Markam / Turkey Presentation/ 2010
This Presentation is
Provided By Markam
Markam Pazarlama Yönetimi ve Marka İletişimi Da...
Markam / Turkey Presentation/ 2010
Turkey Country Overview
Markam / Turkey Presentation/ 2010
Country
Formal Name: Republic of Turkey
Short Form: Turkey
Term for Citizens: Turk(s)
C...
Markam / Turkey Presentation/ 2010
Area Total: 780,580 sq.km
land: 770,670 sq km
water: 9,820 sq km
Geography
Markam / Turkey Presentation/ 2010
Borders
Land Boundaries: 2627 km
Border countries: Syria(822 km), Iran (499 km), Iraq(3...
Markam / Turkey Presentation/ 2010
Turkey with Border Countries
Source: cia.gov
Markam / Turkey Presentation/ 2010
Terrain
Mostly mountains, narrow coastal plain, high central plateau (Anatolia)
Turkey ...
Markam / Turkey Presentation/ 2010
Climate
Periphery of Turkey has Mediterranean climate with cool, rainy winters and hot,...
Markam / Turkey Presentation/ 2010
Natural Resources
Antimony
Coal
Chromium
Mercury
Copper
Borate
Sulfur
Iron
Ore
Hydropow...
Markam / Turkey Presentation/ 2010
İstanbul : City at the Crossroads
Population: 11 million
Courtesy of Garbis Özatay
Markam / Turkey Presentation/ 2010
Demographics
Markam / Turkey Presentation/ 2010
Population
2007 estimate 71,158,647 (17th )
2000 census 67,803,927
Density 93/km² (102n...
Markam / Turkey Presentation/ 2010
Population Density Map
Markam / Turkey Presentation/ 2010
Population Estimates and Projections
Source: BUCEN-IDB
Markam / Turkey Presentation/ 2010
Current and Projected Population by Age and Sex(in thousands)
Source: usaid.gov
Markam / Turkey Presentation/ 2010
Population Growth
(000)
1975 1980 1985 1990 1997 2001 2004 2005 2006 2007 2008 2009
Pop...
Markam / Turkey Presentation/ 2010
Working Age Population
The share of working age population in the overall population in...
Markam / Turkey Presentation/ 2010
Sectoral Distribution of Employment
Turkey’s total population = 72 million
Agriculture ...
Markam / Turkey Presentation/ 2010
Sectoral Employment and Demographic Trends, 1999 index 100
Markam / Turkey Presentation/ 2010
SES Estimates and Projections
2002 2005 2010
A 2,019,000 3,136,500 4,404,000
B 4,711,00...
Markam / Turkey Presentation/ 2010
Religion
Muslims: 99.8%(mostly Sunni)
Other: 0.2% (Christian and jews)
Markam / Turkey Presentation/ 2010
Languages
Turkish is the official language.
Almost all educated Turks have command of a...
Markam / Turkey Presentation/ 2010
Education(%)
0,1 0,3
5,7
2,8
12,7
Doctorate
Post Graduate12,7
26,5
51,9
Post Graduate
G...
Markam / Turkey Presentation/ 2010
Politics
Markam / Turkey Presentation/ 2010
Government
Founder: Mustafa Kemal ATATÜRK
Capital: Ankara
Government type: Democratic S...
Markam / Turkey Presentation/ 2010
Government
Administrative divisions: 81 provinces
Independence: 29 October 1923
Suffrag...
Markam / Turkey Presentation/ 2010
Parliament (Turkish Grand National Assembly)
The Turkish Grand National Assembly (TGNA ...
Markam / Turkey Presentation/ 2010
Distribution of the Seats in the Parliament
Name Number of Seats
AKP 337
CHP 97
MHP 69
...
Markam / Turkey Presentation/ 2010
Military
Military branches: Turkish Armed Forces (TSK): Land Forces, Naval Forces Comma...
Markam / Turkey Presentation/ 2010
Economy
Markam / Turkey Presentation/ 2010
List of Countries by GDP
Rank Country GDP (PPP) $m
— World 66,228,669
— European Union ...
Markam / Turkey Presentation/ 2010
Main Economic Indicators
2007 2008
GDP (billion $ / in
current prices) 656.6 741.8
GDP ...
Markam / Turkey Presentation/ 2010
Economic Indicators Forecast
2009 2010
GDP (billion $ / nominal) 657.626
752.996
GDP Gr...
Markam / Turkey Presentation/ 2010
GNP: Gross National Product
1998 1999 2000 2001 2002 2003 2004 2005 2006
GNP growth
rat...
Markam / Turkey Presentation/ 2010
GNP by Sectors %
1999 2000 2001 2002 2003 2004 2005 2006 2009
Agriculture 15.1 14.0 12....
Markam / Turkey Presentation/ 2010
GDP Growth Rate
Source: State Planning Organization
Markam / Turkey Presentation/ 2010
Price Targets and Projections
2004 2005 2006 2007
CPI(1) 10.0 8.0 5.0 4.0
GDP Deflator(...
Markam / Turkey Presentation/ 2010
Inflation Rate
Source: Treasury, Finance Ministry
Markam / Turkey Presentation/ 2010
Banking
Mergers and acquisitions
Focusing on retail banking
Investment banking potentia...
Markam / Turkey Presentation/ 2010
Distribution of Total Assets by Groups (percentage)
State-Owned banks
Private banks
For...
Markam / Turkey Presentation/ 2010
Business&Trade
Markam / Turkey Presentation/ 2010
Turkey and EU
In December 1999, Turkey became the European Union’s
(EU) first candidate...
