The Affects of Social Media in the Workplace

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The Affects of Social Media in the Workplace presented by Mark A. Leon on November 9, 2012 at the Carolinas Payroll Conference in Myrtle Beach

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The Affects of Social Media in the Workplace

  1. 1. The Affects of Social Media in the Workplace Mark A. Leon Social Media / Talent Acquisition Solutions Consultant Aon plc November 9, 2012 Carolinas Payroll Conference Myrtle Beach, SC 1
  2. 2. What does sesquipedalian mean? 2
  3. 3. What is Social Media? • Innovation in its infancy • Global sharing of content and networking based on shared connections and commonality • A means of connecting, branding, marketing, entertaining, educating and sharing 3
  4. 4. Social Media is Mobile • It is everywhere we go • Survey released October 9, 2012 by Accenture showed 69% access internet by mobile • Personal, professional or private, we are visible • Apple, Google, Facebook all investing in mobile technology 4
  5. 5. Social Media – Mobile and Apps• 42% of mobile users share multimedia via Facebook• Google+ is the second-most used social network for sharing multimedia content from a mobile device (10%)• Smartphone owners now spend as much time using social networking apps such as Twitter and Facebook as they do playing games• In Q1 2012, users logged an average of 24 minutes per day using social apps (on phone), with 24 minutes being spent on gaming apps• There were around 100 billion Smartphone application sessions during Q1 2012• Users log an average of 77 minutes per day using apps on their smart phone 5
  6. 6. Is Social Media Work Related?• Customer engagement• Content / Media Relations sharing• Networking / Relationship Business• Business Development / Account Management• Brand recognition• Internal colleague awareness 6
  7. 7. What is appropriate work activity?• Water cooler discussion• Cafeteria time• Restroom break• Cubicle discussion• IM• Facebook / Google+ / Twitter posting• Phone time with family• Walking around the office to stretch 7
  8. 8. Why are we so confused and paranoid by social media? • Big brother is watching • Employers control our destiny • Communication is instant – With mistakes come consequences • It is addiction forming like any vice with addictive qualities • Everyone is doing it 8
  9. 9. Risks of Social Media in the Workplace• Employees sharing confidential information of their employer or its customers;• Employees disparaging employers or co-workers;• Violation of third-parties’ trademarks or other proprietary information;• Employee’s harming their employer’s reputation by personal postings that include inappropriate comments or pictures where the employee’s status as an employee is known or apparent; and• Making a hiring or termination decision with facts obtained from a social media outlet that gives rise to a discrimination or wrongful-termination claim.* Written by Elizabeth Marx Wexelblatt, General Counsel, LPI 9
  10. 10. Disadvantages of Social Media• Increase global visibility – Cultural tolerance – Reaction risk management – Instant gratification• Reactive content sharing• Safety – Check ins• Pre-conceived judgments 10
  11. 11. Video Interlude 11
  12. 12. Burning Questions • How could something that brings the world together instantly cause an increase in depression and alienation? • How can these platforms help employers shape their perceptions of you and your behavior? • Does the time we spend negatively impact our productivity at work and in life? 12
  13. 13. Where does it end? • Facebook • Pinterest • Google+ • Twitter • LinkedIn • Yelp • Myspace • Flickr • Bing • Wordpress • eBlogger • Slideshare • Stumbleupon • Digg • YouTube / Vimeo 13
  14. 14. Computer / Internet Usage - 2007 14
  15. 15. 15
  16. 16. 16
