0
MarkBriggs | Journalism2.0
Journalism 2.0                                1
A journalist’s guide...




   ... in the digital age.



                             MarkBriggs | Journalism2.0
Journali...
Journalism 2.0   2
New skills needed
    ➡ Blog            ➡ Edit web pages
    ➡ Shoot photos    ➡ Moderate web chat
    ➡ Edit photos     ➡...
New skills needed
    ➡ Blog            ➡ Edit web pages
    ➡ Shoot photos    ➡ Moderate web chat
    ➡ Edit photos     ➡...
New skills needed
    ➡ Blog                                 ➡ Edit web pages
    ➡ Shoot photos                         ➡...
3
Why?


       3
Journalism 2.0   4
New Information Ecosystem
                     Participatory and
                 ✦

                     user generated m...
New Information Ecosystem
                     Participatory and
                 ✦

                     user generated m...
New Information Ecosystem
                     Participatory and
                 ✦

                     user generated m...
Global Interconnectedness




Journalism 2.0                               5
Global Interconnectedness

         Information/Data Everywhere
     ✦



         Automation of Data Feeds
     ✦



    ...
Participatory Media




Journalism 2.0          6
Participatory Media
         Media is Everywhere
     ✦



         1-10-100 Rule*
     ✦



         1 Creator
     ✦



...
Core resources




Journalism 2.0                    7
Core resources

       If the Internet teaches us anything, it is that great
       value comes from leaving core resource...
Eye on the Future   8
Social Capital
      “The advantage created by a person’s location
  ✦


      in a structure of relationships”

      Bec...
Editor



Journalism 2.0   9
Editor



Journalism 2.0   9
Editor Navigator
                 Reach beyond any single medium
                 Beyond standard fare of staff, news serv...
Journalism 2.0   10
Questions in the era of overload
                                - Matt Thompson, newsless.org




Journalism 2.0         ...
Questions in the era of overload
                                       - Matt Thompson, newsless.org

       1. Are we ma...
Journalism 2.0   11
Supply and Demand

       News articles don’t cut it online. Newsrooms alone
       can’t produce enough information for t...
Information overload




Journalism 2.0                          12
Information overload


          “There is no such thing as information
          overload, only filter failure.”
         ...
Journalism 2.0   13
Welcome to the revolution
Journalism 2.0                               13
Journalism 2.0   14
Social media
Journalism 2.0              14
Social media
Journalism 2.0              14
Social media
Journalism 2.0              14
Social media
Journalism 2.0              14
Social media
Journalism 2.0              14
Journalism 2.0   15
“Through social media, journalists can be
         more open about their work, offering insights
         into the process...
Journalism 2.0   17
User generated content
Journalism 2.0                        17
User generated content
Journalism 2.0                        17
User generated content
Journalism 2.0                        17
User generated content
Journalism 2.0                        17
Hyperlocal
Journalism 2.0   18
Hyperlocal
Journalism 2.0   18
Hyperlocal
Journalism 2.0   18
New models
Journalism 2.0   19
Link journalism




   New models
Journalism 2.0        19
Link journalism




                      Mash-ups

   New models
Journalism 2.0                   19
New models
Journalism 2.0   19
Journalism 2.0   20
Journalism start-ups
Journalism 2.0            20
Journalism start-ups
Journalism 2.0            20
Journalism start-ups
Journalism 2.0            20
Making Journalism Marketable




Journalism 2.0                                  21
Making Marketable Journalism




Journalism 2.0                                  21
Making Marketable Journalism
         1. Make smart content choices based on markets




Journalism 2.0                   ...
Making Marketable Journalism
         1. Make smart content choices based on markets
             2. Treat markets as conv...
Making Marketable Journalism
         1. Make smart content choices based on markets
             2. Treat markets as conv...
Making Marketable Journalism
         1. Make smart content choices based on markets
             2. Treat markets as conv...
Making Marketable Journalism
         1. Make smart content choices based on markets
             2. Treat markets as conv...
Journalism 2.0   22
It’s about people. Not technology.
Journalism 2.0                               22
Journalism 2.0   23
Questions?