Markam / Turkey Presentation/ 2010
The Milestones of Turkey’s Integration with Europe
1949: Membership to the Council of E...
Markam / Turkey Presentation/ 2010
Exports and Imports by main Sectors (US$ million)
Markam / Turkey Presentation/ 2010
Main Industries
Textiles
Food processing
Autos
Mining (coal, chromite, copper, boron)Mi...
Markam / Turkey Presentation/ 2010
Main Agriculture Products
Tobacco
Cotton
Grain
Olives
Sugar beets
Pulse
Citrus
Livestock
Markam / Turkey Presentation/ 2010
International Trade
Markam / Turkey Presentation/ 2010
Exports- Commodities&Partners
Apparel
Foodstuffs
Textiles
metal manufactures
Germany 11...
Markam / Turkey Presentation/ 2010
Imports- Commodities&Partners
Machinery
Chemicals
Semi-finished goods
Russia 12.7%
Germ...
Markam / Turkey Presentation/ 2010
İstanbul Stock Exchange
ISE was established on December 26,
1985
Only stock exchange in...
Markam / Turkey Presentation/ 2010
Export Amount by Year
80000
90000
100000
110000
120000
130000
140000
150000
Toplam
1980...
Markam / Turkey Presentation/ 2010
Export - Import Comparison
80000
90000
100000
110000
120000
130000
140000
150000
1980 1...
Markam / Turkey Presentation/ 2010
Consumption
Markam / Turkey Presentation/ 2010
Consumption by Region
Marmara (%) Ege (%) Anatolia (%)
Food 42 21 18
Household 41 22 15...
Markam / Turkey Presentation/ 2010
55
Consumption
Consumption Type Ratio of Income (%) Average Cost (YTL)
2004 2005 2004 2...
Markam / Turkey Presentation/ 2010
Distribution Channels in Turkey
2000 2001 2002 2003 2004 2005 2006 2007
HYPER, CHAIN AN...
Markam / Turkey Presentation/ 2010
Consumption
Approximately 25% of the consumers are in İstanbul, İzmir and Ankara
Marmar...
Markam / Turkey Presentation/ 2010
Transportation Preference
Markam / Turkey Presentation/ 2010
Airport Distribution
Markam / Turkey Presentation/ 2010
Technology Usage
Year Subscribers
1995 437,100
1996 806,300
1997 1,610,000
1998 3,506,1...
Markam / Turkey Presentation/ 2010
MEDIA
Mediaedge:cia
Markam / Turkey Presentation/ 2010
Turkey Media Billings
900
950 930 924
1.058
879
1.308
1.665
1.901
1.024
238.765
297.324...
Markam / Turkey Presentation/ 2010
TV
alltime
TV
peak
Newspaper
mono
Mags
colour
Radio
alltime
Radio
peak
Cinema Outdoor
s...
Markam / Turkey Presentation/ 2010
Top Advertisers 2006 (Jan-Dec)
ADVERTISER $ (list price)
ULKER 16.150.066.626
P&G 15.34...
Markam / Turkey Presentation/ 2010
Television Measurement
Research Company : AGB Nielsen Media Research
Methodology :Peopl...
Markam / Turkey Presentation/ 2010
Channel Profile
Generalist: ATV, Kanal D, Show TV, Star, FOX, Samanyolu TV, Kanal 7, Fl...
Markam / Turkey Presentation/ 2010
Media Consumption
33
19
7
6
2
Newspaper
Internet
Cinema
Monthly Magazines
Weekly Magazi...
Markam / Turkey Presentation/ 2010
Research Company : KMG Research
Methodology : Diary method
Sample Structure : Total of ...
Markam / Turkey Presentation/ 2010
Station Profile
Top 10 most listened to radio stations broadcasting Turkish music are :...
Markam / Turkey Presentation/ 2010
Press Measurement
Turkish National Readership Survey
Research Company : TNS Piar
Method...
Markam / Turkey Presentation/ 2010
Newspapers
Average Daily
Circulations
2006 *
Daily Reach
**
POSTA 639,494 2,689,000
HÜR...
Markam / Turkey Presentation/ 2010
Title Profile
General News: Posta, Hürriyet, Sabah, Zaman, Milliyet, Akşam, Takvim, Tür...
Markam / Turkey Presentation/ 2010
Magazine Summary
Main magazine groups: Doğan Egmond, Doğuş Group, GD, Merkez Group, Nov...
Markam / Turkey Presentation/ 2010
Outdoor Summary
Outdoor has been a fast growing medium in Turkey with new approaches (m...
Markam / Turkey Presentation/ 2010
Cinema Measurement
TGI Turkey provides the following topics on cinema :
audience profil...
Markam / Turkey Presentation/ 2010
Culture & Tourism
Markam / Turkey Presentation/ 2010
Regions
Aegean
Black Sea
Marmara
Eastern
Anatolia
Aegean
Mediterranean
Central Anatolia...
Markam / Turkey Presentation/ 2010
Sightseeing
İstanbul(the biggest city)
Ankara (the capital)
İzmir (typically Aegean)
Ae...
Markam / Turkey Presentation/ 2010
Activities
Yachting
Mountaineering
Underwater diving
Golf
Conventional Facilities
Hot S...
Markam / Turkey Presentation/ 2010
Transportation
Railways: 8671 km
Highways: 426,906 km
Waterways: 1200 km
Ports and harb...
