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Executive summar1



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  • 1. Executive SummaryOrgano, is a new health conscious restaurant located in Chicago, Illinois. Organos emphasis willbe on affordable organic healthy food. An emphasis on organic ingredients, superior service,and affordability is the basis on Organos dedication to sustainable development. Additionally,Organo procures local foods when possible, as well as grow our own organic roof top garden.Organo, offers Chicagoans healthy and fresh great food in a social environment. Our chefs areamong the top 10 in the Chicago area with many years of delivering a memorable diningexperience with a large repertoire of ingredients and recipes. Organo forecasts that themajority of purchases will be from a health conscious clientele. Organo, recognizes the trendwithin the restaurant industry for the demand for healthy cuisine.Organo will target our marketing efforts on two distinct groups. The first group is the familywith young children which is34.31% with 364,392 potential customers. The second group is thetrendy and health conscience clientele who desire organic foods as their cuisine of choice.Organo has recruited a seasoned management team. Deborah Lang will be the generalmanager. Deborah has over ten years of management experience in the hospitality industry,managing from four to 35 people. Diane Hill will be responsible for all of the finance andaccounting functions. Diane has six years of experience as a CPA. Diane has managed thefinances of over 8 profitable businesses throughout her illustrious career thus far. Her financialskills will be invaluable in keeping Organo on track and profitable. Lastly, Organo has ChefTeylur Day who will be responsible for the back-end production of the venture. Chef Teylur hasover 12 years of experience and is considered to be in the top ten of Chicago chefs.
  • 2. Highlights $800,000 $700,000 $600,000 $500,000 $400,000 Sales Gross Margin $300,000 $200,000 $100,000 $0 Year 1 Year2 Year 3Objectives 1. Sales of 336K the first year, and more than half a million the second. 2. Profitable in year two.Company SummaryOrgano is located on the lower level in a multi-unit high rise. It is a medium-sized restaurant with acontemporary trendy decor. We focus on organic and healthy food. The restaurant will be located onthe north side of Chicago. Most important to us is our financial success, and we believe this will beachieved by offering high-quality service and a healthier eating alternative.Company OwnershipThe restaurant will be a corporation, owned by its shareholders. The president and CEO is KatrinaCollins.
  • 3. Start-up SummaryThe founder of the company isKatrina Collins. Katrina has earned an associate degree in business fromTriton College in River Grove, IL.We have found the location and secured the lease for $4,000 per month. We will be able to set up intime to begin turning back a profit by the end of month eleven and be profitable in the second year. Weplan to come up with a total of $95,000 in capital, plus an $80,000 SBA-guaranteed loan, to start up thecompany. Start-up $200,000 $180,000 $160,000 $140,000 $120,000 $100,000 Start-up $80,000 $60,000 $40,000 $20,000 $0 Expenses Assets Investment Loans
  • 4. Start-up FundingStart-up Expenses to Fund $5,000Start-up Assets to Fund $185,000Total Funding Required $190,000AssetsNon-cash Assets from Start-up $85,000Cash Requirements from Start-up $100,000Additional Cash RaisedCash Balance on Starting Date $100,000Total Assets $185,000Liabilities and CapitalLiabilitiesCurrent BorrowingLong-term Liabilities $80,000Accounts Payable (Outstanding Bills) $15,000Other Current Liabilities (interest-free) $20,000Total Liabilities $115,000CapitalPlanned InvestmentInvestor 1 $25,000Investor 2 $25,000Investor 3 $25,000Additional Investment RequirementTotal Planned Investment $75,000Loss at Start-up (Start-up Expenses) ($5,000)Total Capital $70,000Total Capital and Liabilities $185,000Total Funding $190,000Start-upRequirementsStart-up ExpensesLegal $3,000Stationery etc. $1,500Other $500Total Start-up Expenses $5,000Start-up AssetsCash Required $100,000Other Current Assets $85,000Long-term Assets $0Total Assets $185,000Total Requirements $190,000