              Mark Briggs | journalism20.com/blog
        Slides available: www.slideshare.net/mark.briggs

Jo...
Upcoming SlideShare
Loading in...5
×

A Journalist's Guide to the Digital Age

1,535

Published on

Presentation at Knight Digital Media Center, University of California-Berkeley, March 24, 2009 and USC master's program, March 27, 2009.

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,535
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
52
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide






































































































































  • Transcript of "A Journalist's Guide to the Digital Age"

    1. 1. MarkBriggs | Journalism2.0 Journalism 2.0 1
    2. 2. A journalist’s guide... ... in the digital age. MarkBriggs | Journalism2.0 Journalism 2.0 1
    3. 3. Journalism 2.0 2
    4. 4. New skills needed ➡ Blog ➡ Edit web pages ➡ Shoot photos ➡ Moderate web chat ➡ Edit photos ➡ Send out breaking news alerts ➡ Capture audio ➡ Post stories online Journalism 2.0 2
    5. 5. New skills needed ➡ Blog ➡ Edit web pages ➡ Shoot photos ➡ Moderate web chat ➡ Edit photos ➡ Send out breaking news alerts ➡ Capture audio ➡ Post stories online ➡ Edit audio ➡ Build photo galleries ➡ Shoot video ➡ Build audio slideshows ➡ Edit video ➡ Lay out web pages Journalism 2.0 2
    6. 6. New skills needed ➡ Blog ➡ Edit web pages ➡ Shoot photos ➡ Moderate web chat ➡ Edit photos ➡ Send out breaking news alerts ➡ Capture audio ➡ Post stories online ➡ Edit audio ➡ Build photo galleries ➡ Shoot video ➡ Build audio slideshows ➡ Edit video ➡ Lay out web pages ➡ Send out SMS news alerts ➡ Manage reader-submitted stories ➡ Choose lede story for web site ➡ Edit reader-submitted blog posts ➡ Help develop Google map ➡ Help develop user interface for ➡ Acquire, clean up database database ➡ Solicit reader photos, help upload Journalism 2.0 2
    7. 7. 3
    8. 8. Why? 3
    9. 9. Journalism 2.0 4
    10. 10. New Information Ecosystem Participatory and ✦ user generated media Journalism 2.0 4
    11. 11. New Information Ecosystem Participatory and ✦ user generated media Networked ✦ conversations produce a flood of new information Journalism 2.0 4
    12. 12. New Information Ecosystem Participatory and ✦ user generated media Networked ✦ conversations produce a flood of new information It’s a mobile, ✦ global world Journalism 2.0 4
    13. 13. Global Interconnectedness Journalism 2.0 5
    14. 14. Global Interconnectedness Information/Data Everywhere ✦ Automation of Data Feeds ✦ Multiple Display Points ✦ Multiple Audience/Brand Interaction Points ✦ Journalism 2.0 5
    15. 15. Participatory Media Journalism 2.0 6
    16. 16. Participatory Media Media is Everywhere ✦ 1-10-100 Rule* ✦ 1 Creator ✦ 10 Synthesizers ✦ 100 Consumers ✦ Fluid changes in media ✦ participation from Creator to Synthesizer to Consumer * via Bradley Horowitz, Yahoo Journalism 2.0 6
    17. 17. Core resources Journalism 2.0 7
    18. 18. Core resources If the Internet teaches us anything, it is that great value comes from leaving core resources in a commons, where they're free for people to build upon as they see fit. - Lawrence Lessig Journalism 2.0 7
    19. 19. Eye on the Future 8
    20. 20. Social Capital “The advantage created by a person’s location ✦ in a structure of relationships” Becoming the “trusted center” and/or ✦ becoming allied to the “trusted center” through digital communication Leveraging networks to build the brand ✦ Trust guides - the importance of transparency ✦ Eye on the Future 8
    21. 21. Editor Journalism 2.0 9
