An Editor's Guide to the Digital Age

1,663 views
1,554 views

Published on

Presentation for Danish Media Festival, Odense, Denmark, Nov. 9, 2008.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,663
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
33
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

An Editor's Guide to the Digital Age

  1. 1. An Editor’s Guide in the Digital Age Mark Briggs | Journalism 2.0 Journalism 2.0 1
  2. 2. Journalism 2.0 2
  3. 3. New skills ➡ Blog ➡ Edit web pages ➡ Shoot photos ➡ Moderate web chat ➡ Edit photos ➡ Send out breaking news alerts ➡ Capture audio ➡ Post stories online Journalism 2.0 2
  4. 4. New skills ➡ Blog ➡ Edit web pages ➡ Shoot photos ➡ Moderate web chat ➡ Edit photos ➡ Send out breaking news alerts ➡ Capture audio ➡ Post stories online ➡ Edit audio ➡ Build photo galleries ➡ Shoot video ➡ Build audio slideshows ➡ Edit video ➡ Lay out web pages Journalism 2.0 2
  5. 5. New skills ➡ Blog ➡ Edit web pages ➡ Shoot photos ➡ Moderate web chat ➡ Edit photos ➡ Send out breaking news alerts ➡ Capture audio ➡ Post stories online ➡ Edit audio ➡ Build photo galleries ➡ Shoot video ➡ Build audio slideshows ➡ Edit video ➡ Lay out web pages ➡ Send out SMS news alerts ➡ Manage reader-submitted stories ➡ Choose lede story for web site ➡ Edit reader-submitted blog posts ➡ Help develop Google map ➡ Help develop user interface for ➡ Acquire, clean up database database ➡ Solicit reader photos, help upload Journalism 2.0 2
  6. 6. 3
  7. 7. Why? 3
  8. 8. Journalism 2.0 4
  9. 9. New Information Ecosystem Participatory and ✦ user generated media Journalism 2.0 4
  10. 10. New Information Ecosystem Participatory and ✦ user generated media Networked ✦ conversations produce a flood of new information Journalism 2.0 4
  11. 11. New Information Ecosystem Participatory and ✦ user generated media Networked ✦ conversations produce a flood of new information It’s a mobile, ✦ global world Journalism 2.0 4
  12. 12. Journalism 2.0 5
  13. 13. Join or ... ? Journalism 2.0 5
  14. 14. Global Interconnectedness Journalism 2.0 6
  15. 15. Global Interconnectedness Information/Data Everywhere ✦ Automation of Data Feeds ✦ Multiple Display Points ✦ Multiple Audience/Brand Interaction Points ✦ Journalism 2.0 6
  16. 16. Participatory Media Journalism 2.0 7
  17. 17. Participatory Media Media is Everywhere ✦ 1-10-100 Rule* ✦ 1 Creator ✦ 10 Synthesizers ✦ 100 Consumers ✦ Fluid changes in media ✦ participation from Creator to Synthesizer to Consumer * via Bradley Horowitz, Yahoo Journalism 2.0 7
  18. 18. Core resources Journalism 2.0 8
  19. 19. Core resources If the Internet teaches us anything, it is that great value comes from leaving core resources in a commons, where they're free for people to build upon as they see fit. - Lawrence Lessig Journalism 2.0 8
  20. 20. Eye on the Future 9
  21. 21. Social Capital “The advantage created by a person’s location ✦ in a structure of relationships” Becoming the “trusted center” and/or ✦ becoming allied to the “trusted center” through digital communication Leveraging networks to build the brand ✦ Trust guides - the importance of transparency ✦ Eye on the Future 9
  22. 22. Editor Journalism 2.0 10
  23. 23. Editor Journalism 2.0 10
  24. 24. Editor Navigator Reach beyond any single medium Beyond standard fare of staff, news services Facilitate an interactive information exchange Journalism 2.0 10
  25. 25. Questions in the era of overload Journalism 2.0 11
  26. 26. Questions in the era of overload - Matt Thompson Journalism 2.0 11
  27. 27. Questions in the era of overload - Matt Thompson 1. Are we making our community feel better- informed or merely distracted? Journalism 2.0 11
  28. 28. Questions in the era of overload - Matt Thompson 1. Are we making our community feel better- informed or merely distracted? 2. Will our coverage find its audience where and when they’re ready for it? Journalism 2.0 11
  29. 29. Questions in the era of overload - Matt Thompson 1. Are we making our community feel better- informed or merely distracted? 2. Will our coverage find its audience where and when they’re ready for it? 3. Are we synthesizing information, or merely aggregating it? Journalism 2.0 11
  30. 30. Questions in the era of overload - Matt Thompson 1. Are we making our community feel better- informed or merely distracted? 2. Will our coverage find its audience where and when they’re ready for it? 3. Are we synthesizing information, or merely aggregating it? Journalism 2.0 11
  31. 31. Supply and Demand Journalism 2.0 12
  32. 32. Supply and Demand News articles don’t cut it online. Newsrooms alone can’t produce enough information for the audience. - Rob Barrett, LATimes.com Journalism 2.0 12
  33. 33. Information overload Journalism 2.0 13
  34. 34. Information overload “There is no such thing as information overload, there is only filter failure.” - Clay Shirky Journalism 2.0 13
  35. 35. Journalism 2.0 14
  36. 36. User generated content Journalism 2.0 14
  37. 37. User generated content Journalism 2.0 14
  38. 38. User generated content Journalism 2.0 14
  39. 39. User generated content Journalism 2.0 14
  40. 40. Hyperlocal Journalism 2.0 15
  41. 41. Hyperlocal Journalism 2.0 15
  42. 42. Hyperlocal Journalism 2.0 15
  43. 43. New models Journalism 2.0 16
  44. 44. Link journalism New models Journalism 2.0 16
  45. 45. Link journalism Mash-ups New models Journalism 2.0 16
  46. 46. New models Journalism 2.0 16
  47. 47. The hunter-gatherer model of journalism is no longer sufficient. Citizens can do their own hunting and gathering on the Internet. What they need is somebody to add value to that information by processing it – digesting it, organizing it, making it usable. - Phil Meyer Author, The Vanishing Newspaper Journalism 2.0 17
  48. 48. Making Journalism Marketable Journalism 2.0 18
  49. 49. Making Marketable Journalism Journalism 2.0 18
  50. 50. Making Marketable Journalism 1. Make smart content choices based on markets Journalism 2.0 18
  51. 51. Making Marketable Journalism 1. Make smart content choices based on markets 2. Treat markets as conversations Journalism 2.0 18
  52. 52. Making Marketable Journalism 1. Make smart content choices based on markets 2. Treat markets as conversations 3. Publish, then filter Journalism 2.0 18
  53. 53. Making Marketable Journalism 1. Make smart content choices based on markets 2. Treat markets as conversations 3. Publish, then filter 4. Provide a layer of journalism on top Journalism 2.0 18
  54. 54. Making Marketable Journalism 1. Make smart content choices based on markets 2. Treat markets as conversations 3. Publish, then filter 4. Provide a layer of journalism on top 5. Add value Journalism 2.0 18
  55. 55. Journalism 2.0 19
  56. 56. Journalism 2.0 19
  57. 57. It’s about people. Not technology. Journalism 2.0 19
  58. 58. Journalism 2.0 20
  59. 59. Questions? Mark Briggs | journalism20.com/blog Slides available: www.slideshare.net/mark.briggs Journalism 2.0 20

×