0
Journalism 2.0
                    Mark Briggs | The News Tribune




Eye on the Future                                    1
Future Set

       ✦   It’s a mobile, global world

                    ✦   Think globally; report, produce and edit local...
Why is Digital Exploding?

        ✦   Global interconnectedness
        ✦   Global communication, conversation
        ✦ ...
Global Interconnectedness

      ✦   Information/Data Everywhere
      ✦   Automation of Data Feeds
      ✦   Multiple Dis...
Global
                                 QuickTimeᆰ and a
                               H.264 decompressor
               ...
Participatory Media                                          1
                                                           ...
Core resources

        If the Internet teaches us anything, it is that great
        value comes from leaving core resour...
Social Capital
  ✦   “The advantage created by a person’s location
      in a structure of relationships”
  ✦   Becoming t...
Beyond Storytelling
                      Explain                       Experience

          Inform                 Engag...
Did you know ...




                   10
RSS
                   Really Simple Syndication

                   Merchants of information

                   Data obe...
Journalism 2.0   12
Any questions?




                 13
Multimedia   Video

                  Audio

                  Photography

                  Graphics

                  ...
Multimedia
                 Does it have an audience? Who is it?

                 Do we have the resources? Specifically ...
Text journalism
                 Breaking news | News updates

                 Blogging | Reverse publishing

           ...
Breaking news
                 Simple declarative sentences - with style

                 Stop and send

                ...
Blogging
                 Reverse publish blog posts in print
                 (with comments)

                 Include p...
Liveblogging
                 Use at events readers already know about
                 but can’t get to

                ...
Headlines
                 Search engine optimization (SEO)

                 Two audiences: readers and robots

         ...
www.journalism20.com




                       21
Upcoming SlideShare
Loading in...5
×

Journalism 2.0

1,565

Published on

These are slides from a presentation by Mark Briggs at an regional conference for the Society of Professional Journalists in Pittsburgh (March 15, 2008).

Published in: Business, News & Politics
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,565
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
85
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Transcript of "Journalism 2.0"

  1. 1. Journalism 2.0 Mark Briggs | The News Tribune Eye on the Future 1
  2. 2. Future Set ✦ It’s a mobile, global world ✦ Think globally; report, produce and edit locally ✦ Glimpse emerging interactive/digital trends ✦ Journalism | community | news | information Eye on the Future 2
  3. 3. Why is Digital Exploding? ✦ Global interconnectedness ✦ Global communication, conversation ✦ Participatory and user generated media ✦ Creating an ongoing conversation around a brand, an idea, a shared experience -- social capital ✦ Mobile reach and experience Enhancing product-based interaction — tablets, kiosk Journalism 2.0 ✦ 3
  4. 4. Global Interconnectedness ✦ Information/Data Everywhere ✦ Automation of Data Feeds ✦ Multiple Display Points ✦ Multiple Audience/Brand Interaction Points Journalism 2.0 4
  5. 5. Global QuickTimeᆰ and a H.264 decompressor are needed to see this picture. Communication Communication ✦ Global Companies QuickTimeᆰ and a H.264 decompressor are needed to see this picture. ✦ Global Audiences ✦ Speed of Diffusion ✦ Local Understanding Journalism 2.0 5
  6. 6. Participatory Media 1 10 ✦ Media is Everywhere ✦ 1-10-100 Rule* 100 ✦ 1 Creator ✦ 10 Synthesizers ✦ 100 Consumers ✦ Fluid changes in media participation from Creator to Synthesizer to Consumer * via Bradley Horowitz, Yahoo Journalism 2.0 6
  7. 7. Core resources If the Internet teaches us anything, it is that great value comes from leaving core resources in a commons, where they're free for people to build upon as they see fit. - Lawrence Lessig Journalism 2.0 7
  8. 8. Social Capital ✦ “The advantage created by a person’s location in a structure of relationships” ✦ Becoming the “trusted center” and/or becoming allied to the “trusted center” through digital communication ✦ Leveraging networks to build the brand ✦ Trust guides - the importance of transparency Eye on the Future 8
  9. 9. Beyond Storytelling Explain Experience Inform Engage Episodic Encyclopedic Text Sound / image Read it Play it Column Creative design Journalism 2.0 9
  10. 10. Did you know ... 10
  11. 11. RSS Really Simple Syndication Merchants of information Data obese vs. information starved Journalism 2.0 11
  12. 12. Journalism 2.0 12
  13. 13. Any questions? 13
  14. 14. Multimedia Video Audio Photography Graphics Text Journalism 2.0 14
  15. 15. Multimedia Does it have an audience? Who is it? Do we have the resources? Specifically who and how will it get done? Will it provide a service to the reader and/or have a long shelf life? Journalism 2.0 15
  16. 16. Text journalism Breaking news | News updates Blogging | Reverse publishing Liveblogging Journalism 2.0 16
  17. 17. Breaking news Simple declarative sentences - with style Stop and send Tell readers what you don’t know Tell readers there will be more Journalism 2.0 17
  18. 18. Blogging Reverse publish blog posts in print (with comments) Include photos, screenshots or other art Get creative and have fun Journalism 2.0 18
  19. 19. Liveblogging Use at events readers already know about but can’t get to Create and update a single post Include photos Run comments in next day’s print coverage Journalism 2.0 19
  20. 20. Headlines Search engine optimization (SEO) Two audiences: readers and robots Web headlines have no friends What keywords would you use? Be conversational, engaging Journalism 2.0 20
  21. 21. www.journalism20.com 21
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×