I am a translator I turn complicated business subjects into clear and interesting messages. Most of my career has been as a consultant for big service firms. Design firms 1987 - 1994 Communication Manager Accenture 1994 - 1997 Design Director Andersen 1997 - 2001 Senior Consultant Mercer, MMC 2001 - 2006 Executive Learning Communication Visual Translations 2007 - Founder, Consultant
The Science Visuals speed learning
Visual tools reduce time to achieve results Without Visual Tools Decisions Reached Meetings Concluded Movement to Desired Action Time Spent 12% Faster 31% Faster 43% Faster 3M/Wharton School Study, 1981 3M/University of Minnesota Study, 1986 Getting it faster.
Visual tools increase understanding 89% Better Mayer, 2001, Multimedia principle. Words alone Words + pictures Adding pictures increased knowledge transfer by 89%.
We make sense of our world Visually
Vision is the only truly universal language Showing how pictures are to be constructed from the recorded signals. The pulsar shows the location of the solar system with respect to 14 pulsars, whose precise periods are given.
Blink and thin-slicing
Chinese knock-offs and thin-slicing
John Ridley Stroop and the Neurophysiology Rear Front Anterior Cingulate Corpus Callosum
Stroop attention fatigue test RED ORANGE GREEN BROWN PINK GREEN BLUE YELLOW RED YELLOW BLUE GREEN ORANGE BLUE GREEN YELLOW BLUE BLUE YELLOW BLUE PINK GREY GREY GREEN RED
Stroop part two RED ORANGE GREEN BROWN PINK GREEN BLUE YELLOW RED YELLOW BLUE GREEN ORANGE BLUE GREEN YELLOW BLUE BLUE YELLOW BLUE PINK GREY GREY GREEN RED
Stroop part three
Visuals can conflict with words
Selective attention test http://youtu.be/IGQmdoK_ZfY
Change Blindness http://youtu.be/FWSxSQsspiQ
Change blindness in print
What makes visuals good? A few thoughts
Good information design Interest Function Form Integrity Success useless trash boring ugly David McCandless, Information is Beautiful
Napoleon’s 1812 march to Moscow 1869 Charles Minard
How are visuals used? Consulting applications
Types of visual maps
Process map: from point A to B
Environment or network models
Before - after
Seeing is believing Before and after samples
Before: Business model, rural energy unit
After: Rural energy unit
Before: Activ Financial needed a benefits story
After: Primary benefits clarified in three steps
Being vague, or using jargon Center of Excellence Hub of Magnificence Apex of Awesomeness Vortex of Splendor Best Practice Implies a lot of value-added thought leadership, right? Empower Formerly ‘to delegate’ Results-driven Opposite of “for the sheer hell of it”?
The Resources Ideas, Links, misc.
Resources for inspiration On the web: The invisible guerilla http://www.theinvisiblegorilla.com/videos.html GOOD transparency archives http://www.flickr.com/photos/goodmagazine/sets/72157618896371005/ Information is beautiful http://www.informationisbeautiful.net/ Cognitive Media & The RSA http://www.youtube.com/watch?v=zDZFcDGpL4U&feature=player_embedded
Resources for inspiration In print: Visual Display of Quantitive Information Edward Tufte Blink Malcolm Gladwell Made to Stick Chip Heath & Dan Heath Why Business People Speak like Idiots Fugere, Hardaway, Warshawsky
Thanks for your attention! Mark 503.708.3410 [email_address]