Friendly• Creating Your Content• Promoting Your Content• Conversion Optimization @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
  4. 4. Making Your Site SEO Friendly @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
  5. 5. Making Your Site SEO FriendlyTitle Tags • < 70 Characters. • Use Keyword(s) • Make it enticingDescription Tags • 1 to 2 sentences (90-150 characters) • Call to action / Value proposition • Do not stuff with keywordsURLs • Use title of post in URL @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
  6. 6. Making Your Site SEO FriendlyLinking • Focus on Link Anchor Text • Link to Your Other Posts • Link to Authority Web Sites @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
  7. 7. Making Your Site SEO FriendlyImages • Use custom alt tags • Use custom file names • If hosting them on Flickr or other photo website, link to the file on that network also • Make sure to link to the post that you used the photo in from that website also. @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
  8. 8. Making Your Site SEO Friendly Categories • Don’t over do it • Use keywords Breadcrumbs • They allow your users to easily navigate your site. • They allow search engines to determine the structure of your site more easily. @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
  9. 9. Creating Your ContentThink Like a Publisher! @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
  10. 10. Creating Your Content• Post on a regular basis • Create weekly ‘features’ • Weekly Interview • Weekly News Wrap-up• Write awesome content • Timely • Use examples / analogies / metaphors • Give your opinion • Create relevant images / infographics @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
  11. 11. Creating Your ContentRemember the 80/20 Rule! @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
  12. 12. Promoting Your Content• Social Media• Email• PR @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
  13. 13. Americans spendover a third of theironline time (40%)communicating andnetworking across:• social networks• blogs• personal email• instant messaging• video sites
  14. 14. Promoting Your Content SociallyFacebook• Optimize Title / Description / Thumbnail • Use proper Facebook meta tags• Post to relevant groups• Facebook as a commenting system• Monitor your Facebook Insights (analytics) data @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
  15. 15. Promoting Your Content SociallyTwitter• Promote more than once• Use hashtags where appropriate• Use the ‘follow suggestion’ in your tweet button code @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
  16. 16. Promoting Your Content Socially• LinkedIn • Status Updates • Groups • Email Notifications• StumbleUpon @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
  17. 17. Promoting Your Content• Pings• RSS• Bookmarking • Delicious / Diigo / Evernote• Email Signatures• Blog Commenting @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
  18. 18. Promoting Your Content by Email• Feedburner• MailChimp• Aweber @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
  19. 19. Promoting Your Content with PR• Press Releases • Free Press Release Sites • http://bit.ly/freeprsites • Paid Press Release Sites • PRWeb • PRLeap• Know Your Influencers • Keep a list of contacts • Include blog URL / email / twitter / facebook / phone @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
  20. 20. Conversion OptimizationVisits Aren’t the End Goal! @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
  21. 21. Conversion Optimization• Social Sharing• Subscribers• Leads• Example • http://www.copyblogger.com/linkedin-profile/ @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
  22. 22. Conversion OptimizationSubscribers @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
  23. 23. Conversion OptimizationSocial Sharing @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
  24. 24. Conversion OptimizationLeads @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
  25. 25. Conversion Optimization• Google Analytics • Track Goal Conversions • Track Referring Traffic • Know Your Referring Keywords @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
  26. 26. Tools I UseGoogle AnalyticsScribe SEO - http://bit.ly/e9ThChStudioPress - http://bit.ly/jZRujfRaven Tools - http://bit.ly/h2p8D7SEOmoz - http://go.seomoz.org/SH5z @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
  27. 27. Contact Mehttp://bit.ly/markbarrera• SEO / PPC Consulting • Project or Retainer• Agency Solutions • Employee Training / Process Improvement • White Label Partnership• Coaching / Mentoring @mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
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