Markam / Turkey Presentation/ 2010
Holidays
National Public Holidays:
January 1: New Year's Day.
April 23: National Sovere...
Markam / Turkey Presentation/ 2010
Working Hours
Government Offices
Monday-Friday (8:30-12:30) , (13:30-17:30)
Saturday-Su...
Markam / Turkey Presentation/ 2010
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Turkey presentation2010

  1. 1. Markam / Turkey Presentation/ 2010 This Presentation is Provided By Markam Markam Pazarlama Yönetimi ve Marka İletişimi Danışmanlığı Eski Üsküdar Yolu Bodur İş Merkezi No:8/38 34752 İçerenköy / İSTANBUL Phone: 0216 469 39 34 Fax: 0216 572 72 85 Web: www.markam.com.tr E-mail: markam@markam.
  2. 2. Markam / Turkey Presentation/ 2010 Turkey Country Overview
  3. 3. Markam / Turkey Presentation/ 2010 Country Formal Name: Republic of Turkey Short Form: Turkey Term for Citizens: Turk(s) Capital: AnkaraCapital: Ankara
  4. 4. Markam / Turkey Presentation/ 2010 Area Total: 780,580 sq.km land: 770,670 sq km water: 9,820 sq km Geography
  5. 5. Markam / Turkey Presentation/ 2010 Borders Land Boundaries: 2627 km Border countries: Syria(822 km), Iran (499 km), Iraq(331 km), Greece(206 km),Georgia(252 km), Bulgaria(240 km), Azerbaijan(9 km), Armenia(268 km) Coastline: 7200 km Black Sea in the north, The Mediterranean in the south and The Aegean Sea in the west In the northwest the Sea of Marmara(internal see)
  6. 6. Markam / Turkey Presentation/ 2010 Turkey with Border Countries Source: cia.gov
  7. 7. Markam / Turkey Presentation/ 2010 Terrain Mostly mountains, narrow coastal plain, high central plateau (Anatolia) Turkey is a land of mountains, streams, lakes, green plains and thick forests. Taurus mauntain Giresun/Garbis Özatay
  8. 8. Markam / Turkey Presentation/ 2010 Climate Periphery of Turkey has Mediterranean climate with cool, rainy winters and hot, moderately dry summers. Interior, shielded from Mediterranean influences by mountains, has continental climate with cold winters and dry, hot summers. Eastern mountainous area has inhospitable climate, with hot, extremely dry summers and bitter winters. Rainfall varies, ranging from annual average of more than 2,500 millimeters on eastern Black Sea coast to less than 250 millimeters in central plateau area.
  9. 9. Markam / Turkey Presentation/ 2010 Natural Resources Antimony Coal Chromium Mercury Copper Borate Sulfur Iron Ore Hydropower Arable land
  10. 10. Markam / Turkey Presentation/ 2010 İstanbul : City at the Crossroads Population: 11 million Courtesy of Garbis Özatay
  11. 11. Markam / Turkey Presentation/ 2010 Demographics
  12. 12. Markam / Turkey Presentation/ 2010 Population 2007 estimate 71,158,647 (17th ) 2000 census 67,803,927 Density 93/km² (102nd ) 0-14 years : 24.9% (male 9,034,731/female 8,703,624) 15-64 years : 68.1% (male 24,627,270/female 23,857,507) 65 years and over: 6.9% (male 2,253,383/female 2,682,132) (2007 est.) Source: world factbook
  13. 13. Markam / Turkey Presentation/ 2010 Population Density Map
  14. 14. Markam / Turkey Presentation/ 2010 Population Estimates and Projections Source: BUCEN-IDB
  15. 15. Markam / Turkey Presentation/ 2010 Current and Projected Population by Age and Sex(in thousands) Source: usaid.gov
  16. 16. Markam / Turkey Presentation/ 2010 Population Growth (000) 1975 1980 1985 1990 1997 2001 2004 2005 2006 2007 2008 2009 Population 40,020 44,430 50,300 56,210 63,980 68,610 70,560 71,610 72.610 70,586 71.517 72.561 corbis.com
  17. 17. Markam / Turkey Presentation/ 2010 Working Age Population The share of working age population in the overall population in Turkey has started to increase significantly. This stands out as a very critical advantage when compared to the demographic trends of Europe. This ratio is at a decreasing trend for the EU countries, while it’s rising in Turkey. Ratios of both EU and Turkey will be equal in 2010, and then Turkey will overtake Europe.
