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Future comm2012
Future comm2012
Future comm2012
Future comm2012
Future comm2012
Future comm2012
Future comm2012
Future comm2012
Future comm2012
Future comm2012
Future comm2012
Future comm2012
Future comm2012
Future comm2012
Future comm2012
Future comm2012
Future comm2012
Future comm2012
Future comm2012
Future comm2012
Future comm2012
Future comm2012
Future comm2012
Future comm2012
Future comm2012
Future comm2012
Future comm2012
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Future comm2012
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Future comm2012

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  • 1. Just. Getting. Started. Global communication: Opportunities, Challenges and Journalism Mark Briggs c 2012Friday, December 14, 12
  • 2. Day OneFriday, December 14, 12
  • 3. Friday, December 14, 12
  • 4. 2017?Friday, December 14, 12
  • 5. 2017? How do you prepare students for jobs that do not exist today?Friday, December 14, 12
  • 6. A Mobile / Social WorldFriday, December 14, 12
  • 7. Social media is the new “killer app”Friday, December 14, 12
  • 8. Social media in ChinaFriday, December 14, 12
  • 9. Social media in China • 66% of social network users in China follow business brands on a social media site (vs. 53% in the U.S.)Friday, December 14, 12
  • 10. Social media in China • 66% of social network users in China follow business brands on a social media site (vs. 53% in the U.S.) • 54% of Internet users in China who would buy a product because a friend “Likes” or follows it on a social network.Friday, December 14, 12
  • 11. Social media in China • 66% of social network users in China follow business brands on a social media site (vs. 53% in the U.S.) • 54% of Internet users in China who would buy a product because a friend “Likes” or follows it on a social network. Source: eMarketer, inSites ConsultingFriday, December 14, 12
  • 12. • China: 24% smartphones / 270 million users • USA: 48% smartphones / 172 million usersFriday, December 14, 12
  • 13. Friday, December 14, 12
  • 14. Mobile apps in the U.S. • US consumers spend an average 127 minutes on mobile apps per day. • That’s up 35% from 94 minutes spent per day in December 2011. Source: eMarketer, FlurryFriday, December 14, 12
  • 15. What does this mean for journalism?Friday, December 14, 12
  • 16. What does this mean for journalism? OpportunityFriday, December 14, 12
  • 17. Friday, December 14, 12
  • 18. Friday, December 14, 12
  • 19. The future is assured “The FUTURE OF JOURNALISM is assured, I think. Journalism — facts and narration — predates newspapers and will outlast newspapers. The future of the printed word — that is, newspapers as we know them today — seems less certain. - David Leonhardt, NY TimesFriday, December 14, 12
  • 20. Post-Industrial JournalismFriday, December 14, 12
  • 21. Post-Industrial Journalism • Journalism matters.Friday, December 14, 12
  • 22. Post-Industrial Journalism • Journalism matters. • Good journalism has always been subsidized.Friday, December 14, 12
  • 23. Post-Industrial Journalism • Journalism matters. • Good journalism has always been subsidized. • The internet wrecks advertising subsidy.Friday, December 14, 12
  • 24. Post-Industrial Journalism • Journalism matters. • Good journalism has always been subsidized. • The internet wrecks advertising subsidy. • Restructuring is, therefore, a forced move.Friday, December 14, 12
  • 25. Post-Industrial Journalism • Journalism matters. • Good journalism has always been subsidized. • The internet wrecks advertising subsidy. • Restructuring is, therefore, a forced move. • There are many opportunities for doing good work in new ways.Friday, December 14, 12
  • 26. Post-Industrial Journalism • Journalism matters. • Good journalism has always been subsidized. • The internet wrecks advertising subsidy. • Restructuring is, therefore, a forced move. • There are many opportunities for doing good work in new ways. Source: “Post-Industrial Journalism: Adapting to the Present.”Friday, December 14, 12
  • 27. New Faces of JournalismFriday, December 14, 12
  • 28. New Faces of Journalism @ChrisDaniels5 Multi-platform reporterFriday, December 14, 12
  • 29. New Faces of Journalism @EvonneBenedict @ChrisDaniels5 Social media Multi-platform manager reporterFriday, December 14, 12
  • 30. Demise of The Daily • 100,000 paying subscribers. • Highest grossing app in 13 countries.Friday, December 14, 12
  • 31. Demise of The Daily I L A F • 100,000 paying subscribers. • Highest grossing app in 13 countries.Friday, December 14, 12
  • 32. Journalism educators MUST:Friday, December 14, 12
  • 33. Journalism educators MUST: • Embrace new technology.Friday, December 14, 12
  • 34. Journalism educators MUST: • Embrace new technology. • Help students explore and experiment.Friday, December 14, 12
  • 35. Journalism educators MUST: • Embrace new technology. • Help students explore and experiment. • Use new communication tools and methods for better journalism.Friday, December 14, 12
  • 36. Journalism educators MUST: • Embrace new technology. • Help students explore and experiment. • Use new communication tools and methods for better journalism. • Challenge students to help create the future.Friday, December 14, 12
  • 37. Journalism educators MUST: • Embrace new technology. • Help students explore and experiment. • Use new communication tools and methods for better journalism. • Challenge students to help create the future.Friday, December 14, 12
  • 38. Questions? Twitter: @markbriggs Email: mark@journalism20.com Website: www.journalism20.comFriday, December 14, 12

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