Future comm2012

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  • 1. Just. Getting. Started. Global communication: Opportunities, Challenges and Journalism Mark Briggs c 2012Friday, December 14, 12
  • 2. Day OneFriday, December 14, 12
  • 3. Friday, December 14, 12
  • 4. 2017?Friday, December 14, 12
  • 5. 2017? How do you prepare students for jobs that do not exist today?Friday, December 14, 12
  • 6. A Mobile / Social WorldFriday, December 14, 12
  • 7. Social media is the new “killer app”Friday, December 14, 12
  • 8. Social media in ChinaFriday, December 14, 12
  • 9. Social media in China • 66% of social network users in China follow business brands on a social media site (vs. 53% in the U.S.)Friday, December 14, 12
  • 10. Social media in China • 66% of social network users in China follow business brands on a social media site (vs. 53% in the U.S.) • 54% of Internet users in China who would buy a product because a friend “Likes” or follows it on a social network.Friday, December 14, 12
  • 11. Social media in China • 66% of social network users in China follow business brands on a social media site (vs. 53% in the U.S.) • 54% of Internet users in China who would buy a product because a friend “Likes” or follows it on a social network. Source: eMarketer, inSites ConsultingFriday, December 14, 12
  • 12. • China: 24% smartphones / 270 million users • USA: 48% smartphones / 172 million usersFriday, December 14, 12
  • 13. Friday, December 14, 12
  • 14. Mobile apps in the U.S. • US consumers spend an average 127 minutes on mobile apps per day. • That’s up 35% from 94 minutes spent per day in December 2011. Source: eMarketer, FlurryFriday, December 14, 12
  • 15. What does this mean for journalism?Friday, December 14, 12
  • 16. What does this mean for journalism? OpportunityFriday, December 14, 12
  • 17. Friday, December 14, 12
  • 18. Friday, December 14, 12
  • 19. The future is assured “The FUTURE OF JOURNALISM is assured, I think. Journalism — facts and narration — predates newspapers and will outlast newspapers. The future of the printed word — that is, newspapers as we know them today — seems less certain. - David Leonhardt, NY TimesFriday, December 14, 12
  • 20. Post-Industrial JournalismFriday, December 14, 12
  • 21. Post-Industrial Journalism • Journalism matters.Friday, December 14, 12
  • 22. Post-Industrial Journalism • Journalism matters. • Good journalism has always been subsidized.Friday, December 14, 12
  • 23. Post-Industrial Journalism • Journalism matters. • Good journalism has always been subsidized. • The internet wrecks advertising subsidy.Friday, December 14, 12
  • 24. Post-Industrial Journalism • Journalism matters. • Good journalism has always been subsidized. • The internet wrecks advertising subsidy. • Restructuring is, therefore, a forced move.Friday, December 14, 12
  • 25. Post-Industrial Journalism • Journalism matters. • Good journalism has always been subsidized. • The internet wrecks advertising subsidy. • Restructuring is, therefore, a forced move. • There are many opportunities for doing good work in new ways.Friday, December 14, 12
  • 26. Post-Industrial Journalism • Journalism matters. • Good journalism has always been subsidized. • The internet wrecks advertising subsidy. • Restructuring is, therefore, a forced move. • There are many opportunities for doing good work in new ways. Source: “Post-Industrial Journalism: Adapting to the Present.”Friday, December 14, 12
  • 27. New Faces of JournalismFriday, December 14, 12
  • 28. New Faces of Journalism @ChrisDaniels5 Multi-platform reporterFriday, December 14, 12
  • 29. New Faces of Journalism @EvonneBenedict @ChrisDaniels5 Social media Multi-platform manager reporterFriday, December 14, 12
  • 30. Demise of The Daily • 100,000 paying subscribers. • Highest grossing app in 13 countries.Friday, December 14, 12
  • 31. Demise of The Daily I L A F • 100,000 paying subscribers. • Highest grossing app in 13 countries.Friday, December 14, 12
  • 32. Journalism educators MUST:Friday, December 14, 12
  • 33. Journalism educators MUST: • Embrace new technology.Friday, December 14, 12
  • 34. Journalism educators MUST: • Embrace new technology. • Help students explore and experiment.Friday, December 14, 12
  • 35. Journalism educators MUST: • Embrace new technology. • Help students explore and experiment. • Use new communication tools and methods for better journalism.Friday, December 14, 12
  • 36. Journalism educators MUST: • Embrace new technology. • Help students explore and experiment. • Use new communication tools and methods for better journalism. • Challenge students to help create the future.Friday, December 14, 12
  • 37. Journalism educators MUST: • Embrace new technology. • Help students explore and experiment. • Use new communication tools and methods for better journalism. • Challenge students to help create the future.Friday, December 14, 12
  • 38. Questions? Twitter: @markbriggs Email: mark@journalism20.com Website: www.journalism20.comFriday, December 14, 12