  18. 18. Markam / Turkey Presentation/ 2010 Sectoral Distribution of Employment Turkey’s total population = 72 million Agriculture (33 %) = 23 million Services (43 %) = 30 million Agriculture 33%IndustryServices (43 %) = 30 million Industry (24 %) = 17 million Services 43% Industry 24%
  19. 19. Markam / Turkey Presentation/ 2010 Sectoral Employment and Demographic Trends, 1999 index 100
  20. 20. Markam / Turkey Presentation/ 2010 SES Estimates and Projections 2002 2005 2010 A 2,019,000 3,136,500 4,404,000 B 4,711,000 6,273,000 8,074,000 C1 10,768,000 11,849,000 13,946,000 C2 20,190,000 22,304,000 23,488,000 DE 29,612,000 26,137,500 23,488,000
  21. 21. Markam / Turkey Presentation/ 2010 Religion Muslims: 99.8%(mostly Sunni) Other: 0.2% (Christian and jews)
  22. 22. Markam / Turkey Presentation/ 2010 Languages Turkish is the official language. Almost all educated Turks have command of a foreign language. English is the dominant language for Turkish (official) - 82% Kurdish - 17% Arabic Turkish (official) - 82% Kurdish - 17% Arabic English is the dominant language for international business. German and French also spoken. Armenian Greek Armenian Greek
  23. 23. Markam / Turkey Presentation/ 2010 Education(%) 0,1 0,3 5,7 2,8 12,7 Doctorate Post Graduate12,7 26,5 51,9 Post Graduate Graduate Vocational&Technical School Junior High School High School Primary&Pre School Source: Strateji Mori
  24. 24. Markam / Turkey Presentation/ 2010 Politics
  25. 25. Markam / Turkey Presentation/ 2010 Government Founder: Mustafa Kemal ATATÜRK Capital: Ankara Government type: Democratic Secular Republic President: Abdullah Gül (August 2007) Prime Minister: Recep Tayyip ERDOĞAN (November 2002) Minister of Foreign Affairs: Ahmet Davutoğlu 60th Turkish Government
  26. 26. Markam / Turkey Presentation/ 2010 Government Administrative divisions: 81 provinces Independence: 29 October 1923 Suffrage: 18 years of age Legislative branch: Grand National Assembly of Turkey(TBMM) Judical Branch: Constitutional Court, Court of Appeals
  27. 27. Markam / Turkey Presentation/ 2010 Parliament (Turkish Grand National Assembly) The Turkish Grand National Assembly (TGNA ) is a one-chamber parliament composed of 550 deputies. Elections are based on proportional representation subject to a national threshold of 10%. Elections take place every 5 years. The TGNA, as well as the President, can decide to hold new elections before the period of time is completed. Only if 5% of the total number of seats are vacated (death, resignation, etc.) an intermediary election is held. MPs are elected by party list, drawn up by absolute discretionary power of party leaders. Once elected, they gain access to immunity from prosecution, unless TGNA lifts immunity.Once elected, they gain access to immunity from prosecution, unless TGNA lifts immunity. After two years as MP, they get lifelong privileges. The TGNA works in the form of commissions which prepare legislation etc. The TGNA legislates, supervises the Council of Ministers, adopts the budget. It decides on declaring war, martial law or emergency rule; it approves international agreements, general or special amnesties. The laws passed by the TGNA are promulgated by the President within 15 days. The President may refer the law back to the Assembly for reconsideration. The TGNA elects the President of the Republic.
  28. 28. Markam / Turkey Presentation/ 2010 Distribution of the Seats in the Parliament Name Number of Seats AKP 337 CHP 97 MHP 69 BDP 20BDP 20 Independent 11 DSP 8 DP 1 TP 1 Total 544
  29. 29. Markam / Turkey Presentation/ 2010 Military Military branches: Turkish Armed Forces (TSK): Land Forces, Naval Forces Command (includes Naval Air and Naval Infantry), Air Force, Coast Guard Command, Gendarmerie (Jandarma) Military age: 20 years of age Military manpower availability : 20,213,205 (males age 16-49) Military expenditures - dollar figure: $12.15 billion (2003) Military expenditures - percent of GDP: 5.3% (2005)
  30. 30. Markam / Turkey Presentation/ 2010 Economy
  31. 31. Markam / Turkey Presentation/ 2010 List of Countries by GDP Rank Country GDP (PPP) $m — World 66,228,669 — European Union 13,881,051 1 United States 13,020,861 2 People's Republic of China 9,984,062 3 Japan 4,170,533 4 India 4,158,922 5 Germany 2,558,908 6 United Kingdom 2,121,766 7 France 1,934,677 8 Italy 1,790,895 9 Russia 1,727,349 10 Brazil 1,701,183 18 Turkey 660,837 Source: List of International Monetary Found
  32. 32. Markam / Turkey Presentation/ 2010 Main Economic Indicators 2007 2008 GDP (billion $ / in current prices) 656.6 741.8 GDP Growth Rate (%) 4.5 1.1 GDP per Capita (Nom.$) 9,333 10,436 FDI Inflow (billion $) 19.1 14.4 FDI Outflow (billion $) -743 -35 Unemployment (%) 9.9 10.3 Consumer Price Inflation (%) 8.61 10.54 Export (billion $) 107.2 132.0 Import (billion $) 170.0 201.8 External Debt (billion $) 247.1 284.4 Source: TUIK, Central Bank of Turkey,
  33. 33. Markam / Turkey Presentation/ 2010 Economic Indicators Forecast 2009 2010 GDP (billion $ / nominal) 657.626 752.996 GDP Growth Rate (%) 0.4 1.9 GDP per Capita ($) 13,174 13,446 Export (billion $) 116.860 122.764 Import (billion $) 151.811 161.265 Source: The Economist Intelligence Unit Forecasts, Jan. 2009
