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A Very Social Media Metropolis

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Title: A Very Social Media Metropolis …

Title: A Very Social Media Metropolis

A feedback loop of innovation within social processes and online tools has introduced a new reality, one where complex tasks such as writing an encyclopedia or planning the knowledge city of tomorrow are increasingly being crowd-sourced through social media. By leveraging the 'wisdom of the crowd' online communities are collaboratively crafting the future of our cities.

However, whilst the tools and case studies exist, there is to date, no developed body of knowledge on how to purposefully engineer such collaborative online communities. What are the right processes? What online tools best support these processes? If we build the tools, how do we ensure people will come? If they do come, how do we ensure they’ll do what we want them to?

This session will showcase the development process for the participatory design behind successful Gov 2.0 initiatives such as the City of Melbourne’s Future Melbourne (the world’s first collaborative city plan), Parks Victoria's wePlan online consultation platform, EPA Victoria's organisational Web 2.0 Framework, and Southern California's bicycle and pedestrian planning wiki.

Key learnings from these projects will be covered with a focus on the ethical and practical needs for approaches to collaborative design. Specifically, the need for collaborative participation on the part of agency staff and stakeholders in the design Gov 2.0 projects.

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  • 1. A Very Social Media Metropolis Dr. Mark Elliott - @markelliott Knowledge Cities World Summit,Melbourne,Nov2010
  • 2. Social media strategy Community building Collabforge Collaboration services
  • 3. Our approach...
  • 4. People Process Tools
  • 5. Tools are only the tip of the iceberg...
  • 6. Knowledge Mass Collaboration +
  • 7. User-generated content A two-way conversation Social Media An ongoing relationship
  • 8. ...that anyone can edit
  • 9. The city plan ..that anyone can edit
  • 10. World’s 1st collaborative city plan City planners collaborating with the public Crowd-sourced solutions to urban issues Add, edit, delete content 24/7
  • 11. 17
  • 12. The following points represent the final conclusions reached regarding the implementation of the Future Melbourne wiki. Was the City of Melbourne successful in the implementation of a wiki platform for public consultation? Yes, in the opinion of the reviewers it was.That is not to say it was without challenges.These challenges centred primarily on the collaborative process (as opposed to the technology), indicating a need for further development of support processes, as well as collaborative capacity building within the organisation.The recommendations of greatest importance in this regard are: • City of Melbourne Guide to Collaborative Consultation • An Organisation-wide Mandate for Collaboration • Explore Opportunities for Further Implementation of Collaborative Online Consultation Are wikis a viable platform for public consultation that should be further explored? Yes, in the opinion of the reviewers they are.The great majority of those interviewed (internal and public participants) agree on this point, while the local and international interest and participation confirm many benefits.The recommendations of greatest importance in this regard are: • Explore Opportunities for Further Implementation of Collaborative Online Consultation • Explore the Opportunities for Development of a City of Melbourne Community Engagement Platform • MaintainVisibility of & Promote the Future Melbourne Experience Summary of Recommendations The following is a summary of recommendations so far referred to within this post-implementation review.They have been ordered by their perceived importance for: a) The ongoing success of the City of Melbourne's online public consultation. b) The internal integration of collaborative technologies. However, as the recommendations have been developed in order to support and synergise with one another (especially across the internal/external boundaries) the ordering should not be taken as a final guideline as to what should or should not be adopted. 1. City of Melbourne Guide To Collaborative Consultation (Internal & External Recommendation) Such a guide should provide an organisation-wide approach and understanding of online consultation, helping to unify its conceptualisation, approach, process, practices and evaluation.The guide should aim to integrate key learnings from the Future Melbourne initiative and draw on the experience and knowledge of those who were involved.This guide would provide the opportunity to determine ahead of time many of the challenges that are faced during initiatives such as Future Melbourne, as well as managing and informing the expectations and understandings of those considering participation (i.e. public participants as well as external stakeholders). 2. An Organisation-wide Mandate for Collaboration (Internal Recommendation) Develop a mandate and associated action plan that outlines the collaborative values, skills and outcomes desired by the City of Melbourne, independent of process, technology or work area.Work towards the implementation of such a plan across the organisation, customised for the specific needs, orientations, and outcomes of individual departments and initiatives. 3. Innovative & Integrated ICT Change Management (Internal Recommendation) Develop and implement an innovative change management program that supports the ongoing and sustainable adoption and integration of new technologies and process 4. Explore Opportunities for Further Implementation of Collaborative Online Consultation (External Recommendation) Explore and implement future initiatives that employ collaborative ICT (increasingly called 'web 2.0' or 'social media') as a means to engage the local and global public, as well as sourcing ideas and information from the global 'problem and solution' domain. Collaborative ICT and social media-oriented channels can also be employed to engage the 4. Conclusion Post-implementation Review
  • 13. Collaborative knowledge network =
  • 14. Challenging the tyranny of distance Collaboratively drafting the future of Victoria’s parks Modular approach preserves online community
  • 15. DPC/100605 Authorised by the Victorian Government, Melbourne If you would like to receive this publication in an accessible format, such as large print or audio, please telephone 9651 5814 (TTY), 9651 5135 or email actionplan@dpc.vic.gov.au. This document is also available in an accessible format on the Internet at www.dpc.vic.gov.au. ISBN 978-1-921697-92-0 People planning parks
  • 16. Evolution of Mass Collaboration
  • 17. Stigmergy
  • 18. Stigmergy Digital
  • 19. Coordination Cooperation Collaboration
  • 20. Coordination Cooperation Collaboration Process Output ? ? ? ? ? ?
  • 21. Whyare we here?
  • 22. Why are we here?
  • 23. Why are wehere?
  • 24. Purpose Place People
  • 25. Patterns = Coordination
  • 26. Space = Coordination
  • 27. Example Coordination
  • 28. Coordination Arrangement in place Patterns Cooperation Collaboration Process Output
  • 29. = Cooperation
  • 30. Coordination Arrangement in place Patterns Cooperation Compliance to process Collaboration Process Output
  • 31. Example Cooperation
  • 32. Example Cooperation
  • 33. Example Cooperation
  • 34. Coordination Arrangement in place Patterns Cooperation Compliance to process Aggregate Value Collaboration Process Output
  • 35. Co-creation Collaboration
  • 36. ...the same pool of content Add Edit Delete
  • 37. ...the same pool of content Add Edit Delete
  • 38. ...the same pool of content Add Edit Delete
  • 39. ...the same pool of content Add Edit Delete
  • 40. Coordination Arrangement in place Patterns Cooperation Compliance to process Aggregate Value Collaboration Add, edit, delete Knowledge & Innovation Process Output
  • 41. “The robustness of any collaborative outcome is proportional to the level of tension that the collaborative process can bear”
  • 42. Coordination Arrangement in place Patterns Cooperation Compliance to process Aggregate Value Collaboration Add, edit, delete Knowledge & Innovation Process Output Negotiation
  • 43. Shatter the glass ceiling of face to face collaboration
  • 44. Global challenges
  • 45. A global network of knowledge hubs
  • 46. Unique Moment
  • 47. "Logic will get you from A to B. Imagination will take you everywhere” Albert Einstein
  • 48. Finish!
  • 49. Collabforge 239 Rathdowne St, Carlton + 61 (0) 3 9663 7310 www.collabforge.com contact@collabforge.com

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