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http://www.webbythoughts.com
http://moz.com/rand/   http://www.mattcutts.com/blog/
Please, DON’T EVER do this   AGAIN!
Spamwhat!?
Google it!
Spam (SEO): Named after the infamous canned luncheonmeat, SPAM is the term that refers to search engineoptimization techni...
Now tell me what a Web Bender is….
Nope, it’s notblender I said“bender”
Nope, butyou’re close.
“One who can control web conversations using theprinciple of leverage to drive major traffic in farless time than traditio...
Give me a lever long enough and a place tostand and I will move the earth.                Archimedes (287-212 BC)
http://www.webbythoughts.com/branded-content-marketing-johnson-johnson-style/                                   Community ...
Community              Followers          AlliesInfluenceAuthority                          Social Media            Wide O...
Community              Followers          AlliesInfluenceAuthority                          Social Media            Wide O...
Community              Followers          AlliesInfluenceAuthority                          Social Media            Wide O...
Community              Followers          AlliesInfluenceAuthority                          Social Media            Wide O...
Community              Followers          AlliesInfluenceAuthority                          Social Media            Wide O...
Leverage?  How?
Build Relationships Online
Relationships with influential people in your market,whove already won the hearts and minds of your targetaudience.
Hey! I’m in        Reddit!Relationships with your growing audience.
Analogy12 foldings produced 4, 096 noodles
12 Big Authoritative Links canproduce more links,impressions and popularitywith fewer amount of actionsthan that of tradit...
High Authority   High TrafficMedium Authority Medium Traffic Low Authority   Low Traffic
Okay, tell me who’s doing it?
Corbett BarrHe started Think Traffic in 2010,and quickly built a solid reputationfor building quality content.
Alexis Grant is a publishingpowerhouse. She describes herselfas a “journalist, blog & social mediastrategist and a budding...
Kristi Hines is afreelance writer,prolific guest poster,online marketingconsultant, and socialmedia enthusiast thatblogs a...
Chris Brogan, a successfulblogger and top 5 Ad AgePower 150. He startedguest blogging and now NYTimes best seller author o...
Warning: Don’t Stare
This is how they see you when you just blast them emails for guest posting!
Everything starts with Epic Content
Everything starts with Epic Content                                                 I spend 12-18                         ...
No Promotion                  Will Work   With YourCrappy Content
Start with at least your10 best epic articlesrelevant for youraudience
Listen, listen, listen….
stories        terms                topicsNew ideas
Listen to your market’s influencers on what they are talking                            about.            Then write an ep...
Some Content Generation IdeasRecord an interview with an expert in your fieldand post it to your blog.
Some Content Generation Ideas•Get experts to offer a tip and do a round-up oftheir recommendations.•Publish responses to f...
Some Content Generation Ideas•Share your slides from a recent presentation.•Do a weekly or daily links-roundup of relevant...
Some Content Generation Ideas•Share case studies to your audience•Curate tips or tools relevant to your audience.
What’s Next?
Outreach!
Start Small to build portfolio
Woo big sites with patience
Pitch right
Big sites could be chaotic inside
To get to the top you must network withpeople at the top and get their attentionand links. Period!
An Experiment
http://www.webbythoughts.com/content-curation-tools-resource/
14Influencers caught it.
Engage more to multiply the effect
Engage more to multiply the effect
Engage more to multiply the effect
Promote those who promote you
Attracted authority Links
Trust Bait vs. Link BaitHow to get .gov and edu links
3 Steps How to Leverage Your                Linkjuice                       dEdu                    c                     ...
Challenge…
Be A Web Bender!
Q&A@markacsayhttps://twitter.com/markacsay
Mastering online rankings conference [ mor con 2012 ] mark acsay
Mastering online rankings conference [ mor con 2012 ] mark acsay
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Mastering online rankings conference [ mor con 2012 ] mark acsay

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This is my presentation for the latest Mastering Online Rankings Conference 2012 which was held in Bataan, Philippines. This event was attended by more that 100 participants.The attendees are all SEO professionals from various agencies.

This is a call to many SEO professionals to rise above the shady SEO practices and give real value to our clients for long term and having the right mindset in online marketing and stop spamming which in reality brings no stable ROI.