  34. 34. Markam / Turkey Presentation/ 2010 GNP: Gross National Product 1998 1999 2000 2001 2002 2003 2004 2005 2006 GNP growth rate 3.9 -6.1 6.3 -9.5 7.9 -5.9 9.9 7.6 6.0 GNP per capita($) 3,255 2,879 2.965 2,123 2,589 3,383 4,172 5,008 5,477 Source: Treasury, Finance Ministry
  35. 35. Markam / Turkey Presentation/ 2010 GNP by Sectors % 1999 2000 2001 2002 2003 2004 2005 2006 2009 Agriculture 15.1 14.0 12.2 11.7 11.8 11.3 10.3 9.2 8.5Agriculture 15.1 14.0 12.2 11.7 11.8 11.3 10.3 9.2 8.5 Industry 23.0 23.1 26.0 25.5 24.9 25.0 25.4 25.6 28.6 Trade 18.8 19.8 21.2 20.3 20.0 20.7 20.5 20.4
  36. 36. Markam / Turkey Presentation/ 2010 GDP Growth Rate Source: State Planning Organization
  37. 37. Markam / Turkey Presentation/ 2010 Price Targets and Projections 2004 2005 2006 2007 CPI(1) 10.0 8.0 5.0 4.0 GDP Deflator(2) 8.2 7.9 6.4 4.4 (1) Although the end year target is 12 per cent, realization projection is 10 per cent. Figure given for 2005 is year-end target and figures given for other years are the year-end projections. (2) Projections for average annual increase rate. Source: State Planning Organization GDP Deflator(2) 8.2 7.9 6.4 4.4
  38. 38. Markam / Turkey Presentation/ 2010 Inflation Rate Source: Treasury, Finance Ministry
  39. 39. Markam / Turkey Presentation/ 2010 Banking Mergers and acquisitions Focusing on retail banking Investment banking potential Joint ventures State owned banks
  40. 40. Markam / Turkey Presentation/ 2010 Distribution of Total Assets by Groups (percentage) State-Owned banks Private banks Foreign banksForeign banks Develop and invest. Banks Participation banks Source: (www.tbb.org.tr )
  41. 41. Markam / Turkey Presentation/ 2010 Business&Trade
  42. 42. Markam / Turkey Presentation/ 2010 Turkey and EU In December 1999, Turkey became the European Union’s (EU) first candidate for full membership with a predominantly Muslim population. For the first time, Turkey participated as a full member candidate at the EU summit in Nice in December 2000. Turkey’s EU candidacy will pave the way for a series of additional changes, economic and political as Turkey strives to align its economy and laws with those of the EUto align its economy and laws with those of the EU 34 Articles of The Turkish Constitution have been amended and many of these ammendents actually coincide with the provisions of our National Program. A mid-2006 Eurobarometer survey revealed that 43% of Turkish citizens view the EU positively; just 35% trust the EU, 45% support enlargement and just 29% support an EU constitution In the summit of 16-17 December 2004 the EU leaders decided to launch the accession negotiations with Turkey on 03 October 2005 2005, October - Opening of six chapters of the Acquis: Right of Establishment & Freedom to provide Services, Company Law, Financial Services, Information Society & Media, Statistics and Financial Control
  43. 43. Markam / Turkey Presentation/ 2010 The Milestones of Turkey’s Integration with Europe 1949: Membership to the Council of Europe 1952: Membership to NATO 1963: Associate membership to the EEC 1987: Application for full membership to the EC 1995: Customs Union with the EU 1999. Recognition as Candidate for EU accession Laeken Summit held in December 2001 had important implications for the membership process of Turkey. At the Copenhagen Summit held on December 12, 2002, EU submitted December 2004 as a conditional date for Turkey to begin accession negotiations. In the summit of 16-17 December 2004 the EU leaders decided to launch the accession negotiations with Turkey on 03 October 2005 Source: Ministry of Foreign Affairs, Secretariat General for the EU Affairs
  44. 44. Markam / Turkey Presentation/ 2010 Exports and Imports by main Sectors (US$ million)
  45. 45. Markam / Turkey Presentation/ 2010 Main Industries Textiles Food processing Autos Mining (coal, chromite, copper, boron)Mining (coal, chromite, copper, boron) Steel Petroleum Construction Lumber Paper
  46. 46. Markam / Turkey Presentation/ 2010 Main Agriculture Products Tobacco Cotton Grain Olives Sugar beets Pulse Citrus Livestock
  47. 47. Markam / Turkey Presentation/ 2010 International Trade
  48. 48. Markam / Turkey Presentation/ 2010 Exports- Commodities&Partners Apparel Foodstuffs Textiles metal manufactures Germany 11.4%, UK 8% Italy 7.9% Germany 11.4%, UK 8% Italy 7.9% metal manufactures transport equipment US 5.9% France 5.4% Spain 4.3% US 5.9% France 5.4% Spain 4.3% Source: World Fact Book/Turkey(2006)
  49. 49. Markam / Turkey Presentation/ 2010 Imports- Commodities&Partners Machinery Chemicals Semi-finished goods Russia 12.7% Germany 10.6% China 7% Italy 6.3% Russia 12.7% Germany 10.6% China 7% Italy 6.3% Fuels Transport equipment Italy 6.3% France 4.8% US 4.3% Iran 4.1% Italy 6.3% France 4.8% US 4.3% Iran 4.1% Source: World Fact Book/Turkey(2006)
  50. 50. Markam / Turkey Presentation/ 2010 İstanbul Stock Exchange ISE was established on December 26, 1985 Only stock exchange in Turkey Not-for-profit government organisationNot-for-profit government organisation National market traded value is 86,6 billion US$ Number of companies traded on ISE is 297.
