Vt Overview Iab Cpres 92011
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Vt Overview Iab Cpres 92011

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Presentation given to Portland IABC chapter 11/17/11.

Presentation given to Portland IABC chapter 11/17/11.

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  • The Voyager program sent a gold plated copper disk into deep space with visual descriptions of how to play the record and where it originated. The spacecraft will not make a close approach to another planetary system for at least 40,000 years.
  • We make snap decisions about objects, people and our environment. These decisions can be right or horribly wrong. What is thin-slicing? In his book Blink: The Power of Thinking Without Thinking (2005), Malcolm Gladwell articulates the concept of thin- slicing, which he describes as “a critical part of rapid cognition” that “refers to the ability of our unconscious to find patterns in situations and behavior based on very narrow slices of experience”—so-called snap decisions. Although snap decisions may appear to be made instantaneously, researchers believe that they are based on an unconscious ability to perceive patterns and behavior based on past experiences and act on those perceptions long before our conscious state is aware of the pattern. Unconscious rapid cognition plays a role in subsequent thought process and behavior. It is the concept of rapid cognition and its influence on thought process and behavior that this author believes may play a useful role in the development and execution of a trial theme.
  • Blue black red green?   The Neurophysiology John Ridley Stroop first reported this effect in his Ph.D. thesis published in 1935. Current research on the Stroop effect emphasizes the interference that automatic processing of words has on the more mentally "effortful" task of just naming the colors. The task of making an appropriate response -- when given two conflicting signals -- has tentatively been located in a part of the brain called the anterior cingulate . This is a region that lies between the right and left halves of the frontal portion of the brain. It is involved in a wide range of thought processes and emotional responses. Although the functions of the anterior cingulate are very complex, broadly speaking it acts as a conduit between lower, somewhat more impulse-driven brain regions and higher, somewhat more thought-driven behaviors. The Stroop effect's sensitivity to changes in brain function may be related to its association with the anterior cingulate . The Stroop Test provides insight into cognitive effects that are experienced as a result of attentional fatigue. For a discussion of the capacity to direct attention and its fatigue see Kaplan, S. (1995). The restorative benefits of nature: Toward an integrative framework. Journal of Environmental Psychology , 15, 169-182  and  Kaplan, S. (2001). Meditation, restoration and the management of mental fatigue. Environment and Behavior , 33, 480-506.
  • In this experiment you are required to say the color of the word, not what the word says. For example, for the word, RED , you should say "Blue." As soon as the words appear on your screen, read the list as fast as you can. When you have finished, click on the "Finish" button. The time it took you to read all of the words will be shown. If you want to try the same set of words, click on the "reload" button of your browser. If you want to continue with the experiment, click on "Continue Experiment."
  • Christopher Chabris and Daniel Simons http://www.theinvisiblegorilla.com/videos.html Daniel Simons is the head of Visual Cognition Lab at the University of Illinois.
  • Christopher Chabris and Daniel Simons http://www.theinvisiblegorilla.com/videos.html
  • Probably the best statistical graphic ever drawn, this map by Charles Joseph Minard portrays the losses suffered by Napoleon's army in the Russian campaign of 1812. Beginning at the Polish-Russian border, the thick band shows the size of the army at each position. The path of Napoleon's retreat from Moscow in the bitterly cold winter is depicted by the dark lower band, which is tied to temperature and time scales.
  • The Voyager program sent a gold plated copper disk into deep space with visual descriptions of how to play the record and where it originated. The spacecraft will not make a close approach to another planetary system for at least 40,000 years.
  • Products: Automotive, Industrial, Infrastructure & Travel 11/18/11 Copyright © 2009 Accenture All Rights Reserved.
  • Gerd Arntz, commissioned by Otto Neurath, developed the Isotype visual dictionary, consisting of over 4000 symbols. The idea was that images can bridge differences of language, are easy to grasp and, when done well, also nice to look at. The legibility of Isotype is determined by the simplicity of its symbols. These should be instantly recognizable,without any distracting detail. What counts is the general idea – for common use the precise details are of less importance. Or in Neurath’swords: ‘It is better to remember simplified images, than to forget exact figures.
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  • The color drops out to the bottom view. Don’t do this

