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12 Digital Tricks & Tips
You’ll Feel Thankful for Knowing
November 12, 2013
#SEMdmv Meetup – Washington, DC

Photo: http:/...
Who is this turkey?
@MarkAlves
linkedin.com/in/markalves
AllAboutMark.com
Senior Digital Manager for NFIB.com

Photo: http...
Twitter

If your org's site is mobile-hostile,
don't link Twitter bio to homepage.
Point to a simple, separate page
instea...
Hashtags

Event hashtags, Twitter contests,
Foursquare mayor perks: Make sure
front desk receptionist knows.
#SEMdmv

#SEM...
Ads You don't have to be a paying

advertiser to see your Twitter
analytics. Visit
https://ads.twitter.com
#SEMdmv

#SEMdm...
#SEMdmv

@MarkAlves
#SEMdmv

@MarkAlves
Newsjacking

Newsjack local festivals, 5Ks. Use event
hashtag to invite attendees to your biz
before or
after the
event.
#...
Knowem

Got all your org's
social media accounts
reserved?

Check knowem.com
or claimbrand.com
before someone
else grabs t...
#SEMdmv

@MarkAlves
Source
See all your site's content on Pinterest:
Pinterest.com /source/ YOURDOMAIN
#SEMdmv

#SEMdmv

Photo: http://www.fli...
http://www.pinterest.com/source/pbskids.org

#SEMdmv

@MarkAlves
GoFishDigital

Who's dissing your org online? Search
all complaint sites in 1 shot
gofishdigital.com/complaint-search
by @...
#SEMdmv

@MarkAlves
Instagram

Forgot to add a hashtag on
#Instagram? Add it as a comment on
your *own* photo & that tag will be
searchable. #...
#SEMdmv

@MarkAlves
Video

Add your org's YouTube videos to
playlists so your video shows up as
the next related video choice.
#SEMdmv

#SEMdm...
Instagram

Want 2+ Instagram filters on a
single pic? Switch to airplane mode,
save to camera roll sans going
public. Repe...
Nonprofits

Razoo.com is like Kickstarter for
nonprofits. #SEMdmv

Photo: http://www.flickr.com/photos/401stafsb/825129648...
#SEMdmv

@MarkAlves
Get Reviews
At association meeting or conference,
offer laptops, tablets & ask for reviews
on Yelp, 4Sq,
G+. #SEMdmv

#SEM...
Put it all together and you get…

#SEMdmv

@MarkAlves
#SEMdmv
Photo: http://www.flickr.com/photos/loveforphotography/2106559450/

Twitter
Hashtags
Ads
Newsjacking
Knowem
Source...
BONUS TIP

Put your phone # in your Twitter
bio along with URL. Some like to
click, some
to call. Why
fight it?
#SEMdmv

#...
Photo: http://www.flickr.com/photos/mp3ief/6467899837/

I’d be most thankful
if you’d
rate the
presentation now:

bit.ly/s...
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Digital Marketing Tips: Twitter, Instagram, Pinterest, Video - SEMdmv Meetup

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Tips on using Twitter, Instagram, YouTube, Pinterest, Razoo, and reputation management for small business and associations. Presented by Mark Alves on November 12, 2013 at the #SEMdmv Meetup (SEM and SEO in DC, Maryland and Virginia)

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Transcript of "Digital Marketing Tips: Twitter, Instagram, Pinterest, Video - SEMdmv Meetup"

