Information Takeout & Delivery and the iTrain: Different Outreach Methods to Garner More Users


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  • My name is Abdul and I work with HRRH hospital as a HSL . With the progression of information take out and delivery model presented by Mark we introduce a new model of information service delivery called itrain. When we hear itrain the first thing may come to our head may be a transportation tool like train. But library changed a lot and we might start thinking teaching and training now. Lots of teaching demands and it became part of library service. So this itrain means I train you. or the training is coming to you. The main objective of my presentation today is to share the experience and lessons we learned from it. This presentation will cover What is itrain, why itrain, Its uses and benefits , implementation and lessons learned. This session will not cover its effectiveness, outcome measures that may need further measures and evaluations. EBM/PCC and its growing awareness and health care professionals increasing need/drive for information search and retrieval emphasis library ‘s role of enhancing information flow in the hospital Teaching information literacy and enhancing information searching and retrieving capability is also one of the objective of the HRRH We can see more about the equipment in the coming section.
  • Staff used to say they are not allowed to leave their work place that often if they want to come to library and look up something. When we go to the working station (nursing ) they are shared computer they are always in use and indemand All teaching and training as well as information finding tools are handy and ready to use reduce time staff will be required to be away from units for educational opportunities be fast and efficient in  delivery of 20-30 minute sessions Take library out of the traditional walls, raise library visibility, promote library resources and services, Support hospital education and patient care mission
  • It is fast and efficient in  delivery of 20-30 minute sessions iTrain can be taken anywhere at any time, Flexible schedule, location, quick, one-o-one, short, ensure a quick turn around for mutually convenient times that will address departmental requests promptly in order to meet needs as they arise practical and experiential sessions geared towards improving skills and knowledge for patient care, staff performance and outcomes be or unit reach an increased number of HRRH staff in a shorter period of time Staff can borrow for their teaching and learning purposes
  • Hospital environment , mobile cart is not a new, less technology compare to smart phone ipod, big screen size, Signing in to use the iTrain computers using Citrix   Point Sec is the encryption software that keeps the laptop data secure.     Second level login to get into windows and loaded programs   For Network: Then enter your personal user name and password . You will then be on the network Course lesson plan, book mark, itrain promotional materials, course evaluation forms
  • Health Sciences Library, Corporate Education Department, Health Resource Centre,Other stakeholders (IT, IPC) Library, HRC and Education and Quality Management in one umbrella Nandita S. Mani, Sladen Library, Henrey Ford Hospital, Detroit, July 2008 Journal Medical library Association Library on the go project with funding from NLM Regular team meeting Team meeting, Project plan, Computers purchased, Carts completed, Evaluation tool completed Lesson Plans completed Marketing tools available Presentation to Leadership Team Official launch $3000 Budget. Computer cost 1600 dollars each and marketing material around 1200 dollars. During launch we took the itrain around the hospital
  • 20 to 30 minutes course (uptodate, OVID Medline, ebsco CINAHL fulltext, Drug databases, LIME, hand hygein etc) Finding Resources for Teaching Patients and Families • Finding Patient Education Resources in Other Languages • Using Language Line and Communication Devices Infection prevention and control course, Pandemic Preparedness Educatio Department, Learning Managemetn sessions This course created to make general HRRH user acquainted with HRRH’s Learning Management system (Lime) and teach user how to search, register for and add to/remove from outlook various courses available
  • Library Manager gave presentation at Manager-Director meeting one week before the actual launch. We took our monthly new staff orientation day Sent hospital wide e-mail Business Cards Posters Humber Monthly Screensaver LiME MARKETING OBJECTIVE:   Our goal is to deliver up to 30 minute educational sessions in unit areas tailored to unit specific needs. iTrain strives to improve skills with minimal time commitment by taking education to staff.   We aspire to carry a reputation within HRRH as being progressive with our education delivery model, while actively pursuing the needs of the organization.   We can achieve this by ensuring education is accessible to all staff while reducing time away from the unit. Education will be tailored to meet the individual needs of the staff while ensuring high quality, short interactive sessions are delivered on the units. To accomplish our goal HRC/HSL and Education Services are working collectively to create a successful tool that will be well received by the organization.   SCHEDULING: iTrain is in the start-up stage having just recently acquired the tool and finalized the name. To date, the cart logistics have been addressed (attendance, scheduling, evaluation etc.), lesson plans are being created, and the marketing plan is in progress.   Project Milestones: Marketing tools (business cards, posters) finalized and available for distribution Communication (Humber Monthly, website, screensaver) written and available for use Official launch details   SHORT TERM MARKETING TACTICS: Business cards for distribution to all staff prior to launch Posters for HRC/HSL/Ed Services Screensaver Humber Monthly article – Kearie Daniels   LONG TERM MARKETING STRATEGIES: Bookmark for distribution HSL/HRC Website presence       COSTS Free service for all staff Bookmarks - 4,000 x $0.26 = $1,023.42 Business cards - $ 100.00 x 500 Posters - $85 per hour   PROMOTION/PROMOTION : Business card or bookmark style for distribution with paystub Posters for HRC/HSL/Ed Services doors Bookmarks in HRC HRRH Screensaver real estate rotating with LiME Website presence Article for Humber Monthly – Kearie Daniels Directors Meeting April 31/09 Launch – Unit and Hospital presence     I presented to 20+ managers of mainly clinical plus some support areas yesterday. The response was very, very positive. They are really appreciating our efforts to deliver education to the dep’t or their area without them having to leave the areas. They loved the business card. SO, I think we’ve laid the groundwork for this to be a great success. It’s up to us to have fantastic 30 min sessions that make them go “wow”, and pass it on to other staff and leaders. Continuously assessing what the leaders want and changing up our offerings will probably be key. Anna. Kelly Kienens mentioned about you discussing using iTrain when a customer service for people with disabilities is needed “just in time”. Great idea. This is kind of like the 30-Minute Consult for education.  
