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From http://www.webbythoughts.com - What are the SEO strategies you should have after the Google Penguin update last April 24, 2012? Learn from the the history how Google changes their algorithm and ...

From http://www.webbythoughts.com - What are the SEO strategies you should have after the Google Penguin update last April 24, 2012? Learn from the the history how Google changes their algorithm and know what to do in the present and look ahead on what's coming in the near future of Search Engine Optimization landscape.

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Post Penguin Seo strategies Post Penguin Seo strategies Presentation Transcript

  • “Those that fail to learn fromhistory, are doomed to repeat it.”― George Santayana
  • March 1998Google Launch Dec 2000 Google Tool Bar Launch- PR Sept 2002 1st Documented Update on PR Feb 2003Boston update April 2003 Cassandra updateMonthly indexrefresh knownas Google Dance Anti Hidden links
  • May 2003Dominic update May 2003Deep crawlers andfreshbots Esmerelda Update July 2003 Fritz Update Supplemental Index Sept 2003 Nov 2003 Jan 2004 Austin Update
  • Brandy Update Feb 2004 LatentRelevance Symantec Indexing No Follow Jan 2005 May 2005 Bourbon Update
  • XML Sitemaps Jan 2005 June 2005 Personalized SearchGoogle Local Maps June 2005 Oct 2005 Jagger Update
  • Universal Search Update May 2007 Aug 2008 Google Suggest Update Feb 2009 Vince Update - Brands Rel Cannonical Update - Brands Aug 2009 Caffeine Update Preview Dec 2009 Real-Time Search April 2010 Google Places Update June 2010 Caffeine Roll out Update Aug 2010 Brand Update
  • Social Signals Aug 2010 Feb 23 2011 Panda Farmer Update April 11 2011 Panda 2.0 May 9 2011 Panda 2.1 Schema.org June 2 2011 June 21 2011 Panda 2.2 Google + June 28 2011 July 23 2011 Panda 2.3 Aug 12 2011 Panda 2.4 Sept 28 2011 Panda 2.5 Oct 5 2011 Panda FluxEncrypted Queries Oct 28 2011
  • Jan 18 2012 Panda 3.2 Feb 27 2012 Panda 3.3 March 23 2012 Panda 3.4 April 19 2012 Panda 3.5 April 27 2012 Panda 3.6Penguin Update April 27 2012
  • 1996-1999: On-page keyword usage + meta data1999 - 2002: PageRank + On-page2002 - 2005: Anchor text + Domain name + PageRank +On-Page2005 - 2009: Domain authority + Diversity of linkingdomains + Topic modeling + Anchor text + Domain name+ PageRank + On-Page
  • 2009 – 2011: Additional Offsite Factors (socialsignals, user data) + Domain authority + Diversityof linking domains + Topic modeling + Anchortext + Domain name + PageRank + On-Page
  • 2012: Additional Offsite Factors (social signals,user data) + Domain authority + Diversity oflinking domains + Topic modeling + Anchor textDiversity + Junk Anchor text + Domain name +Link PageRank + On-Page Structure+ Userengagement + # of Referring IPs + Link Velocity vsSite Traffic Balance +Authorship markupAuthority
  • Panda 3.2“above the fold text usage”It was subtle, but we expect it to weigh much more heavily in the near future –consider this a warning
  • Panda 3.3This algorithm change was not content related but rather linkbuilding relatedThat’s a big deviation from the prior content specific focus of previous Pandaupdates
  • Referring IPs VS. Dofollow VS.Total Banklinks Nofollow
  • Have a Balanced anchor text link profile– don’t focus too much on fewkeywordsKeep your referring IPs to 25% againstyour referring pagesKeep your Nofollow atleast 15%against your Dofollow links.
  • A penalty –there is a difference inlosing rankings and being penalizedby Google
  • Penalties are site wide – not selective
  • Google looks for patterns that can beprogrammatically identified and enforced – youwere hit because you fit that pattern and thatpattern has many factor
  • It’s all about “keeping it natural” and thatmentality is what teaches you to avoid thecreation of patterns and signatures in yourlinkbuilding profile
  • More Social – hot topics and social spikes canbring your page to the front page of Googlequickly.
  • They added robust linkbuilding profile logic to identifythe red flags & footprints that you maybe leaving behind.
  • Anchor text is simply NOT what it used to be in theranking algorithm… it has been devalued – contentis now more important than ever for your rankings
  • Too Many DoFollow LinksOver-Optimized Anchor TextDisproportional Link TypesLink Velocity is disproportional to traffic
  • Specifically, look for possibly artificial or unnaturallinks pointing to your site that could be intendedto manipulate PageRank.
  • Key indicator to Google of yourlinkbuilding profile – the % of NoFollowlinks and make sure you’re getting manymore NoFollow links
  • Wide mix of link types & PRWide mix of anchor text – usually 50% or moreconsisting of “junk links”Contextual links – forget resource boxesSocial Proof and Social Media Marketing
  • Video MarketingKeeping about 50-60% of your links PR0 & PR N/AlinksA balance of Quality and Low Quality Links
  • SEO is artificial manipulationtrying to disguise itself as natural…
  • Quit relying on short lived tactics andinstead develop a long term strategy ofgiving Google what it wants…
  • Quality, unique, authoritative content,endorsed with social proof and hoardsof diverse links.
  • The Website was Attacked with Viagra Links
  • The website was hacked and inserted ViagraFolder with thousands of Unrelated Pages
  • Branded Keyword with 50k searches a month was wiped out in SERPs
  • bit/.ly/negaseohttp://forums.seochat.com/google-optimization-7/seo-anarchy-or-web-freedom-an-open-letter-to-google-458102.html
  • http://www.kimoftheworld.com/06/5-keywords-proving-google-penguin-update-algorithmic-fluke.html5 Keywords Proving Google Penguin Update May be anAlgorithmic Fluke