  51. 51. Markam / Turkey Presentation/ 2010 Export Amount by Year 80000 90000 100000 110000 120000 130000 140000 150000 Toplam 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2007 Toplam 2910 5746 7134 7457 11662 12959 14715 18106 23224 26974 27774 36059 63167 85479 101000 0 10000 20000 30000 40000 50000 60000 70000 Source: Referans Newspaper
  52. 52. Markam / Turkey Presentation/ 2010 Export - Import Comparison 80000 90000 100000 110000 120000 130000 140000 150000 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2007 Sum of Export 2910 5746 7134 7457 11662 12959 14715 18106 23224 26974 27774 36059 63167 85479 101000 Sum of Import 7909 9235 10757 11105 14335 22302 22871 23270 43627 45921 54503 51554 97540 138290 0 10000 20000 30000 40000 50000 60000 70000 Source: Referans Newspaper
  53. 53. Markam / Turkey Presentation/ 2010 Consumption
  54. 54. Markam / Turkey Presentation/ 2010 Consumption by Region Marmara (%) Ege (%) Anatolia (%) Food 42 21 18 Household 41 22 15 Personal Care 43 20 17 Paper 44 19 17 Diaper 43 15 20
  55. 55. Markam / Turkey Presentation/ 2010 55 Consumption Consumption Type Ratio of Income (%) Average Cost (YTL) 2004 2005 2004 2005 Icrease (%) Food 26.4 24.9 235 271 15.5 Alcohol and Cigarettes 4.3 4.1 38 45 17.4 Clothes-Shoes 6.5 6.2 58 68 16.8 Housing and Renting 27 25.9 240 283 17.8 House Furniture 6.6 6.8 59 74 25.5 Source: Turkey Statistical Institute House Furniture 6.6 6.8 59 74 25.5 Health 2.2 2.2 20 24 22.6 Transportation 9.5 12.6 84 138 63.4 Telecomunication 4.5 4.3 40 47 18.3 Culture and Entertainment 2.5 2.5 22 28 26.7 Education Services 2.1 1.9 19 20 10 Otel, Restaurant and Caffes 4.5 4.4 40 48 19.8 Other goods and services 3.9 4.1 35 45 29.5 Total 100 99.9 890 1091 22.7
  56. 56. Markam / Turkey Presentation/ 2010 Distribution Channels in Turkey 2000 2001 2002 2003 2004 2005 2006 2007 HYPER, CHAIN AND SUPERSTORES 2,979 3,640 4,005 4,242 4,809 5,545 6,474 7,221 Hypermarket >2500 m2 129 149 151 143 152 160 164 178 Big Sized Supermarket 1000-2500 m2 306 357 368 367 396 454 504 568 1000-2500 m2 Supermarket 400-1000 m2 726 835 909 968 1,082 1,258 1,567 1,712 Small Sized Supermarket <400 m2 1,818 2,299 2,577 2,764 3,179 3,673 4,239 4,763 Medium Sized Supermarket 50-100 m2 13,232 13,210 13,555 14,537 15,197 15,076 14,775 14,875 Grocery <50 m2 136,763 128,580 122,342 124,283 122,781 120,397 116,857 115,221 TOTAL OF MARKETS 152,974 145,430 139,902 143,062 142,787 141,018 138,106 137,317
  57. 57. Markam / Turkey Presentation/ 2010 Consumption Approximately 25% of the consumers are in İstanbul, İzmir and Ankara Marmara Region has almost half of the purchasing power of Turkey
  58. 58. Markam / Turkey Presentation/ 2010 Transportation Preference
  59. 59. Markam / Turkey Presentation/ 2010 Airport Distribution
  60. 60. Markam / Turkey Presentation/ 2010 Technology Usage Year Subscribers 1995 437,100 1996 806,300 1997 1,610,000 1998 3,506,100 1999 8,122,000 2000 16,133,000 Mobile subscribers 1995-2007 Internet Users 1996-2005 Year Users 1996 120,000 1997 300,000 1998 450,000 1999 1,500,000 2000 2,500,0002000 16,133,000 2001 20,019,000 2002 24,937,300 2003 29,018,801 2004 34,118,000 2005 45,140,000 2006 51,659,000 2007(e) 60,000,000 Source: BuddeComm based on ITU, Global Mobile and company data 2000 2,500,000 2001 3,200,000 2002 4,300,000 2003 6,000,000 2004 10,220,000 2005 16,000,000
  61. 61. Markam / Turkey Presentation/ 2010 MEDIA Mediaedge:cia
  62. 62. Markam / Turkey Presentation/ 2010 Turkey Media Billings 900 950 930 924 1.058 879 1.308 1.665 1.901 1.024 238.765 297.324 200.000 250.000 300.000 350.000 1000 1200 1400 1600 1800 2000 Rate Card - Million USDEstimated Nets – Million USD 900 550 715 879 3.724 5.302 6.432 5.554 7.500 6.190 7.145 9.118 18.691 57.249 0 50.000 100.000 150.000 0 200 400 600 800 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 Jan- Jun Estimated Nets Rate card Source for Rate Card Prices : Bileşim (TV+Print) Source for Estimated Nets : Turkish Association of Advertising Agencies The estimated nets excludes below-the-line, production costs, local media spendings, VAT.
