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Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
Intoduction to Business and Web Analytics
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Intoduction to Business and Web Analytics

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Learn the concept of Business and Web analytics and its goals. The process of turning raw data to meaningful data to insights and finally to actionable solutions is very tedious but is very critical …

Learn the concept of Business and Web analytics and its goals. The process of turning raw data to meaningful data to insights and finally to actionable solutions is very tedious but is very critical to intelligent business decisions. Analytics as a source of truth was presented to PSITS 2014

Published in: Marketing
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Transcript

  • 1. Truth
  • 2. Fact or Bluff
  • 3. ?
  • 4. Webby Thoughts
  • 5. Freelancer.com
  • 6. http://www.e-nor.com/blog/web-analytics/51-of-fortune-500-companies-use-google-analytics
  • 7. http://www.e-nor.com/blog/google-analytics/google-analytics-solidifies-lead-in-fortune-500-adoption-in-
  • 8. “As much as possible don’t start a campaign when you don’t have an objective and more importantly if you cant quantify those objectives.” – Cell Jacela Dojo8
  • 9. https://www.youtube.com/watch?v=C27yMQOS8n0
  • 10. Carly Fiorina, Former CEO of HP
  • 11. Incoming Traffic Outbound Marketing Integration Print, TV, Radio Website, blog , Press Releases Forums, PPC, Social Share, Chat Drives traffic, builds trust, establish reputation, produce credibility, shows thought leadership, build brand awareness, educates prospects Calls to Actions to Landing Pages Top of the Funnel Offers Middle of the Funnel Offers Bottom of the Funnel Offers SALES eBook webinar pricing
  • 12. Albert Einstein, Physicist
  • 13. https://www.youtube.com/watch?v=jbkSRLYSojo
  • 14. Webby Thoughts

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