Why You Should Never Apply for a Job Again Developing a Personal Brand Strategy and Digital Footprint Wednesday, September...
The Battlefield has changed forever
Let Yourself be heard <ul><li>It is now time to let yourself go and be heard </li></ul><ul><li>Defining yourself is first ...
Define Who You Are at a professional level <ul><li>What are your most proficient soft skills? </li></ul><ul><li>What are y...
Development of Goals and Objectives <ul><li>Develop a list of goals achieved both personally and professionally </li></ul>...
Professional challenges we all face <ul><li>Mergers & Acquisitions </li></ul><ul><li>Global Recession </li></ul><ul><li>Ou...
Develop a personal marketing plan
What is in my marketing plan? <ul><li>Target the industries, culture, company size and location you want to situate yourse...
Is my resume up to snuff?
A Strong resume is about balance
Resumes – Tips and Tidbits <ul><li>Grab the reader immediately </li></ul><ul><li>Stay away from generic summary or objecti...
Be Prepared….Get an Edge on your Digital Footprint
Tools for Success
Google Profile – Your Virtual Business Card
LinkedIn, Linkedin, Linkedin…Keep it fresh.  Keep it real <ul><li>Take advantage of the  applications </li></ul><ul><li>Ge...
HCI – Human Capital Institute
Start a Blog – Share your knowledge with the world – Engagement is the new media
Google Products – They are your friend
Google Sites – Develop a URL Resume Page
Custom Searches – Find what you are looking for right at your fingertips
Twitter – The King of Micro-Blogging <ul><li>How do I use micro-blogging for my job search? </li></ul><ul><li>How many pro...
Is my content reaching the right population? – Try Tweet Reach
Is Your Resume on Twitter?  TwitRes can help
Pluggio.com – Social Media Consolidation and Scheduling Dream! (Free Trial Available)
Aggregator sites to track my networks – Try Plaxo
Facebook – The age old dilemma between my professional and social life? What is appropriate?
Social Diligence – 30 Day Free Trial
Pipl.com
123People.com
Tracking my traffic – Now cyber stalking is getting fun
Going Up! – New Metrics Tool (More Chart/Graph Friendly
Life’s Lesson  ! <ul><li>In the end, the key is to look inside yourself and accept that your success is based on all of th...
Contact Information <ul><li>Mark A. Leon </li></ul><ul><li>Talent Acquisition Specialist/Social Media Consultant </li></ul...
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Why you should never apply for a job - Lee Hecht Harrison 9/29/10

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This is the slide deck of a presentation to Lee Hecht Harrison sponsored by Hewitt Associates and Lee Hecht Harrison on developing a marketing plan and utilizing social media tools to advance your visibility in your career transition search.

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Why you should never apply for a job - Lee Hecht Harrison 9/29/10