  63. 63. Markam / Turkey Presentation/ 2010 TV alltime TV peak Newspaper mono Mags colour Radio alltime Radio peak Cinema Outdoor small Outdoor large Germany 100 132 95 74 25 38 506 2,959 4,520 UK 100 130 30 71 34 39 632 3,590 4,437 France 100 121 151 53 43 56 910 2,466 14,903 Italy 100 119 255 144 45 49 661 4,276 9,401 Spain 100 77 67 75 69 65 563 3,977 3,395 Netherlands 100 104 86 47 19 19 455 2,020 10,901 Adults CPM indexed on TV all time cost Denmark 100 110 26 53 5 N/A 402 1,966 2,796 Belgium 100 119 81 42 27 28 294 1,306 3,280 Greece 100 103 104 212 13 50 3,076 7,052 2,689 Russia 100 108 131 302 122 111 5,648 19,146 33,859 Poland 100 120 65 149 42 41 1,834 9,252 12,336 Turkey 100 138 359 1.168 15 N/A 4.700 4.500 21.000 Croatia 100 460 590 477 4 5 N/A 20,874 27,601 USA 100 113 276 76 29 36 256 11,870 5,135 Australia 100 168 50 146 88 62 3,415 13,768 44,995 Japan 100 62 35 63 128 64 157 4,610 N/A China 100 54 1,314 240 7 N/A 4,038 1,944 2,436
  64. 64. Markam / Turkey Presentation/ 2010 Top Advertisers 2006 (Jan-Dec) ADVERTISER $ (list price) ULKER 16.150.066.626 P&G 15.340.302.053 UNILEVER 8.726.929.883 COCA-COLA CORP. 6.306.187.966 ARCELIK 5.340.523.020 BENCKISER 5.121.214.656 PRODUCT $ (list price) COCA-COLA 3.299.786.426 HEAD&SHOULDERS SHAMPOO 2.402.537.880 COLA TURKA 1.554.315.134 ISTIKBAL PRODUCTS 1.481.810.549 YAPI KREDI BANK WORLD CARD 1.310.891.270 PEPSI 1.267.502.576 ULKER KALBIM BENECOL 1.243.599.791 Source : Bileşim Press+TV+Outdoor+Cinema Expenditures DANONE 3.731.550.753 NESTLE 3.610.085.862 VESTEL 3.225.485.403 HAYAT CHEMICALS 3.212.297.502 TURKCELL 3.182.349.035 FRITO-LAY 3.069.012.476 ETI 2.982.929.645 ISTIKBAL 2.856.663.828 YAPI KREDI BANK 2.550.280.972 ULKER KALBIM BENECOL 1.243.599.791 KILIM FURNITURE 1.231.000.538 MILLIYET NEWSPAPER 1.172.922.216 IS BANK MAXIMUM CARD 1.157.582.004 BELLONA PRODUCTS 1.134.758.225 BLENDAX AQUA SHAMPOO 1.085.807.685 ARIEL AUTOMAT DETERGENT 1.080.585.916 TURKIYE FINANS KATILIM BANKASI 1.019.701.454 EVKUR 971.190.826
  65. 65. Markam / Turkey Presentation/ 2010 Television Measurement Research Company : AGB Nielsen Media Research Methodology :People meter system, based on minute ratings. Digital TV measurement has started in 2005. Sample Structure : Total of 2.500 households. Represents 56,2 million people age 5 and above. Coverage : 34 cities, 31 provinces Frequency of data : Daily Content : All viewership data Television adspend is measured by Bileşim.
  66. 66. Markam / Turkey Presentation/ 2010 Channel Profile Generalist: ATV, Kanal D, Show TV, Star, FOX, Samanyolu TV, Kanal 7, Flash TV, TV8, Kanal 1, Cine 5 News/Economy : NTV, CNBC-E, CNN Turk, Haber Turk, SkyTurk, Kanalturk, TGRT Haber, 24 TV, Haber 7, STVHaber, Music : Number 1, Kral, Dream TV, MMC, Powerturk TV Digital : Digiturk, D-Smart State: TRT 1, TRT 2, TRT 3, TRT 4, TRT Int Regional: Doğu TV, Karadeniz TV, Ege TV, Kanal A, Kanal 5, Kon TV, Kordon TV, Marmara TV, Ege Mesaj, KadırgaTV, Kaçkar TV, Showroom TV, Selam TV, Kanal Türk, Vizyon TV, Olay TV Theme : Discovery Channel, National Geographic, History Channel
  67. 67. Markam / Turkey Presentation/ 2010 Media Consumption 33 19 7 6 2 Newspaper Internet Cinema Monthly Magazines Weekly Magazines Reach % 84 54 44 0 20 40 60 80 100 TV Outdoor Radio Source: AGB Nielsen Media Research/TGI Turkey Spring 2007 TV, radio, newspaper : daily reach Cinema : monthly reach Internet : weekly reach Target : Total Individuals (15+) Period : Sep 2004-Aug 2005 Average time spent viewing TV (ATS) for total individuals is 307 minutes a day* *Source: AGB Nielsen Media Research *Target : Total Individuals (5+)
  68. 68. Markam / Turkey Presentation/ 2010 Research Company : KMG Research Methodology : Diary method Sample Structure : Total of 12.900 panel members. Represents 23.5 million people age 12 and above. Radio Measurement Coverage : 24 cities Frequency of data : Quarterly Content : All radio listeningship data Radio adspend is measured by SAM Research.
  69. 69. Markam / Turkey Presentation/ 2010 Station Profile Top 10 most listened to radio stations broadcasting Turkish music are : Kral FM, Süper FM, Power Türk, Alem FM, Slow Turk, Radyo D, Istanbul FM, Best FM, TRT FM, Radyo Tatlıses. Top 10 most listened to radio stations broadcasting foreign music are : Metro FM, Power FM, Number One FM, Joy Fm, Radyo Mydonose, Radyo 5, Capital Radio, Radyo DokuzFM, Number One FM, Joy Fm, Radyo Mydonose, Radyo 5, Capital Radio, Radyo Dokuz Eylül, Radyo ODTU, Radyo Nostalji. Source: KMG Research;Turkish Radio Audience Survey 2006/Quarter 4 Target Group : Total individuals (12+)
  70. 70. Markam / Turkey Presentation/ 2010 Press Measurement Turkish National Readership Survey Research Company : TNS Piar Methodology : Face-to-face interviews Sample Structure : 48,000 interviews per year Represents 47,3 million people age 15 and above. Coverage : 26 cities, 24 provinces Frequency of data : Quarterly Content : Readership profiles and reach figures of daily newspapers with circulation 10,000+, newspaper supplements, weekly and monthly magazines with circulation 5,000+ Newspaper adspend is measured by Bileşim.