Vt Overview Iab Cpres 92011 Vt Overview Iab Cpres 92011 Presentation Transcript

  • Use the powers I’m about to impart for good, never evil Mark Allen 503.708.3410 [email_address]
  • What’s on the agenda? A bit about the science of visual thinking A few exercises to prove da power Examples of business use cases Mistakes to avoid Resources you can explore Question and answer
  • background Mark Allen
  • I am a translator I turn complicated business subjects into clear and interesting messages. Most of my career has been as a consultant for big service firms. Design firms 1987 - 1994 Communication Manager Accenture 1994 - 1997 Design Director Andersen 1997 - 2001 Senior Consultant Mercer, MMC 2001 - 2006 Executive Learning Communication Visual Translations 2007 - Founder, Consultant
  • The Science Visuals speed learning
  • Visual tools reduce time to achieve results Without Visual Tools Decisions Reached Meetings Concluded Movement to Desired Action Time Spent 12% Faster 31% Faster 43% Faster 3M/Wharton School Study, 1981 3M/University of Minnesota Study, 1986 Getting it faster.
  • Visual tools increase understanding 89% Better Mayer, 2001, Multimedia principle. Words alone Words + pictures Adding pictures increased knowledge transfer by 89%.
  • We make sense of our world Visually
  • Vision is the only truly universal language Showing how pictures are to be constructed from the recorded signals. The pulsar shows the location of the solar system with respect to 14 pulsars, whose precise periods are given.
  • Blink and thin-slicing
  • Chinese knock-offs and thin-slicing
  • John Ridley Stroop and the Neurophysiology Rear Front Anterior Cingulate Corpus Callosum
  • Stroop attention fatigue test RED ORANGE GREEN BROWN PINK GREEN BLUE YELLOW RED YELLOW BLUE GREEN ORANGE BLUE GREEN YELLOW BLUE BLUE YELLOW BLUE PINK GREY GREY GREEN RED
  • Stroop part two RED ORANGE GREEN BROWN PINK GREEN BLUE YELLOW RED YELLOW BLUE GREEN ORANGE BLUE GREEN YELLOW BLUE BLUE YELLOW BLUE PINK GREY GREY GREEN RED
  • Stroop part three
  • Visuals can conflict with words
  • Selective attention test http://youtu.be/IGQmdoK_ZfY
  • Change Blindness http://youtu.be/FWSxSQsspiQ
  • Change blindness in print
  • What makes visuals good? A few thoughts
  • Good information design Interest Function Form Integrity Success useless trash boring ugly David McCandless, Information is Beautiful
  • Napoleon’s 1812 march to Moscow 1869 Charles Minard
  • How are visuals used? Consulting applications
  • Types of visual maps
  • Process map: from point A to B
  • Lifecycle model
  • Environment or network models
  • Before - after
  • Seeing is believing Before and after samples
  • Before: Business model, rural energy unit
  • After: Rural energy unit
  • Before: Activ Financial needed a benefits story
  • After: Primary benefits clarified in three steps
  • Before: Sales tax solution
  • After: Sales tax solution
  • Before: Instructions for opening a project
  • After: Instructions for opening a project
  • Before: Model for organizational change
  • After: All the elements are clearly defined
  • Before: Product matrix
  • After: Corrected for accuracy and legibility
  • Alternative: Product matrix
  • Emphasis can be placed on different areas
  • Clarify corporate email messages
  • Before: ITIL Product release processes
  • After: ITIL release process
  • Intelligent Network Data Enterprise. What?
  • Copyright © 2011 Accenture All Rights Reserved. Data loads are starting to increase today, and are expected to soar tomorrow. Just observing the data will become impossible.
  • Copyright © 2011 Accenture All Rights Reserved. Tomorrow, data loads will increase greatly. Making sense of it will become impossible. Utilities need something new.
  • Copyright © 2011 Accenture All Rights Reserved. INDE integrates, manages, analyzes, and visualizes data for intelligent decision making. Intelligent Networks Massive data Enterprise systems Analytics driven utility
  • Copyright © 2011 Accenture All Rights Reserved.
  • Isotype: Gerd Arntz, 1930s
  • Before: Strategic dashboard
  •  
  • EMPLOYEE INITIATIVES
    • Articulate A Clear Technology Roadmap
    PROFIT MARGIN ASSETS EFF’CY TIMELINE BUDGET QUALITY EQUITY COSTS
  • EMPLOYEE INITIATIVES
    • Articulate A Clear Technology Roadmap
    • Collaborate and communicate
    PROFIT MARGIN ASSETS EFF’CY TIMELINE BUDGET QUALITY EQUITY COSTS
  • EMPLOYEE INITIATIVES
    • Articulate A Clear Technology Roadmap
    • Collaborate and communicate
    • Train employees on chosen technology
    PROFIT MARGIN ASSETS EFF’CY TIMELINE BUDGET QUALITY EQUITY COSTS
  •  
  •  
  • IS LINKAGE INITIATIVES
    • Modernize the network
    PROFIT MARGIN ASSETS EFF’CY TIMELINE BUDGET QUALITY EQUITY COSTS
  • What powers our profitability?
  • Who am I? Simplifying stories
  • Who am I?
  • Who am I?
  • Who am I?
  • Who am I?
  • Who am I?
  • Taming Mistakes A few things to avoid
  • Presentation overload
  • Laboring under the curse of knowledge
  • Using color and shape randomly
  • Being vague, or using jargon Center of Excellence Hub of Magnificence Apex of Awesomeness Vortex of Splendor Best Practice Implies a lot of value-added thought leadership, right? Empower Formerly ‘to delegate’ Results-driven Opposite of “for the sheer hell of it”?
  • The Resources Ideas, Links, misc.
  • Resources for inspiration On the web: The invisible guerilla http://www.theinvisiblegorilla.com/videos.html GOOD transparency archives http://www.flickr.com/photos/goodmagazine/sets/72157618896371005/ Information is beautiful http://www.informationisbeautiful.net/ Cognitive Media & The RSA http://www.youtube.com/watch?v=zDZFcDGpL4U&feature=player_embedded
  • Resources for inspiration In print: Visual Display of Quantitive Information Edward Tufte Blink Malcolm Gladwell Made to Stick Chip Heath & Dan Heath Why Business People Speak like Idiots Fugere, Hardaway, Warshawsky
  • Thanks for your attention! Mark 503.708.3410 [email_address]