  • Rounds in all departments (Introduction to nursing stations) Distribution of promotional material Cookies for those who listened Booking through shared calendar Request via phone, e-mail, Two point of care questions, EMG showing patients nearest community centres and walking clinics Patient safety training, hand hygiene training
  • Though we have 58 usage. The feedback are very few around 18 response we got. As this questionnaire are directly distributed and collected the validity of the answers may not represent the true intention of the respondent.  I am not sure about the validity of the result. Still we consider some points that this service is effective. Further rigorous evaluation may require to confirm this claim.                                                          
  • It is hard to predict this time. Outcome evaluation is not done. It is convenient, flexible, save time, No need to book meeting room or smart board room or location, Flexibility, ready for training tool, Point of care information delivery, Library promotion, visibility, some thing new we are doing. Computer lending service. It is going to stay within our library service for next few years. One unintentional finding is that this tools is consider as an extra computer that staff can take any where within or out side the library.
  • Information Takeout & Delivery and the iTrain: Different Outreach Methods to Garner More Users

    1. 1. Information Takeout & Delivery and the iTrain: Different Outreach Methods to Garner More Users Mark Aaron Polger, City University of New York Abdul Pullattayil, Humber River Regional Hospital February 25, 2010 2010 Ontario Library Association Superconference
    2. 2. <ul><li>Founded in 1997, after the merger of 3 hospitals (Northwestern General, York-Finch, and Humber Memorial) </li></ul><ul><li>Partial teaching hospital with 625 beds and 500 physicians </li></ul><ul><li>3 sites with 2 Health Sciences Libraries, and 3 Consumer Health Libraries </li></ul><ul><li>1 manager, 1 professional librarian, and 3 library technicians </li></ul>
    3. 3. Why is it important? <ul><li>We want to promote our services </li></ul><ul><li>We want to garner more users </li></ul><ul><li>We want to provide the highest quality information to support patient care </li></ul><ul><li>We want to raise the profile of the library </li></ul>
    4. 4. What is “Information Takeout and Delivery”? <ul><li>Marketing and outreach strategy aimed to generate more library users </li></ul><ul><li>A different model of delivering library services to users in their work spaces (offices, clinical floors) </li></ul><ul><li>Pro-active way to raise the library profile </li></ul><ul><li>Makes library staff more visible </li></ul><ul><li>Pro-active model of delivering services </li></ul>
    5. 5. Library Instruction <ul><li>As part of “Information Takeout & Delivery”, the model of delivery for library instruction changed </li></ul><ul><ul><li>Pre-scheduled classes on the Corporate Education Calendar. </li></ul></ul><ul><ul><li>Changed to flexible “on call” one-on-one library instruction classes in their work spaces </li></ul></ul><ul><li>This positive change increased the number of classes and the number of participants </li></ul><ul><li>Challenges for library staff; customization of each class </li></ul>
    6. 6. New Leader Orientation <ul><li>Health Sciences Librarian met with new leaders (managers, directors, clinical practice leaders) and discussed their information needs how the library can support them. </li></ul>
    7. 7. Survey <ul><li>Short anonymous questionnaire was given in April 2009 to “active library users” </li></ul><ul><li>Active library users – identified users who access the library once per month or more </li></ul><ul><li>Asked 75 “active users”, garnered 50 responses </li></ul><ul><li>Asked how “Information Takeout and Delivery service” impacted their work </li></ul>
    8. 8. Survey Results
    9. 9. Survey Results
    10. 10. Survey Results
    11. 11. Survey Results
    12. 12. Survey Results
    13. 13. Usage Statistics % of users, by communication method Number of Information Requests, by fiscal year Fiscal Year Total Number of Information Requests April 1, 2005- March 31, 2006 1034 April 1, 2006- March 31, 2007 1605 April 1, 2007- March 31, 2008 2035 Fiscal Year Email Phone In person Other April 1, 2005- March 31, 2006 30% 22% 44% 4% April 1, 2006- March 31, 2007 32% 22% 40% 4% April 1, 2007- March 31, 2008 82% 7% 10% 1%
