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Agency Symposium Jane Huxley, Pandora Presenation
 

Agency Symposium Jane Huxley, Pandora Presenation

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  • Watch in animation mode. Click to play video [MM ENVYISBACK.wmv], click again to show follow-on ad
  • (On a global stage…)Watch in animation mode. Click to play video [MM ENVYISBACK.wmv], click again to show follow-on ad
  • Watch in animation mode. Click to play video [MM ENVYISBACK.wmv], click again to show follow-on ad
  • (How we are doing it)Pandora’s secret sauce is that our entire operation is powered by human intelligence and response, creating an emotional connection to listeners and the music they love.  The MGP is the most sophisticated taxonomy of music available- powered by 25+ music analysts whose mission is to help listeners discover new music.  Each song is hand coded with up to 450 musical attributes. Musical DNA and continuous listener and engagement and feedback (thumbing) crafts personalized stations from 900,000 songs.  
  • (How we are doing it)Pandora’s secret sauce is that our entire operation is powered by human intelligence and response, creating an emotional connection to listeners and the music they love.  The MGP is the most sophisticated taxonomy of music available- powered by 25+ music analysts whose mission is to help listeners discover new music.  Each song is hand coded with up to 450 musical attributes. Musical DNA and continuous listener and engagement and feedback (thumbing) crafts personalized stations from 900,000 songs.  
  • Over 20 manufacturersOver 100 models1000 CE Devices

Agency Symposium Jane Huxley, Pandora Presenation Agency Symposium Jane Huxley, Pandora Presenation Presentation Transcript

  • Redefining Radio Discovery, Personalisation and Connection
  • Music Consumption is Evolving Physical Ownership Digital Ownership Rental Streaming 2
  • Streaming Music Services Streaming Aggregators On-Demand Streaming Tune into the streams of live radio stations from Australia and around the world - eg iHeartRadio Play songs or albums on demand, usually for a subscription fee - eg Spotify Personalised Radio Create your own personalised radio station based around an artist name or song title - eg Pandora
  • Pandora is the best of breed in passive listening 4
  • Pandora USA Over 200 million registered users 75 million active monthly 72% of all internet radio listening is on Pandora (7% total radio) 1 in 3 smartphones have accessed Pandora Radio in the last 30 days…..
  • Pandora ANZ 1 Million registered users A new user registers every 30 seconds On average each user listens for over 2 hours daily 6.1m listening hours per month
  • Pandora is the best of breed in passive listening experiences 7
  • Powered by People, Technology, and Participation
  • 12 YEARS in the making 25+ music analysts Up to 450 MUSICAL attributes More than ONE MILLION songs Collective feedback: 40B THUMBS
  • Pandora is part of our listeners daily routine 6:30am: Waking Up 8pm: Evening at Home 9-5pm: Workplace 6pm: On the Go 8am: Commuting
  • Thankyou. Please contact us to arrange a discussion about opportunities or for more information