Digital Marketing Tips: Twitter, Instagram, Pinterest, Video - SEMdmv Meetup

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Tips on using Twitter, Instagram, YouTube, Pinterest, Razoo, and reputation management for small business and associations. Presented by Mark Alves on November 12, 2013 at the #SEMdmv Meetup (SEM and SEO in DC, Maryland and Virginia)

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Digital Marketing Tips: Twitter, Instagram, Pinterest, Video - SEMdmv Meetup

  1. 1. @MarkAlves#SEMdmv 12 Digital Tricks & Tips You’ll Feel Thankful for Knowing November 12, 2013November 12, 2013 #SEMdmv Meetup – Washington, DC#SEMdmv Meetup – Washington, DC Photo:Photo: http://www.flickr.com/photos/grobleto/5329264630/http://www.flickr.com/photos/grobleto/5329264630/
  2. 2. @MarkAlves#SEMdmv Who is this turkey? @MarkAlves linkedin.com/in/markalves AllAboutMark.com Senior Digital Manager for NFIB.com Photo:Photo: http://www.flickr.com/photos/joshb/5207366469/http://www.flickr.com/photos/joshb/5207366469/
  3. 3. @MarkAlves#SEMdmv Twitter If your org's site is mobile-hostile, don't link Twitter bio to homepage. Point to a simple, separatePoint to a simple, separate page instead. #SEMdmv Photo: http://www.flickr.com/photos/kylewith/8062994861/
  4. 4. @MarkAlves#SEMdmv Event hashtags, Twitter contests, Foursquare mayor perks: Make sure front desk receptionistfront desk receptionist knows. #SEMdmv Hashtags Photo: http://www.flickr.com/photos/telstar/3068821183/
  5. 5. @MarkAlves#SEMdmv You don't have to be a paying advertiser to see your Twitter analytics. Visitanalytics. Visit https://ads.twitter.comhttps://ads.twitter.com #SEMdmv#SEMdmv Ads Photo:Photo: http://www.flickr.com/photos/comhomflt/10804493714/http://www.flickr.com/photos/comhomflt/10804493714/
  6. 6. @MarkAlves#SEMdmv
  7. 7. @MarkAlves#SEMdmv
  8. 8. @MarkAlves#SEMdmv Newsjacking before or after the event. #SEMdmv Newsjack local festivals, 5Ks. Use event hashtag to invite attendees to your biz Photo:Photo: http://www.flickr.com/photos/signifying/66797691/http://www.flickr.com/photos/signifying/66797691/
  9. 9. @MarkAlves#SEMdmv Knowem Got all your org's social media accountssocial media accounts reserved?reserved? CheckCheck knowem.comknowem.com oror claimbrand.comclaimbrand.com before someonebefore someone else grabs them.else grabs them. #SEMdmv#SEMdmvPhoto:Photo: http://www.flickr.com/photos/kylewith/8062996507/http://www.flickr.com/photos/kylewith/8062996507/
  10. 10. @MarkAlves#SEMdmv
  11. 11. @MarkAlves#SEMdmv Source See all your site's content on Pinterest: Pinterest.com /source/ YOURDOMAIN #SEMdmv Photo:Photo: http://www.flickr.com/photos/allenjaelee/6889975469/http://www.flickr.com/photos/allenjaelee/6889975469/
  12. 12. @MarkAlves#SEMdmv http://www.pinterest.com/http://www.pinterest.com/sourcesource/pbskids.org/pbskids.org
  13. 13. @MarkAlves#SEMdmv GoFishDigital Who's dissing your org online? Search all complaint sites in 1 shot gofishdigital.com/complaint-search by @gofishdigital #SEMdmvby @gofishdigital #SEMdmv Photo: http://www.flickr.com/photos/grobleto/5329264826/Photo: http://www.flickr.com/photos/grobleto/5329264826/
  14. 14. @MarkAlves#SEMdmv
  15. 15. @MarkAlves#SEMdmv Instagram Forgot to add a hashtag on #Instagram? Add it as a comment on your *own* photo & that tag will be searchable.. #SEMdmv#SEMdmv http://www.flickr.com/photos/69864125@N05/9859120496/
  16. 16. @MarkAlves#SEMdmv
  17. 17. @MarkAlves#SEMdmv Add your org's YouTube videos to playlists so your video shows up as the next related video choice. #SEMdmv Video Photo: http://www.flickr.com/photos/perfectance/8214729735/Photo: http://www.flickr.com/photos/perfectance/8214729735/
  18. 18. @MarkAlves#SEMdmv Want 2+ Instagram filters on a single pic? Switch to airplane mode, save to camera roll sans going public. Repeat. #SEMdmv Instagram Photo: http://www.flickr.com/photos/zen/304337573/
  19. 19. @MarkAlves#SEMdmv Nonprofits Razoo.com is like Kickstarter for nonprofits. #SEMdmv Photo: http://www.flickr.com/photos/401stafsb/8251296487/
  20. 20. @MarkAlves#SEMdmv
  21. 21. @MarkAlves#SEMdmv At association meeting or conference, offer laptops, tablets & ask for reviews Get Reviews on Yelp, 4Sq, G+. #SEMdmv Photo: http://www.flickr.com/photos/frozbot/4141551206/
  22. 22. @MarkAlves#SEMdmv Put it all together and you get…
  23. 23. @MarkAlves#SEMdmv Twitter Hashtags Ads Newsjacking Knowem Source GoFishDigital Instagram Video Instagram Nonprofits Get FeedbackPhoto: http://www.flickr.com/photos/loveforphotography/2106559450/Photo: http://www.flickr.com/photos/loveforphotography/2106559450/
  24. 24. @MarkAlves#SEMdmv Put your phone # in your Twitter bio along with URL. Some like to click, some to call. Why fight it? #SEMdmv BONUS TIP Photo: http://www.flickr.com/photos/chaimzvi/3145592887/
  25. 25. @MarkAlves#SEMdmv Photo: http://www.flickr.com/photos/mp3ief/6467899837/Photo: http://www.flickr.com/photos/mp3ief/6467899837/ I’d be most thankful if you’d rate the presentation now: bit.ly/semdm v@MarkAlves linkedin.com/in/markalves MarkAlves.com

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