Why You Should Never Apply for a Job


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This presentation provides insight on developing a personal brand strategy and utilizing social media and networking tools to enhance your leverage in a career search

Email for information about public speaking engagements: markalex222@gmail.com

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Why You Should Never Apply for a Job

  1. Why You Should Never Apply for a Job Again Developing a Personal Brand Strategy and Digital Footprint
  2. <ul><li>“ Success comes from knowing that you did your best to become the best that you are capable of becoming.” </li></ul><ul><li>- John Wooden </li></ul><ul><li>Legendary Coach and inspiration to millions </li></ul>
  3. The Battlefield has changed forever
  4. Define Who You Are <ul><li>What are your most proficient soft skills? </li></ul><ul><li>What are your most proficient technical skills? </li></ul><ul><li>What type of culture do you feel is the most ideal setting? </li></ul><ul><li>Are you a leader or individual contributor? </li></ul><ul><li>Do you prefer a team environment or autonomous role? </li></ul><ul><li>Do you prefer a risky or conservative culture? </li></ul><ul><li>Do you value training and development? </li></ul>
  5. Develop a personal marketing plan
  6. What is in my marketing plan? <ul><li>Target the industries, culture, company size and location you want to situate yourself </li></ul><ul><li>Choose four to six companies you feel are the best fit </li></ul><ul><li>Focus on stability, revenue growth, potential for an M&A, personal development </li></ul><ul><li>Develop a timeline for implementation </li></ul><ul><li>Develop your personal brand – How am I selling myself (Resume, blog, publications, network/community participation </li></ul><ul><li>Align yourself with professional communities that will align you with the right relationships </li></ul><ul><li>Launch! </li></ul>
  7. Is my resume up to snuff?
  8. A Strong resume is about balance
  9. Resumes – Tips and Tidbits <ul><li>Grab the reader immediately </li></ul><ul><li>Stay away from generic summary or objectives </li></ul><ul><li>Be very detailed with results and numbers </li></ul><ul><li>Focus on specific technical skills including versions </li></ul><ul><li>Stay consistent with type and font </li></ul><ul><li>Stay consistent with the length of each job summary </li></ul><ul><li>Use strong words (Led, Implemented) and try to avoid sideline player terminology (supported, helped, assisted) </li></ul><ul><li>Be arrogant but remain tactful and professional. Be proud of your accomplishments and professional success </li></ul>
  10. Tools for Success
  11. Google Profile – Your Virtual Business Card
  12. HCI – Human Capital Institute
  13. Ning.com – Where all communities come together
  14. Start a Blog – Share your knowledge with the world
  15. Google Products – They are your friend
  16. Google Sites – Develop a URL Resume Page
  17. Custom Searches – Find what you are looking for right at your fingertips
  18. Blellow – The potential future of professional micro-blogging
  19. Twitter – Still the King of micro-blogging <ul><li>How do I use micro-blogging for my job search? </li></ul><ul><li>How many profiles should I have? </li></ul><ul><li>How do I track information that is important? </li></ul><ul><li>Is this a complete waste of time? </li></ul>
  20. Aggregator sites to track my networks – Try Plaxo
  21. Facebook – The age old dilemma between my professional and social life? What is appropriate?
  22. Linkedin – The King and Queen of Professional Networking
  23. Social Diligence – 30 Day Free Trial
  24. Pipl.com
  25. Tracking my traffic – Now cyber stalking is getting fun
  26. Going Up! – New Metrics Tool (More Chart/Graph Friendly
  27. Contact Information <ul><li>Mark A. Leon </li></ul><ul><li>Talent Acquisition Specialist </li></ul><ul><li>http://www.recruiterpoet.wordpress.com </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Phone: 612.812.5226 </li></ul><ul><li>Profile: www.google.com/profiles/markalex222 </li></ul>