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Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
Marketing Through Library Instruction: Three Step Process
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Marketing Through Library Instruction: Three Step Process

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  • Kay - Senior College - Unique focus on criminal justice - Founded in 1964 - Almost 15,000 students - racially and ethnically diverse student population   - 12 full time library faculty, - 8 part-time library faculty - targeted library instruction class - english composition class; speech, research assignment and research methods courses - 11 teaching librarians - Library has their own digital classroom
  • Kay - Senior College - Unique focus on criminal justice - Founded in 1964 - Almost 15,000 students - racially and ethnically diverse student population   - 12 full time library faculty, - 8 part-time library faculty - targeted library instruction class - english composition class; speech, research assignment and research methods courses - 11 teaching librarians - Library has their own digital classroom
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  • Kay Market yourself first Subtly embed items you want to market into the library instruction class Market selectively, according to your audience Try not to sound like a car salesperson
  • Kay - what? Us! LIbrarians! Information experts - how? humor, dialogue not monologue, storytelling
  • Kay - what? the physical library - how? tour, scavenger hunt What to market in a Library instruction class? Textbooks Laptops Chat Reference Text Reference
  • Kay - what? the collection, books, magazines, etc. - how? tied to assignment, realia, scavenger hunt
  • Kay - what? info lit concepts - how? humor and storytelling and real-life examples -MartinLutherKing.org, Bonsaikitty, DHMO.org
  • Kay - what? scanners - how? save money and trees
  • Kay - what? laptops - how? student experience, frustrations
  • Kay - what? the mobile library - how? convenience, catchy slogans or phrases, demo
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  • Transcript

    • 1. Marketing Through Library Instruction : A 3 Step ProcessMark Aaron Polger, Assistant ProfessorInstruction / Reference LibrarianCollege of Staten Island Library, City University of New YorkKaren Okamoto, Assistant ProfessorInterlibrary Loan, Reference, and Instruction LibrarianJohn Jay College of Criminal Justice, City University of NewYork
    • 2. Agenda Introduction Marketing in a nutshell Marketing versus Public Relations, Promotion, Outreach Our University’s profile Embedding marketing into library instruction Before the class During the class After the class Conclusion
    • 3. Expectations?What would you like to learn from this session?
    • 4. What words come to mind when you hear theterm "marketing"?
    • 5. Do you use the term "marketing" interchangeablywith promotion, outreach, and public relations?
    • 6. Marketing...in a nutshellInvolves bridging customers needs and wants withyour organizations products and services.Involves :• Market research: getting to know your users• Promoting: raising the profile of a product or service through a variety of strategies• Follow-up: Asking your users if they were satisfied with the product or service
    • 7. Promotion, Outreach, and Public Relations may overlap withMarketing....but there are differences.Promotion is part of marketing. Promotion relates to raisingthe profile of a product or service.Outreach is a way of making connections to an underservedpopulation.Public Relations involves communicating a favourable image ofan organization to stakeholders to win approval oracceptance.
    • 8. From ZAG: The #1 Discipline of High-Performance Brands, by Marty Neumeier.
    • 9. Our University•CUNY has 23 campuses across New York City•approximately 500, 000 students•founded in 1847•largest urban public university in the United States•includes senior colleges and community colleges in all 5 boroughs inmany disciplines:• law• medicine• education• social sciences and humanities• pure and applied sciences• health sciences
    • 10. College of Staten Island• Senior College• Commuter Campus• 14,000 students• Largest CUNY Campus (over 200 acres)• 14 full time library faculty, 14 part-time library faculty• Offers approximately 300 Library instruction workshops per year• 10 teaching librarians• Library has their own digital classroom
    • 11. Step 1: Before the Class •Negotiate with Teaching faculty •Keep communication loop open •Tailor class to student learning needs •Attend academic departmental meetings and introduce yourself
    • 12. Step 1: Before the Class•Get copy of their assignment•Tailor handouts to their assignment•Create colored handouts (morememorable)
    • 13. Step 2: During the classWhat to market?- Determine before the class (Step 1)- Based on user needs- Be selectiveHow to market?- Depends on the user group- Time and available resources
    • 14. Step 2: During the classWhat? How?
    • 15. Do you give tours?
    • 16. Step 2: During the classWhat? How?
    • 17. Step 2: During the class What? How?Books image by Kittisak
    • 18. Step 2: During the classWhat? How?Money image by jannoon028, tree by akeeris
    • 19. Do you have a laptop lending program?
    • 20. Step 2: During the classWhat? How? Student image by winnond
    • 21. Have you developed a mobile library site?
    • 22. Step 2: During the class What? How?Images by Ambro and chawalitpix
    • 23. Step 3: After the class• Follow-up and ask for feedback• Hand out business cards• Market your consultation service, if you have one
    • 24. Step 3: After the class• Ask to add yourself on Blackboard• Don’t be pushy, but extend yourself• Ask to be added on course syllabi for future classes
    • 25. Tips and Tricks• Make yourself available via email, phone, and in person• Offer a consultation service to students and faculty• Make the Library instruction requesting system user-friendly and seamless• Keep faculty in the loop. Keep communication lines open
    • 26. Conclusion• Marketing is about understanding your users• Market selectively• Dont sound like a pushy salesperson• Make an impression• Be creative• Try new things• Ongoing process
    • 27. Thank you for your participation and attention!Mark Aaron Polger Karen OkamotoInstruction / Reference Librarian Interlibrary Loans, Reference, andCollege of Staten Island  Instruction LibrarianCity University of New York John Jay College of Criminal Justice,Phone: 718 982 4065 City University of New YorkMarkAaron.Polger@csi.cuny.edu  Phone: 646 557 4777 KOkamoto@jjay.cuny.edu 

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