Publishing Multimedia with EESC

Publishing Multimedia with EESC What faculty co-creators need to know 2010 OSU EXTENSION SPRING TRAINING Mark Anderson-Wilk, Ariel Ginsburg, Jeff Hino, Chris LaBelle, & Sue Kunda

EESC http://extension.oregonstate.edu/eesc/

Overview of session
Features of publishing with EESC—Mark Anderson-Wilk
Lifelong Learning at OSU—Jeff Hino
New media and multimedia review—Chris LaBelle
Copyright and attribution—Ariel Ginsburg
OSUL/EESC collaboration—Sue Kunda
How can we help you?—Publishing panel

Features of publishing with EESC

text and images (traditional publication-based publishing) audio and video (previously tied to radio and tv broadcasting) new media (learning objects and other born-digital applications) Publishing that embraces all forms of media (new, broadest definition of publishing) What do we mean by “publishing”? + + =

Publishing is defined by whatever type of animal is in the corral at any given time.

Traditional publishing: isolated fountains of knowledge Participatory publishing: interactive learning experiences

Traditional publishing : publishing ends with a published work; no audience participation Expert Published work Publishing process What does this mean? I think I understand. But I’d like to know … Audiences

Participatory publishing: publishing includes published work, audience participation, and social environment Expert Audiences in their online environments Published work

Recognized form of scholarship
All work is peer reviewed
Credit for Extension faculty
Working on a model for multimedia review

Quality products Excellence in editing, design, and production

Standards in creative integrity Copyright and attribution

Stewards of the Extension catalog
Maintaining 1,200 active titles, over 100 new items per year
In the process of digitizing and archiving over 15,000 titles produced since 1887

Your agents of access and persistence
Fighting for continued discoverability!
The magic of ensuring OSU’s digital assets don’t disappear!
Putting an end to link rot!

Publishing life cycle

Another Publication Destination: Lifelong Learning at OSU Bringing Learning to Life

A Spectrum of Opportunities Engaging with Learners Real-Time Research Data Extension Information Extension Programs Workshops Learning Objects Multiple Learning Modules Undergrad Credit Courses Graduate Courses Lifelong Learning Learning Modules Non-Credit Certificate Programs Undergrad Degree Programs Graduate Degree Programs

A Spectrum of Opportunities Engaging with Learners Extension Information Extension Programs Workshops Learning Objects Multiple Learning Modules Lifelong Learning Learning Modules Non-Credit Certificate Programs

Developing Learning Objects
Learning objects are small chunks of instructional media… “LEGOs for learning”
Can be reused to support learning
MERLOT calls them "online learning materials”

Learning Objects - Examples
Pachyderm
Videos
Animations
Games
Podcasts

Engaging with Learners Multiple Learning Modules Lifelong Learning Learning Modules Non-Credit Certificate Programs Lifelong Learning at OSU

Building New Learning Opportunities

Developing an Online Course

The Process…
You propose an idea for a noncredit course
Lifelong Learning initial review
Conduct a needs assessment
Audience, cost analysis, delivery methods
EC Intake Team: Is it sustainable?
Yes? Production - Marketing - Go live
No? Possible pilot test & re-test
Developing an Online Course

New peer review process
New multimedia review process
Benefits and challenges of reviews
New media and multimedia review Chris LaBelle

The goal:
To develop new media design and publication
guidelines to improve the end-user experience and
help facilitate broader university adoption of new
media.
Goal and Intended Outcomes

Improve overall end-user experience and content authoring process by standardizing new media, social media, and multimedia deliverables where appropriate. Improve accessibility and accessibility of new media, especially for hearing or vision impaired end-users (Web Content Accessibility Guidelines, W3c, 508 section 1194.22) Provide more equivalence between traditional print-based EESC publications and new media publications in regards to project qualification, tracking, and archiving. Intended Outcomes

To provide tools and information that help faculty and programs evaluate new media effectiveness. To be better prepared to qualify, adapt, and adopt new media to accomplish Extension-related instructional objectives. To positively influence university policy as it relates to the inclusion of new media within the framework of job performance or P&T. Intended Outcomes

Trustworthiness (Kling & McKim, 1999) “ The document has been vetted through some social processes that assure readers that they can place a high level of trust in the content of the document based on community-specific norms. “ Publicity and Accessibility… “ Accessibility is typically assured by insitutional stewardship as practiced by libraries, publishing houses, clearinghouses, and is supported by stable identifiers such as ISBN and ISSN. Framework to Assess Scholarly Communication

Integrative or parallel?
Merlot at CSU (integrative)
OSU approach (parallel) – content review + media
review
A Framework for New Media Review

Copyright and attribution Obtaining copyright permissions for publishing with EESC

Attribution Authorship John Doe, Extension cereals specialist, Oregon State University; and Jane Doe, professor of wheat breeding and genetics, Washington State University.

Attribution Permission to reprint text and illustrations

Attribution Permission to reprint images

OSUL/EESC Collaboration Publishing with ScholarsArchive@OSU

ScholarsArchive Benefits
Permanent Archive
Greater Impact
Statistics

Agriculture Experiment Station
Station Bulletins
Circulars of Information
Technical Reports
Station Circulars
Extension Service
Bulletins
Circulars
Miscellaneous
Pacific Northwest Cooperative

EESC Publications
Traditional Journals
Alternative Works
Publishing with ScholarsArchive

How can we help you? EESC Publishing Panel

Publishing Multimedia with EESC

by markandersonwilk on Apr 15, 2010

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Publishing Multimedia with EESC — Presentation Transcript