THE POWER OF IM POSSIBLE by Mark Raison

The impossible exists to be challenged !

THE POWER OF IM POSSIBLE How can we make an impossible idea possible?

THE POWER OF IM POSSIBLE 2 types of situations A Z

THE POWER OF IM POSSIBLE HYPERCREATIVITY the art of dealing with impossible ideas

THE POWER OF IM POSSIBLE What impossible idea … … are you working on for the moment? … will be on your agenda for 2010? … is “ the ” impossible idea of your life?

THE POWER OF IM POSSIBLE HYPERCREATIVITY IN THE CREATIVE PROCESS 1. Ask HyperQuestions

THE POWER OF IM POSSIBLE HYPERCREATIVITY IN THE CREATIVE PROCESS Ask HyperQuestions Use Radical Techniques

HYPERCREATIVITY IN THE CREATIVE PROCESS

Ask HyperQuestions

Use Radical Techniques

THE POWER OF IM POSSIBLE THINK WRONG !

THE POWER OF IM POSSIBLE HYPERCREATIVITY IN THE CREATIVE PROCESS Ask HyperQuestion Use Radical Techniques 3. Be an HyperConverger !

HYPERCREATIVITY IN THE CREATIVE PROCESS

Ask HyperQuestion

Use Radical Techniques 3. Be an HyperConverger !

BLOCKS TO GREAT CONVERGENCE Pre-convergence state Need for a solution Sense of urgency Experience and expertise Consensus 99%

THE POWER OF IM POSSIBLE The major b lock to HyperConvergence? 99%

THE POWER OF IM POSSIBLE ‘ OBVIOUSITY’ The natural tendency to choose, to develop and to transform the most obvious, comfortable and easy ideas into what we believe are ‘creative solutions’,

THE POWER OF IM POSSIBLE Confortable Provocative Achievable Unachievable Present Future

THE POWER OF IM POSSIBLE Attitudes Rules & Secrets to “Make it Happen !”

Classical Convergence Based on rationality Feasibility is key Money counts ‘ Make it now’ is the driver Action is the next step QUICK CONVERGENCE ¿

Classical Convergence HyperConvergence Based on rationality Based on emotions Feasibility is key Beauty is key Money counts Excitement counts ‘ Make it now’ is the drive ‘Make it unique’ is the d. Action is the next step Dream it is the next step QUICK CONVERGENCE DEEP CONVERGENCE

The 3 E s of HyperConvergence Emotion Esthetic Excitement THE POWER OF IM POSSIBLE

RULES FOR CONVERGENCE ? THE POWER OF IM POSSIBLE

THE 3 GOLDEN RULES OF HYPER CONVERGENCE Rule #1 Quantity breeds quality Rule #2 Living with the dragons THE POWER OF IM POSSIBLE

LIVING WITH DRAGONS CREATIVE TENSION

LIVING WITH DRAGONS

THE 3 GOLDEN RULES OF HYPER CONVERGENCE Rule #1 Go for quantity! Rule #2 Live with the dragons ! Rule#3 Look for the CreaShock! THE POWER OF IM POSSIBLE

THE POWER OF IM POSSIBLE The Key Success Factor of Hyper Convergence is your ideas portfolio: Quantity Diversity Colours

BLUE IDEAS SIMPLE & EASY!

GREEN IDEAS IMPROVEMENT

RED IDEAS RADICAL CHANGES !

YELLOW IDEAS IMPOSSIBLE DREAMS!

THE POWER OF IM POSSIBLE A Yellow Idea is a provocative, unachievable and future oriented idea

« It’s the future only if it’s impossible » Ross Lovegrove

THE POWER OF IM POSSIBLE What do we need to live with yellow ideas?

THE POWER OF IM POSSIBLE Living with yellow ideas Look actively for exciting yellow ideas Live with your yellow ideas A concrete action every day Assign resources to your yellow ideas  time  money  people  technologies

Living with yellow ideas

Look actively for exciting yellow ideas

Live with your yellow ideas

A concrete action every day

Assign resources to your yellow ideas

 time

 money

 people

 technologies

THE POWER OF IM POSSIBLE Living with yellow ideas Look actively for exciting yellow ideas Live passionately with your yellow ideas A concrete action every day Assign resources to your yellow ideas Make it happen !

Living with yellow ideas

Look actively for exciting yellow ideas

Live passionately with your yellow ideas

A concrete action every day

Assign resources to your yellow ideas

Make it happen !

THE POWER OF IM POSSIBLE Living with yellow ideas Look actively for exciting yellow ideas Live passionately with your yellow ideas A concrete action every day Allow resources to your yellow ideas Make it happen ! energy enthusiasm expertise

Living with yellow ideas

Look actively for exciting yellow ideas

Live passionately with your yellow ideas

A concrete action every day

Allow resources to your yellow ideas

Make it happen !

energy

enthusiasm

expertise

THE POWER OF IM POSSIBLE Be HYPERCREATIVE in the creative process ! Manage your rich IDEA-PORTFOLIO ! Live intensively with your IMPOSSIBLE ideas!

Do you want to get Mark’s presentation « THE POWER OF IMPOSSIBLE » ? Send Mark an e-mail at mark@yellowideas.com! www.yellowideas.com www.markraison.com