Vegan Social Gaming Talk

Advancing the Vegan Movement Through Online Social Games
NAVS Summerfest 2011
Mark Berman MD
Sources are listed here…

First Some Vital Concepts
Technology radically transforms human life
Agriculture
The Printing Press
The Internet
Ideas and behaviors (i.e. meme’s) spread through social networks
Online social networks will facilitate idea spread

Tech·nol·o·gy
The application of scientific knowledge for practical purposes, esp. in industry
- advances in computer technology
- recycling technologies
Machinery and equipment developed from such scientific knowledge
The branch of knowledge dealing with engineering or applied sciences
Google.com
http://www.ontariocorn.org/research/

He who first shortened the labor of copyists by device of movable types was disbanding hired armies, and cashiering most kings and senates, and creating a whole new democratic world: he had invented the art of printing.
~ Thomas Carlyle, Sartor Resartus, 1833
http://alexanderdesignco.com/wp-content/uploads/printing-press-1024x782.jpg

Dawn of A New Information Age
(VISUALIZATION OF THE INTERNET) Lanet-vi program of I. Alvarez-Hamelin et al

Online Social Networks Are a Tool for Social Change

#jan25
http://www.flickr.com/photos/ramyraoof/5391761756/sizes/l/in/photostream/

Even Arm-Chair Activists Can Be Put to Use

Meme (miːm)
— noun an idea or element of social behaviour passed on through generations in a culture, esp by imitation
— noun a cultural item that is transmitted by repetition in a manner analogous to the biological transmission of genes.
Dictionary.com
http://cultureandcommunication.org/tdm/nmrs/sp1/2011/05/01/meme-update/

Obesity is Contagious
N.A. Christakis and J.H. Fowler, "The Spread of Obesity in a Large Social Network Over 32 Years," New England Journal of Medicine 357(4): 370-379 (July 2007)

Emotions Spread Through Social Networks

Positivity Spreads Faster?

500 Million and Counting

You Are On A Social Graph
http://www.socialmediaexaminer.com/what-your-business-needs-to-know-about-social-graphs/

Pause For A Serious Take Home
Recipe for Meme Spread
Don’t be a hermit
Be likeable and image conscious
Connect yourself to others
Connect yourself to people you want to influence
Share your ideas wisely
Gravy: Have a nice blog
http://www.bbc.co.uk/bbcfour/beautyofmaps/digital_worlds-map3.shtml

Vegan Bloggers Conference!!!

Beyond Social Networking
“The Game Layer”
3 Billion hours per week
500 Million People playing 1 hr/day or more
1.5 Billion by next decade
Average youth: 10,000 hours by age 21
Jane McGonigal, Seth Priebetsh, Tom Chatfield

Games Are Exploding
1990 $10 Billion
2010 $50 Billion
2014 $80 Billion
Currently $8 Billion spent purchasing virtual goods in online games.
Tom Chatfield

Online Games Are Captivating

Games Obey Rules

Games & Positive Psychology
Reward Schedules…
Appointment Dynamics…
Influence and Status…
Progress…
Communal Discovery…
Surprise Victories…
Cooperation and Sharing…
Sources: Jane McGonigal, Seth Priebetsh, Tom Chatfield, Martin Seligman
http://www.stephanieschwab.com/2010/08/31/more-on-gamification-game-mechanics/

Games & Positive Psychology
Reward Schedules…
Appointment Dynamics…
Influence and Status…
Progress…
Communal Discovery…
Surprise Victories…
Cooperation and Sharing…
Positive Emotions
Relationships
Meaning
Accomplishments (mastery, achievement)
Sources: Jane McGonigal, Seth Priebetsh, Tom Chatfield, Martin Seligman
http://www.stephanieschwab.com/2010/08/31/more-on-gamification-game-mechanics/

Let’s Get Serious…Motivating Behavior Change with Online Games
http://www.slideshare.net/amyjokim/smart-gamification-social-game-design-for-a-connected-world

Serious Games: Examples

Understanding Why People Act
http://gamification.co/2011/06/01/the-science-of-gamification/

Serious Games: Examples

Vegan Sites…Moving to Games

We Ain’t Seen Nothing Yet
http://gamepocalypsenow.blogspot.com/2010/07/visions-of-gamepocalypse.html

Um, This is Real
http://gamepocalypsenow.blogspot.com/2010/07/belgian-urinal-game.html

We must do better…

Gamification is a hot trend…probably for good reason.

100 Points For Listening
Mark Berman, MD
mbermanmd@gmail.com
http://veganmd.blogspot.com/
http://www.linkedin.com/in/markberman
http://www.facebook.com/markalanberman

Great Game Talks
Short talk on games being the next major trend on the web:http://www.ted.com/talks/seth_priebatsch_the_game_layer_on_top_of_the_world.htmlShort talk on how games reward the brain:http://www.ted.com/talks/tom_chatfield_7_ways_games_reward_the_brain.htmlJesse Schell on the infiltration of gaming into all aspects of our lives:http://fora.tv/2010/07/27/Jesse_Schell_Visions_of_the_Gamepocalypse#fullprogram
On the science of gamification:
http://gamification.co/2011/06/01/the-science-of-gamification/
On incorporating game mechanics into software:Amy Jo Kim's tech talk at Google: http://www.youtube.com/watch?v=ihUt-163gZI

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Vegan Social Gaming Talk

by Mark Berman on Jul 18, 2011

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Vegan Social Gaming Talk — Presentation Transcript