Digital Marketing Tips: Twitter, Instagram, Pinterest, Video - SEMdmv Meetup

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Tips on using Twitter, Instagram, YouTube, Pinterest, Razoo, and reputation management for small business and associations. Presented by Mark Alves on November 12, 2013 at the #SEMdmv Meetup (SEM and …

Tips on using Twitter, Instagram, YouTube, Pinterest, Razoo, and reputation management for small business and associations. Presented by Mark Alves on November 12, 2013 at the #SEMdmv Meetup (SEM and SEO in DC, Maryland and Virginia)

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  • 1. 12 Digital Tricks & Tips You’ll Feel Thankful for Knowing November 12, 2013 #SEMdmv Meetup – Washington, DC Photo: http://www.flickr.com/photos/grobleto/5329264630/ #SEMdmv @MarkAlves
  • 2. Who is this turkey? @MarkAlves linkedin.com/in/markalves AllAboutMark.com Senior Digital Manager for NFIB.com Photo: http://www.flickr.com/photos/joshb/5207366469/ #SEMdmv @MarkAlves
  • 3. Twitter If your org's site is mobile-hostile, don't link Twitter bio to homepage. Point to a simple, separate page instead. #SEMdmv #SEMdmv Photo: http://www.flickr.com/photos/kylewith/8062994861/ @MarkAlves
  • 4. Hashtags Event hashtags, Twitter contests, Foursquare mayor perks: Make sure front desk receptionist knows. #SEMdmv #SEMdmv Photo: http://www.flickr.com/photos/telstar/3068821183/ @MarkAlves
  • 5. Ads You don't have to be a paying advertiser to see your Twitter analytics. Visit https://ads.twitter.com #SEMdmv #SEMdmv Photo: http://www.flickr.com/photos/comhomflt/10804493714/ @MarkAlves
  • 6. #SEMdmv @MarkAlves
  • 7. #SEMdmv @MarkAlves
  • 8. Newsjacking Newsjack local festivals, 5Ks. Use event hashtag to invite attendees to your biz before or after the event. #SEMdmv #SEMdmv @MarkAlves Photo: http://www.flickr.com/photos/signifying/66797691/
  • 9. Knowem Got all your org's social media accounts reserved? Check knowem.com or claimbrand.com before someone else grabs them. #SEMdmv #SEMdmv Photo: http://www.flickr.com/photos/kylewith/8062996507/ @MarkAlves
  • 10. #SEMdmv @MarkAlves
  • 11. Source See all your site's content on Pinterest: Pinterest.com /source/ YOURDOMAIN #SEMdmv #SEMdmv Photo: http://www.flickr.com/photos/allenjaelee/6889975469/ @MarkAlves
  • 12. http://www.pinterest.com/source/pbskids.org #SEMdmv @MarkAlves
  • 13. GoFishDigital Who's dissing your org online? Search all complaint sites in 1 shot gofishdigital.com/complaint-search by @gofishdigital #SEMdmv #SEMdmv Photo: http://www.flickr.com/photos/grobleto/5329264826/ @MarkAlves
  • 14. #SEMdmv @MarkAlves
  • 15. Instagram Forgot to add a hashtag on #Instagram? Add it as a comment on your *own* photo & that tag will be searchable. #SEMdmv #SEMdmv http://www.flickr.com/photos/69864125@N05/9859120496/ @MarkAlves
  • 16. #SEMdmv @MarkAlves
  • 17. Video Add your org's YouTube videos to playlists so your video shows up as the next related video choice. #SEMdmv #SEMdmv @MarkAlves Photo: http://www.flickr.com/photos/perfectance/8214729735/
  • 18. Instagram Want 2+ Instagram filters on a single pic? Switch to airplane mode, save to camera roll sans going public. Repeat. #SEMdmv #SEMdmv Photo: http://www.flickr.com/photos/zen/304337573/ @MarkAlves
  • 19. Nonprofits Razoo.com is like Kickstarter for nonprofits. #SEMdmv Photo: http://www.flickr.com/photos/401stafsb/8251296487/ #SEMdmv @MarkAlves
  • 20. #SEMdmv @MarkAlves
  • 21. Get Reviews At association meeting or conference, offer laptops, tablets & ask for reviews on Yelp, 4Sq, G+. #SEMdmv #SEMdmv @MarkAlves Photo: http://www.flickr.com/photos/frozbot/4141551206/
  • 22. Put it all together and you get… #SEMdmv @MarkAlves
  • 23. #SEMdmv Photo: http://www.flickr.com/photos/loveforphotography/2106559450/ Twitter Hashtags Ads Newsjacking Knowem Source GoFishDigital Instagram Video Instagram Nonprofits Get Feedback @MarkAlves
  • 24. BONUS TIP Put your phone # in your Twitter bio along with URL. Some like to click, some to call. Why fight it? #SEMdmv #SEMdmv Photo: http://www.flickr.com/photos/chaimzvi/3145592887/ @MarkAlves
  • 25. Photo: http://www.flickr.com/photos/mp3ief/6467899837/ I’d be most thankful if you’d rate the presentation now: bit.ly/semdm @MarkAlves v linkedin.com/in/markalves AllAboutMark.com @MarkAlves #SEMdmv