  1. 1. Why You Should Never Apply for a Job Again Developing a Personal Brand Strategy and Digital Footprint Wednesday, September 29, 2010 – 9 :00 AM to 10:30 AM EST
  2. 2. The Battlefield has changed forever
  3. 3. Let Yourself be heard <ul><li>It is now time to let yourself go and be heard </li></ul><ul><li>Defining yourself is first understanding who you are </li></ul><ul><li>Are you a person of: </li></ul><ul><li>Empowerment </li></ul><ul><li>Education </li></ul><ul><li>Belief </li></ul><ul><li>Ambition/Drive </li></ul><ul><li>Persistence </li></ul><ul><li>Risk </li></ul>
  4. 4. Define Who You Are at a professional level <ul><li>What are your most proficient soft skills? </li></ul><ul><li>What are your most proficient technical skills? </li></ul><ul><li>What type of culture do you feel is the most ideal setting? </li></ul><ul><li>Are you a leader or individual contributor? </li></ul><ul><li>Do you prefer a team environment or autonomous role? </li></ul><ul><li>Do you prefer a risky or conservative culture? </li></ul><ul><li>Do you value training and development? </li></ul>
  5. 5. Development of Goals and Objectives <ul><li>Develop a list of goals achieved both personally and professionally </li></ul><ul><li>Develop a list of future goals you would like to achieve </li></ul><ul><li>Now think forward….. </li></ul><ul><li>Do you have the capability to achieve your goals? </li></ul><ul><li>Do you have the tools and resources to find your way to successful completion? </li></ul><ul><li>What obstacles may stand in your way? </li></ul>
  6. 6. Professional challenges we all face <ul><li>Mergers & Acquisitions </li></ul><ul><li>Global Recession </li></ul><ul><li>Outsourcing </li></ul><ul><li>Cost cutting initiatives </li></ul><ul><li>Higher Stock Risk/Lower Interest rates </li></ul><ul><li>Higher cost of education </li></ul><ul><li>Uncertainty of social security </li></ul><ul><li>Growing competition for technology skills </li></ul>
  7. 7. Develop a personal marketing plan
  8. 8. What is in my marketing plan? <ul><li>Target the industries, culture, company size and location you want to situate yourself </li></ul><ul><li>Choose four to six companies you feel are the best fit </li></ul><ul><li>Focus on stability, revenue growth, potential for an M&A, personal development </li></ul><ul><li>Develop a timeline for implementation </li></ul><ul><li>Develop your personal brand – How am I selling myself (Resume, blog, publications, network/community participation </li></ul><ul><li>Align yourself with professional communities that will align you with the right relationships </li></ul><ul><li>Launch! </li></ul>
  9. 9. Is my resume up to snuff?
  10. 10. A Strong resume is about balance
  11. 11. Resumes – Tips and Tidbits <ul><li>Grab the reader immediately </li></ul><ul><li>Stay away from generic summary or objectives </li></ul><ul><li>Be very detailed with results and numbers </li></ul><ul><li>Focus on specific technical skills including versions </li></ul><ul><li>Stay consistent with type and font </li></ul><ul><li>Stay consistent with the length of each job summary </li></ul><ul><li>Use strong words (Led, Implemented) and try to avoid sideline player terminology (supported, helped, assisted) </li></ul><ul><li>Be arrogant but remain tactful and professional. Be proud of your accomplishments and professional success </li></ul>
  12. 12. Be Prepared….Get an Edge on your Digital Footprint
  13. 13. Tools for Success
  14. 14. Google Profile – Your Virtual Business Card
  15. 15. LinkedIn, Linkedin, Linkedin…Keep it fresh. Keep it real <ul><li>Take advantage of the applications </li></ul><ul><li>Get involved </li></ul><ul><li>Maximize your outreach (Group membership </li></ul><ul><li>Keep it fresh and up to date </li></ul>
  16. 16. HCI – Human Capital Institute
  17. 17. Start a Blog – Share your knowledge with the world – Engagement is the new media
  18. 18. Google Products – They are your friend
  19. 19. Google Sites – Develop a URL Resume Page
  20. 20. Custom Searches – Find what you are looking for right at your fingertips
  21. 21. Twitter – The King of Micro-Blogging <ul><li>How do I use micro-blogging for my job search? </li></ul><ul><li>How many profiles should I have? </li></ul><ul><li>How do I track information that is important? </li></ul><ul><li>Is this a complete waste of time? </li></ul>
  22. 22. Is my content reaching the right population? – Try Tweet Reach
  23. 23. Is Your Resume on Twitter? TwitRes can help
  24. 24. Pluggio.com – Social Media Consolidation and Scheduling Dream! (Free Trial Available)
  25. 25. Aggregator sites to track my networks – Try Plaxo
  26. 26. Facebook – The age old dilemma between my professional and social life? What is appropriate?
  27. 27. Social Diligence – 30 Day Free Trial
  28. 28. Pipl.com
  29. 29. 123People.com
  30. 30. Tracking my traffic – Now cyber stalking is getting fun
  31. 31. Going Up! – New Metrics Tool (More Chart/Graph Friendly
  32. 32. Life’s Lesson ! <ul><li>In the end, the key is to look inside yourself and accept that your success is based on all of the elements that guides your life decisions </li></ul><ul><li>Yourself </li></ul><ul><li>Friends </li></ul><ul><li>Family </li></ul><ul><li>Career </li></ul><ul><li>Beliefs </li></ul><ul><li>Morals </li></ul><ul><li>Cultural </li></ul><ul><li>Foundation of life </li></ul><ul><li>The combination of all these resources will be your guiding force leading you in the path of success </li></ul>
  33. 33. Contact Information <ul><li>Mark A. Leon </li></ul><ul><li>Talent Acquisition Specialist/Social Media Consultant </li></ul><ul><li>http://www.recruiterpoet.wordpress.com </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Phone: 612.812.5226 </li></ul><ul><li>Profile: www.google.com/profiles/markalex222 </li></ul>

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