    22. 22. Editor Journalism 2.0 9
    23. 23. Editor Navigator Reach beyond any single medium Beyond standard fare of staff, news services Facilitate an interactive information exchange Journalism 2.0 9
    24. 24. Journalism 2.0 10
    25. 25. Questions in the era of overload - Matt Thompson, newsless.org Journalism 2.0 10
    26. 26. Questions in the era of overload - Matt Thompson, newsless.org 1. Are we making our community feel better- informed or merely distracted? 2. Will our coverage find its audience where and when they’re ready for it? 3. Are we synthesizing information, or merely aggregating it? Journalism 2.0 10
    27. 27. Journalism 2.0 11
    28. 28. Supply and Demand News articles don’t cut it online. Newsrooms alone can’t produce enough information for the audience. - Rob Barrett, LATimes.com Journalism 2.0 11
    29. 29. Information overload Journalism 2.0 12
    30. 30. Information overload “There is no such thing as information overload, only filter failure.” - Clay Shirky Journalism 2.0 12
    31. 31. Journalism 2.0 13
    32. 32. Welcome to the revolution Journalism 2.0 13
    33. 33. Journalism 2.0 14
    34. 34. Social media Journalism 2.0 14
    35. 35. Social media Journalism 2.0 14
    36. 36. Social media Journalism 2.0 14
    37. 37. Social media Journalism 2.0 14
    38. 38. Social media Journalism 2.0 14
    39. 39. Journalism 2.0 15
    40. 40. “Through social media, journalists can be more open about their work, offering insights into the process of news, and connect with audiences in a way that simply wasn't possible a generation ago.” - Alfred Hermida University of British Columbia Journalism 2.0 16
    41. 41. Journalism 2.0 17
    42. 42. User generated content Journalism 2.0 17
    43. 43. User generated content Journalism 2.0 17
    44. 44. User generated content Journalism 2.0 17
    45. 45. User generated content Journalism 2.0 17
    46. 46. Hyperlocal Journalism 2.0 18
    47. 47. Hyperlocal Journalism 2.0 18
    48. 48. Hyperlocal Journalism 2.0 18
    49. 49. New models Journalism 2.0 19
    50. 50. Link journalism New models Journalism 2.0 19
    51. 51. Link journalism Mash-ups New models Journalism 2.0 19
    52. 52. New models Journalism 2.0 19
    53. 53. Journalism 2.0 20
    54. 54. Journalism start-ups Journalism 2.0 20
    55. 55. Journalism start-ups Journalism 2.0 20
    56. 56. Journalism start-ups Journalism 2.0 20
    57. 57. Making Journalism Marketable Journalism 2.0 21
    58. 58. Making Marketable Journalism Journalism 2.0 21
    59. 59. Making Marketable Journalism 1. Make smart content choices based on markets Journalism 2.0 21
    60. 60. Making Marketable Journalism 1. Make smart content choices based on markets 2. Treat markets as conversations Journalism 2.0 21
    61. 61. Making Marketable Journalism 1. Make smart content choices based on markets 2. Treat markets as conversations 3. Publish, then filter Journalism 2.0 21
    62. 62. Making Marketable Journalism 1. Make smart content choices based on markets 2. Treat markets as conversations 3. Publish, then filter 4. Provide a layer of journalism on top Journalism 2.0 21
    63. 63. Making Marketable Journalism 1. Make smart content choices based on markets 2. Treat markets as conversations 3. Publish, then filter 4. Provide a layer of journalism on top 5. Add value Journalism 2.0 21
    64. 64. Journalism 2.0 22
    65. 65. It’s about people. Not technology. Journalism 2.0 22
    66. 66. Journalism 2.0 23
    67. 67. Questions? Mark Briggs | journalism20.com/blog Slides available: www.slideshare.net/mark.briggs Journalism 2.0 23
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×