Planning Content
for Multiple Media
and Multiple
apme newstrain

the
planning
process

the
planning
process
1. Understand the
characteristics
(form) that will best
tell the story

the
planning
process
1. Understand the
characteristics
(form) that will best
tell the story
2. Break down the
story:
what are the
different parts?

the
planning
process
1. Understand the
characteristics
(form) that will best
tell the story
2. Break down the
story:
what are the
different parts?
3. Which
characteristic (form)
would best tell each
part of the story?
- Is there ROI?

story forms

story forms
PRIMARY
Text
Audio
Photos
Video
Graphics

story forms
PRIMARY ALTERNATIVE
Text Lists
Audio Q&A
Photos Charticle
Video Annotated
Photos
Graphics
Maps

Break
Down
the
Story

Return on investment?

Return on investment?
1.Does it have an audience?

Return on investment?
1.Does it have an audience?
Who is it?

Return on investment?

Return on investment?
2.and we have the resources? (Skills, technology
Do
time)

Return on investment?
2.and we have the resources? (Skills, technology
Do
time)
Specifically, who and how?

Return on investment?

Return on investment?
3.a Will it service and/or have a long shelf life?
public
generate traffic/readership and/or provide

Return on investment?
3.a Will it service and/or have a long shelf life?
public
generate traffic/readership and/or provide
If there are no ‘yes’ answers here, do not move
forward

Group Exercise

Group Exercise
Break down the story

Group Exercise
Break down the story
Determine best form

Group Exercise
Break down the story
Determine best form
Test for ROI

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mark@journalism20.com