Journalism 2.0
Mark Briggs | The News Tribune
Eye on the Future 1

Future Set
✦ It’s a mobile, global world
✦ Think globally; report, produce and edit locally
✦ Glimpse emerging interactive/digital trends
✦ Journalism | community | news | information
Eye on the Future 2

Why is Digital Exploding?
✦ Global interconnectedness
✦ Global communication, conversation
✦ Participatory and user generated media
✦ Creating an ongoing conversation around a brand, an idea, a
shared experience -- social capital
✦ Mobile reach and experience
Enhancing product-based interaction — tablets, kiosk
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✦ 3

Global Interconnectedness
✦ Information/Data Everywhere
✦ Automation of Data Feeds
✦ Multiple Display Points
✦ Multiple Audience/Brand Interaction Points
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Global
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Communication
Communication
✦ Global Companies
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are needed to see this picture. ✦ Global Audiences
✦ Speed of Diffusion
✦ Local Understanding
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Participatory Media 1
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✦ Media is Everywhere
✦ 1-10-100 Rule*
100
✦ 1 Creator
✦ 10 Synthesizers
✦ 100 Consumers
✦ Fluid changes in media
participation from Creator to
Synthesizer to Consumer
* via Bradley Horowitz, Yahoo
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Core resources
If the Internet teaches us anything, it is that great
value comes from leaving core resources in a
commons, where they're free for people to build upon
as they see fit.
- Lawrence Lessig
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Social Capital
✦ “The advantage created by a person’s location
in a structure of relationships”
✦ Becoming the “trusted center” and/or
becoming allied to the “trusted center” through
digital communication
✦ Leveraging networks to build the brand
✦ Trust guides - the importance of transparency
Eye on the Future 8

Beyond Storytelling
Explain Experience
Inform Engage
Episodic Encyclopedic
Text Sound / image
Read it Play it
Column Creative design
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Did you know ...
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RSS
Really Simple Syndication
Merchants of information
Data obese vs.
information starved
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Any questions?
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Multimedia Video
Audio
Photography
Graphics
Text
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Multimedia
Does it have an audience? Who is it?
Do we have the resources? Specifically who and
how will it get done?
Will it provide a service to the reader and/or
have a long shelf life?
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Text journalism
Breaking news | News updates
Blogging | Reverse publishing
Liveblogging
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Breaking news
Simple declarative sentences - with style
Stop and send
Tell readers what you don’t know
Tell readers there will be more
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Blogging
Reverse publish blog posts in print
(with comments)
Include photos, screenshots or other art
Get creative and have fun
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Liveblogging
Use at events readers already know about
but can’t get to
Create and update a single post
Include photos
Run comments in next day’s print coverage
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Headlines
Search engine optimization (SEO)
Two audiences: readers and robots
Web headlines have no friends
What keywords would you use?
Be conversational, engaging
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