    14. 14. Number of participants and classes in Library Instruction ILL Lending and Borrowing- by fiscal year Fiscal Year ILL Lending ILL Borrowing April 1, 2005- March 31, 2006 695 632 April 1, 2006- March 31, 2007 823 641 April 1, 2007- March 31, 2008 806 932 Fiscal Year Number of Participants Number of Classes April 1, 2005- March 31, 2006 31 11 classes April 1, 2006- March 31, 2007 100 34 classes April 1, 2007- March 31, 2008 147 50 classes
    15. 15. Number of Mediated Literature Searches % of Library Users, by fiscal year Apr 1, 2005- March 31, 2006 Apr. 1, 2006- March 31, 2007 Apr 1, 2007- March 31,2008 Nurse 13.2% 17% 7% Nurse Educator 10.5% 7% 6% Physician 43% 42% 49% Administrative 11.7% 9% 9% Allied Health 16% 21% 18% Other 5.6% 4% 11% Fiscal Year Number of Mediated Literature Searches April 1, 2005- March 31, 2006 309 April 1, 2006- March 31, 2007 215 April 1, 2007- March 31, 2008 250
    16. 16. Organizational Impact <ul><li>Library staff provided more pro-active library services </li></ul><ul><li>Impact: more dynamic, more visible, more appreciated, and higher usage. </li></ul>
    17. 17. What is the ? <ul><li>Model of information service delivery and education tool </li></ul><ul><li>A mobile cart equipped with a laptop and wireless internet connection </li></ul>
    18. 18. Why the ? <ul><li>Reduce staff time to be away from their units </li></ul><ul><li>Nursing workstations are shared and busy </li></ul><ul><li>Supports flexible learning styles </li></ul><ul><li>Expands library services to clinical units </li></ul><ul><li>iTrain can be used for patient education at their bedside. </li></ul>
    19. 19. Benefits <ul><ul><li>Convenient, Fast and cost effective </li></ul></ul><ul><ul><li>Delivering information at point of care </li></ul></ul><ul><ul><li>Promote library resources and services </li></ul></ul><ul><ul><li>Lending Service </li></ul></ul><ul><ul><li>Marketing tool </li></ul></ul>
    20. 20. Equipment <ul><li>2 mobile units </li></ul><ul><li>Laptop computer and software </li></ul><ul><li>Wireless network </li></ul><ul><li>Basket to carry instructional materials </li></ul>
    21. 21. Implementation <ul><li>Team Effort </li></ul><ul><li>Literature review </li></ul><ul><li>Needs assessment </li></ul><ul><li>Project plan </li></ul><ul><li>Timelines </li></ul><ul><li>Budget </li></ul><ul><li>Launch </li></ul>
    22. 22. Teaching & Assessment <ul><li>List of courses offered </li></ul><ul><li>Lesson plans </li></ul><ul><li>Feedback and Course evaluation forms </li></ul><ul><ul><li>Survey monkey printed forms </li></ul></ul><ul><li>Other materials </li></ul><ul><ul><li>Bookmarks </li></ul></ul><ul><ul><li>Promotional materials </li></ul></ul>
    23. 23. Marketing & Communications <ul><li>Manager-Director meeting </li></ul><ul><li>New staff orientation </li></ul><ul><li>Mass Emails </li></ul><ul><li>Humber Monthly </li></ul><ul><li>Promotional Poster, bookmarks, and business cards </li></ul><ul><li>Screen savers on workstations </li></ul><ul><li>Corporate Education Calendar </li></ul><ul><li>iTrain itself </li></ul>
    24. 24. Launch and Usage <ul><li>Launched June 2009 </li></ul>Group Session HSL 20 EDU 8 HRC 5 Infection Prevention and Control 10 General Staff Use 15
    25. 25. Feedback and Evaluation <ul><li>Was iTrain effective ? </li></ul><ul><ul><li>40 % Strongly Agree </li></ul></ul><ul><ul><li>60 % Agree </li></ul></ul><ul><ul><li>Neutral </li></ul></ul><ul><ul><li>Disagree </li></ul></ul><ul><ul><li>Strongly disagree </li></ul></ul><ul><li>I would take another iTrain session </li></ul><ul><ul><li>70 %Strongly Agree </li></ul></ul><ul><ul><li>30 % Agree </li></ul></ul><ul><ul><li>Neutral </li></ul></ul><ul><ul><li>Disagree </li></ul></ul>
    26. 26. Shared Booking System
    27. 27. Lessons Learned <ul><li>iTrain is a sustainable model and is well received by its users </li></ul><ul><li>This service model helps raise the library’s profile </li></ul><ul><li>This service helps market library services and resources </li></ul><ul><li>Flexible learning and tailored instruction hospital-wide </li></ul>
    28. 28. Conclusions <ul><li>Libraries should always be experimenting with developing new service models </li></ul><ul><li>Hospital libraries should support flexible learning within the greater organization </li></ul><ul><li>Hospital libraries should collaborate with other units within the hospital to raise its profile </li></ul>