  1. 1. 12 Digital Tricks & Tips You’ll Feel Thankful for Knowing November 12, 2013 #SEMdmv Meetup – Washington, DC Photo: http://www.flickr.com/photos/grobleto/5329264630/ #SEMdmv @MarkAlves
  2. 2. Who is this turkey? @MarkAlves linkedin.com/in/markalves AllAboutMark.com Senior Digital Manager for NFIB.com Photo: http://www.flickr.com/photos/joshb/5207366469/ #SEMdmv @MarkAlves
  3. 3. Twitter If your org's site is mobile-hostile, don't link Twitter bio to homepage. Point to a simple, separate page instead. #SEMdmv #SEMdmv Photo: http://www.flickr.com/photos/kylewith/8062994861/ @MarkAlves
  4. 4. Hashtags Event hashtags, Twitter contests, Foursquare mayor perks: Make sure front desk receptionist knows. #SEMdmv #SEMdmv Photo: http://www.flickr.com/photos/telstar/3068821183/ @MarkAlves
  5. 5. Ads You don't have to be a paying advertiser to see your Twitter analytics. Visit https://ads.twitter.com #SEMdmv #SEMdmv Photo: http://www.flickr.com/photos/comhomflt/10804493714/ @MarkAlves
  6. 6. #SEMdmv @MarkAlves
  7. 7. #SEMdmv @MarkAlves
  8. 8. Newsjacking Newsjack local festivals, 5Ks. Use event hashtag to invite attendees to your biz before or after the event. #SEMdmv #SEMdmv @MarkAlves Photo: http://www.flickr.com/photos/signifying/66797691/
  9. 9. Knowem Got all your org's social media accounts reserved? Check knowem.com or claimbrand.com before someone else grabs them. #SEMdmv #SEMdmv Photo: http://www.flickr.com/photos/kylewith/8062996507/ @MarkAlves
  10. 10. #SEMdmv @MarkAlves
  11. 11. Source See all your site's content on Pinterest: Pinterest.com /source/ YOURDOMAIN #SEMdmv #SEMdmv Photo: http://www.flickr.com/photos/allenjaelee/6889975469/ @MarkAlves
  12. 12. http://www.pinterest.com/source/pbskids.org #SEMdmv @MarkAlves
  13. 13. GoFishDigital Who's dissing your org online? Search all complaint sites in 1 shot gofishdigital.com/complaint-search by @gofishdigital #SEMdmv #SEMdmv Photo: http://www.flickr.com/photos/grobleto/5329264826/ @MarkAlves
  14. 14. #SEMdmv @MarkAlves
  15. 15. Instagram Forgot to add a hashtag on #Instagram? Add it as a comment on your *own* photo & that tag will be searchable. #SEMdmv #SEMdmv http://www.flickr.com/photos/69864125@N05/9859120496/ @MarkAlves
  16. 16. #SEMdmv @MarkAlves
  17. 17. Video Add your org's YouTube videos to playlists so your video shows up as the next related video choice. #SEMdmv #SEMdmv @MarkAlves Photo: http://www.flickr.com/photos/perfectance/8214729735/
  18. 18. Instagram Want 2+ Instagram filters on a single pic? Switch to airplane mode, save to camera roll sans going public. Repeat. #SEMdmv #SEMdmv Photo: http://www.flickr.com/photos/zen/304337573/ @MarkAlves
  19. 19. Nonprofits Razoo.com is like Kickstarter for nonprofits. #SEMdmv Photo: http://www.flickr.com/photos/401stafsb/8251296487/ #SEMdmv @MarkAlves
  20. 20. #SEMdmv @MarkAlves
  21. 21. Get Reviews At association meeting or conference, offer laptops, tablets & ask for reviews on Yelp, 4Sq, G+. #SEMdmv #SEMdmv @MarkAlves Photo: http://www.flickr.com/photos/frozbot/4141551206/
  22. 22. Put it all together and you get… #SEMdmv @MarkAlves
  23. 23. #SEMdmv Photo: http://www.flickr.com/photos/loveforphotography/2106559450/ Twitter Hashtags Ads Newsjacking Knowem Source GoFishDigital Instagram Video Instagram Nonprofits Get Feedback @MarkAlves
  24. 24. BONUS TIP Put your phone # in your Twitter bio along with URL. Some like to click, some to call. Why fight it? #SEMdmv #SEMdmv Photo: http://www.flickr.com/photos/chaimzvi/3145592887/ @MarkAlves
  25. 25. Photo: http://www.flickr.com/photos/mp3ief/6467899837/ I’d be most thankful if you’d rate the presentation now: bit.ly/semdm @MarkAlves v linkedin.com/in/markalves AllAboutMark.com @MarkAlves #SEMdmv
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