  71. 71. Markam / Turkey Presentation/ 2010 Newspapers Average Daily Circulations 2006 * Daily Reach ** POSTA 639,494 2,689,000 HÜRRİYET 551,898 1,884,000 SABAH 453,715 1,842,000 ZAMAN 566,285 1,425,000 FANATİK 242,548 1,301,000 MİLLİYET 285,938 1,059,000 AKŞAM 217,086 981,000 TAKVİM 268,509 842,000 FOTOMAÇ 240,789 829,000 *Source: Yay-Sat/BBD Period : Jan-Dec 2006 **Source :Turkish National Readership Survey Wave 8-11 / 2006 – Dec. ’05 – Nov. ‘06 TÜRKİYE 213,154 570,000 VATAN 208,004 567,000 GÜNEŞ 127,671 388,360 CUMHURİYET 66,171 313,000 YENİ ASIR 48,194 309,000 RADİKAL 37,224 270,000 YENİ ŞAFAK 108,550 242,000 FOTOSPOR 93,286 210,140 BUGÜN 80,638 186,000 ŞOK 58,815 89,110 OTHERS 521,221 n.a. Total Daily Circulations 5,029,192
  72. 72. Markam / Turkey Presentation/ 2010 Title Profile General News: Posta, Hürriyet, Sabah, Zaman, Milliyet, Akşam, Takvim, Türkiye, Vatan, Güneş, Cumhuriyet, Radikal, Star, Yeni Şafak, Bugün, Şok Economy: Dünya, Referans Sport: Fanatik, Fotomaç, Efsane Fotospor Regional : Yeni Asır
  73. 73. Markam / Turkey Presentation/ 2010 Magazine Summary Main magazine groups: Doğan Egmond, Doğuş Group, GD, Merkez Group, Nova Medya, Türk Medya, Vatan Group, Vogel. Magazine readership and magazine subscriptions are very low in Turkey.
  74. 74. Markam / Turkey Presentation/ 2010 Outdoor Summary Outdoor has been a fast growing medium in Turkey with new approaches (mega posters, 3D posters, renovated bus stops & billboards, home boards, bus coverings) The major contractors are : Ströer Kentvizyon, Era, Clear Channel, Wall, News Outdoor, Media Pano Due to extreme demand, early reservations are a must AÇIAK - Technical committee for outdoor measurement has been formed to launch an outdoor research
  75. 75. Markam / Turkey Presentation/ 2010 Cinema Measurement TGI Turkey provides the following topics on cinema : audience profile frequency recency type of movie preferred origin of movie preferredorigin of movie preferred Fida Film provides ad-hoc cinema viewers profile surveys Number of tickets sold in cinema is measured through box office receipts by Warner Bros. Adspend is reported by Bileşim from the figures of Fida Film
  76. 76. Markam / Turkey Presentation/ 2010 Culture & Tourism
  77. 77. Markam / Turkey Presentation/ 2010 Regions Aegean Black Sea Marmara Eastern Anatolia Aegean Mediterranean Central Anatolia Southeastern Anatolia Anatolia
  78. 78. Markam / Turkey Presentation/ 2010 Sightseeing İstanbul(the biggest city) Ankara (the capital) İzmir (typically Aegean) Aegean coast (Çeşme, Foça, Bodrum, Marmaris,Efes,..) Mediterreanian coast (Antalya, Alanya, Fethiye,..) Safranbolu in Black Sea GAP (largest development project)...
  79. 79. Markam / Turkey Presentation/ 2010 Activities Yachting Mountaineering Underwater diving Golf Conventional Facilities Hot Springs&Spas
  80. 80. Markam / Turkey Presentation/ 2010 Transportation Railways: 8671 km Highways: 426,906 km Waterways: 1200 km Ports and harbors: Gemlik, Hopa, İskenderun, İstanbul, İzmir, Kocaeli, İçel, Samsun, TrabzonTrabzon Airports: 117 Heliports: 18 Source: World Fact Book/Turkey(2004)
  81. 81. Markam / Turkey Presentation/ 2010 Holidays National Public Holidays: January 1: New Year's Day. April 23: National Sovereignty and Children's Day May 19: Ataturk Commemoration and Youth and Sports Day August 30: Victory DayAugust 30: Victory Day October 29: Republic Day Religious Public Holidays: Kurban Bayram (Eid al Adha) Ramazan Bayram or Seker Bayram (Eid al Fitr)
  82. 82. Markam / Turkey Presentation/ 2010 Working Hours Government Offices Monday-Friday (8:30-12:30) , (13:30-17:30) Saturday-Sunday (closed) Banks Monday-Friday (8:30-12-00) , (13:30-17:00) Saturday-Sunday (closed) ShopsShops Monday-Saturday (9:30-13:00) , (14:00-19:00) Sunday (closed) İstanbul Covered Market Monday-Saturday (8:00-19:00) Sunday (closed)
  83. 83. Markam / Turkey Presentation/ 2010
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