About Strategist and value builder.
I believe that product is marketing and that marketing includes building products and services. I am in the business of idea engineering and brand storytelling creating significant value for the clients I work with. I have matured over 30 years of in depth experience in Advertising, Media, Marketing and Digital during which period:
• I relaunched 3 international Advertising Agencies.
• Directed McD’s Marketing and Communication operations in Italy.
• Managed a Media Agency.
• Financed and launched 3 start-ups in Marketing Services and Internet fields.
• Co-founded Wonderful World, a non-profit organization in collaboration with Harvard’s GoodWor...