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Mastering online rankings conference [ mor con 2012 ] mark acsay
 

Mastering online rankings conference [ mor con 2012 ] mark acsay

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This is my presentation for the latest Mastering Online Rankings Conference 2012 which was held in Bataan, Philippines. This event was attended by more that 100 participants.The attendees are all SEO ...

This is my presentation for the latest Mastering Online Rankings Conference 2012 which was held in Bataan, Philippines. This event was attended by more that 100 participants.The attendees are all SEO professionals from various agencies.

This is a call to many SEO professionals to rise above the shady SEO practices and give real value to our clients for long term and having the right mindset in online marketing and stop spamming which in reality brings no stable ROI.



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    Mastering online rankings conference [ mor con 2012 ] mark acsay Mastering online rankings conference [ mor con 2012 ] mark acsay Presentation Transcript

    • http://www.webbythoughts.com
    • http://moz.com/rand/ http://www.mattcutts.com/blog/
    • Please, DON’T EVER do this AGAIN!
    • Spamwhat!?
    • Google it!
    • Spam (SEO): Named after the infamous canned luncheonmeat, SPAM is the term that refers to search engineoptimization techniques that grossly violate the Terms ofServices Agreements published by the major searchengines. As a term, SPAM can be applied to any unwantedor unwelcome product of Internet Marketing including butcertainly not limited to email. Okay, got it.
    • Now tell me what a Web Bender is….
    • Nope, it’s notblender I said“bender”
    • Nope, butyou’re close.
    • “One who can control web conversations using theprinciple of leverage to drive major traffic in farless time than traditional online marketing.”
    • Give me a lever long enough and a place tostand and I will move the earth. Archimedes (287-212 BC)
    • http://www.webbythoughts.com/branded-content-marketing-johnson-johnson-style/ Community Followers Influence Authority Wide Online Presence Social Media Voice Brand Allies Thought Leadership
    • Community Followers AlliesInfluenceAuthority Social Media Wide Online Voice Presence I don’t think I can do this in lesser time….
    • Community Followers AlliesInfluenceAuthority Social Media Wide Online Voice Presence It takes much resources….
    • Community Followers AlliesInfluenceAuthority Social Media Wide Online Voice Presence A long way from ground up….
    • Community Followers AlliesInfluenceAuthority Social Media Wide Online Voice Presence Algorithmic change every 6 months….
    • Community Followers AlliesInfluenceAuthority Social Media Wide Online Voice Presence Leverage!
    • Leverage? How?
    • Build Relationships Online
    • Relationships with influential people in your market,whove already won the hearts and minds of your targetaudience.
    • Hey! I’m in Reddit!Relationships with your growing audience.
    • Analogy12 foldings produced 4, 096 noodles
    • 12 Big Authoritative Links canproduce more links,impressions and popularitywith fewer amount of actionsthan that of traditional SEOwould require to accomplishthe same thing!
    • High Authority High TrafficMedium Authority Medium Traffic Low Authority Low Traffic
    • Okay, tell me who’s doing it?
    • Corbett BarrHe started Think Traffic in 2010,and quickly built a solid reputationfor building quality content.
    • Alexis Grant is a publishingpowerhouse. She describes herselfas a “journalist, blog & social mediastrategist and a buddingentrepreneur.”
    • Kristi Hines is afreelance writer,prolific guest poster,online marketingconsultant, and socialmedia enthusiast thatblogs at Kikolani.
    • Chris Brogan, a successfulblogger and top 5 Ad AgePower 150. He startedguest blogging and now NYTimes best seller author of“Trust Agents”
    • Warning: Don’t Stare
    • This is how they see you when you just blast them emails for guest posting!
    • Everything starts with Epic Content
    • Everything starts with Epic Content I spend 12-18 hours writing one single post. Ramit Sethi http://www.iwillteachyoutoberich.com 250, 000 Readers/month!
    • No Promotion Will Work With YourCrappy Content
    • Start with at least your10 best epic articlesrelevant for youraudience
    • Listen, listen, listen….
    • stories terms topicsNew ideas
    • Listen to your market’s influencers on what they are talking about. Then write an epic content about it
    • Some Content Generation IdeasRecord an interview with an expert in your fieldand post it to your blog.
    • Some Content Generation Ideas•Get experts to offer a tip and do a round-up oftheir recommendations.•Publish responses to frequently asked questionsabout your industry.•Create a list of trends to watch.
    • Some Content Generation Ideas•Share your slides from a recent presentation.•Do a weekly or daily links-roundup of relevantnews for your community.
    • Some Content Generation Ideas•Share case studies to your audience•Curate tips or tools relevant to your audience.
    • What’s Next?
    • Outreach!
    • Start Small to build portfolio
    • Woo big sites with patience
    • Pitch right
    • Big sites could be chaotic inside
    • To get to the top you must network withpeople at the top and get their attentionand links. Period!
    • An Experiment
    • http://www.webbythoughts.com/content-curation-tools-resource/
    • 14Influencers caught it.
    • Engage more to multiply the effect
    • Engage more to multiply the effect
    • Engage more to multiply the effect
    • Promote those who promote you
    • Attracted authority Links
    • Trust Bait vs. Link BaitHow to get .gov and edu links
    • 3 Steps How to Leverage Your Linkjuice dEdu c homepageGov b bait a
    • Challenge…
    • Be A Web Bender!
    • Q&A@markacsayhttps://twitter.com/markacsay