  17. 17. Computer Usage – Weekly*• I dont use computer at all 0.45%• Less than 1 hour a week 0.45%• About 1 hour a week 0%• About 2 hours a week 0%• About 3 hours a week 0.45%• About 5 hours a week 2.24%• About 10 hours a week 6.73%• About 15 hours a week 6.73%• About 20 hours a week 8.52%• About 25 hours a week 4.93%• About 30 hours a week 9.87%• About 35 hours a week 5.38%• About 40 hours a week (for example: 5 days x 8 hrs = 40) 8.52%• About 45 hours a week (5 days x 9 hrs = 45) 5.38%• About 50 hours a week (5 x 10 = 50; 6 x 8 = 48) 5.38%• About 55 hours a week (6 x 9 = 54; 7 x 8 = 56) 5.38%• About 60 hours a week (5 x 12 = 60; 6 x 10 = 60; 7 x 8.5 = 59.5) 8.52% (19)More than 60 hours a week 13.9%• Its hard to say 7.17%• None of the above 0%*Provided by Social Statistics 2.0 17
  18. 18. One is a Crowd? • One’s A Crowd – NY Times Opinion Section by Eric Klinenberg – bit.ly/NYTimes22 • In Manhattan and Washington, D.C. over 50% has a household of one • In Atlanta, Denver, Seattle, San Francisco and Minneapolis, over 40% have a single member household 18
  19. 19. Social Media Facts • 62% of adults globally use social media • Social networking is most popular online activity, with 22% of time online spent on channels like Facebook, Twitter and Pinterest • 56% of social media users have admitted to using channels to spy on their partners • Brazil has the highest online friends – average of 481 • Japan has the lowest average online friends 19 29 per user with
  20. 20. Social Media Business Stats• 65% of the world’s top companies have an active Twitter profile (Fortune 500)• 90% of marketers use social media channels for business, with 93% of these rating social tools as “important”• 43% of marketers have noticed an improvement in sales due to social campaigns• 72% of marketers who have worked in social media for three or more years said that they saw a boost in turnover due to social channels (the longer you’re working in it the better you get)• 91% of experienced social marketers see improved website traffic due to social media campaigns and 79% are generating more quality leads 20
  21. 21. Social Media Business Stats (Continued)• The average time spent by marketers on social media is 1- 5hrs per week for those just getting started and 6+ hours per week for those with 3+ years of experience• The most popular social networking tool for marketing is Facebook – being used by 92%, followed by Twitter (84%), LinkedIn (71%) and blogs (68%)• LinkedIn is 4X better for B2B lead generation than Facebook and Twitter• Only 10% of marketers are actively monitoring social media ROI• Only 22% of businesses have a dedicated social media manager 21
  22. 22. Social Media Business Stats (Continued)• 23% of Fortune 500 companies have a public-facing corporate blog• 58% of Fortune 500 companies have an active corporate Facebook account, 62% have an active corporate Twitter account• 47% of customers are somewhat likely to purchase from a brand that they follow or like• 80% of US social network users prefer to connect with brands through Facebook• 40% of consumers prefer social logins over creating a new/guest account• In terms of users engaging with social log-in, 60% use Facebook, 12% Yahoo, 11% Twitter, 10% Google and 7% LinkedIn 22
  23. 23. Eye Popping User Stats• Facebook statistics• 137.6 million unique visitors per month (In the USA alone)• 7:45:49 = time spent per person per month on Facebook• 54% of monthly users access it via a mobile device• Facebook has 901 million monthly active users• YouTube Statistics• 106.7 million unique visitors per month• 1:41:27 = time spent per person per month on Facebook• There are 4 billion views per day on YouTube• Pinterest Statistics• Over 20% of Facebook users are on Pinterest daily• The Pinterest app has been downloaded nearly 250,000 times• Pinterest is projected to account for 40% of social media driven purchases by Q2 2012 (Facebook 60%) 23
  24. 24. Why Social Media Works? • Glowing like the middle on the edge of a knife • RU Athletics – Drew Robinson • HR MBA • Publishing research • Delta and Twitter 24
  25. 25. Take it with a grain of salt 25
  26. 26. Humor is a great indicator of reality 26
  27. 27. Keys to Survival • Common Sense • Intelligence • Patience • Good judgment • Understanding of your network community • Be yourself 27
  28. 28. Questions, comments or observations 28
  29. 29. Contact Information • Mark A. Leon Social Media / Talent Acquisition Solutions Consultant – Aon plc • About.me/recruiterpoet • www.linkedin.com/in/markaleon • Mark.leon@aon.com 29
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