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Transcript of "Mastering online rankings conference [ mor con 2012 ] mark acsay"

  1. 1. http://www.webbythoughts.com
  2. 2. http://moz.com/rand/ http://www.mattcutts.com/blog/
  3. 3. Please, DON’T EVER do this AGAIN!
  4. 4. Spamwhat!?
  5. 5. Google it!
  6. 6. Spam (SEO): Named after the infamous canned luncheonmeat, SPAM is the term that refers to search engineoptimization techniques that grossly violate the Terms ofServices Agreements published by the major searchengines. As a term, SPAM can be applied to any unwantedor unwelcome product of Internet Marketing including butcertainly not limited to email. Okay, got it.
  7. 7. Now tell me what a Web Bender is….
  8. 8. Nope, it’s notblender I said“bender”
  9. 9. Nope, butyou’re close.
  10. 10. “One who can control web conversations using theprinciple of leverage to drive major traffic in farless time than traditional online marketing.”
  11. 11. Give me a lever long enough and a place tostand and I will move the earth. Archimedes (287-212 BC)
  12. 12. http://www.webbythoughts.com/branded-content-marketing-johnson-johnson-style/ Community Followers Influence Authority Wide Online Presence Social Media Voice Brand Allies Thought Leadership
  13. 13. Community Followers AlliesInfluenceAuthority Social Media Wide Online Voice Presence I don’t think I can do this in lesser time….
  14. 14. Community Followers AlliesInfluenceAuthority Social Media Wide Online Voice Presence It takes much resources….
  15. 15. Community Followers AlliesInfluenceAuthority Social Media Wide Online Voice Presence A long way from ground up….
  16. 16. Community Followers AlliesInfluenceAuthority Social Media Wide Online Voice Presence Algorithmic change every 6 months….
  17. 17. Community Followers AlliesInfluenceAuthority Social Media Wide Online Voice Presence Leverage!
  18. 18. Leverage? How?
  19. 19. Build Relationships Online
  20. 20. Relationships with influential people in your market,whove already won the hearts and minds of your targetaudience.
  21. 21. Hey! I’m in Reddit!Relationships with your growing audience.
  22. 22. Analogy12 foldings produced 4, 096 noodles
  23. 23. 12 Big Authoritative Links canproduce more links,impressions and popularitywith fewer amount of actionsthan that of traditional SEOwould require to accomplishthe same thing!
  24. 24. High Authority High TrafficMedium Authority Medium Traffic Low Authority Low Traffic
  25. 25. Okay, tell me who’s doing it?
  26. 26. Corbett BarrHe started Think Traffic in 2010,and quickly built a solid reputationfor building quality content.
  27. 27. Alexis Grant is a publishingpowerhouse. She describes herselfas a “journalist, blog & social mediastrategist and a buddingentrepreneur.”
  28. 28. Kristi Hines is afreelance writer,prolific guest poster,online marketingconsultant, and socialmedia enthusiast thatblogs at Kikolani.
  29. 29. Chris Brogan, a successfulblogger and top 5 Ad AgePower 150. He startedguest blogging and now NYTimes best seller author of“Trust Agents”
  30. 30. Warning: Don’t Stare
  31. 31. This is how they see you when you just blast them emails for guest posting!
  32. 32. Everything starts with Epic Content
  33. 33. Everything starts with Epic Content I spend 12-18 hours writing one single post. Ramit Sethi http://www.iwillteachyoutoberich.com 250, 000 Readers/month!
  34. 34. No Promotion Will Work With YourCrappy Content
  35. 35. Start with at least your10 best epic articlesrelevant for youraudience
  36. 36. Listen, listen, listen….
  37. 37. stories terms topicsNew ideas
  38. 38. Listen to your market’s influencers on what they are talking about. Then write an epic content about it
  39. 39. Some Content Generation IdeasRecord an interview with an expert in your fieldand post it to your blog.
  40. 40. Some Content Generation Ideas•Get experts to offer a tip and do a round-up oftheir recommendations.•Publish responses to frequently asked questionsabout your industry.•Create a list of trends to watch.
  41. 41. Some Content Generation Ideas•Share your slides from a recent presentation.•Do a weekly or daily links-roundup of relevantnews for your community.
  42. 42. Some Content Generation Ideas•Share case studies to your audience•Curate tips or tools relevant to your audience.
  43. 43. What’s Next?
  44. 44. Outreach!
  45. 45. Start Small to build portfolio
  46. 46. Woo big sites with patience
  47. 47. Pitch right
  48. 48. Big sites could be chaotic inside
  49. 49. To get to the top you must network withpeople at the top and get their attentionand links. Period!
  50. 50. An Experiment
  51. 51. http://www.webbythoughts.com/content-curation-tools-resource/
  52. 52. 14Influencers caught it.
  53. 53. Engage more to multiply the effect
  54. 54. Engage more to multiply the effect
  55. 55. Engage more to multiply the effect
  56. 56. Promote those who promote you
  57. 57. Attracted authority Links
  58. 58. Trust Bait vs. Link BaitHow to get .gov and edu links
  59. 59. 3 Steps How to Leverage Your Linkjuice dEdu c homepageGov b bait a
  60. 60. Challenge…
  61. 61. Be A Web Bender!
  62. 62. Q&A@markacsayhttps://twitter.com/markacsay
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