A Journalist's Guide to the Digital Age
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A Journalist's Guide to the Digital Age

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Presentation at Knight Digital Media Center, University of California-Berkeley, March 24, 2009 and USC master's program, March 27, 2009.

Presentation at Knight Digital Media Center, University of California-Berkeley, March 24, 2009 and USC master's program, March 27, 2009.

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A Journalist's Guide to the Digital Age A Journalist's Guide to the Digital Age Presentation Transcript

  • MarkBriggs | Journalism2.0 Journalism 2.0 1
  • A journalist’s guide... ... in the digital age. MarkBriggs | Journalism2.0 Journalism 2.0 1
  • Journalism 2.0 2
  • New skills needed ➡ Blog ➡ Edit web pages ➡ Shoot photos ➡ Moderate web chat ➡ Edit photos ➡ Send out breaking news alerts ➡ Capture audio ➡ Post stories online Journalism 2.0 2
  • New skills needed ➡ Blog ➡ Edit web pages ➡ Shoot photos ➡ Moderate web chat ➡ Edit photos ➡ Send out breaking news alerts ➡ Capture audio ➡ Post stories online ➡ Edit audio ➡ Build photo galleries ➡ Shoot video ➡ Build audio slideshows ➡ Edit video ➡ Lay out web pages Journalism 2.0 2
  • New skills needed ➡ Blog ➡ Edit web pages ➡ Shoot photos ➡ Moderate web chat ➡ Edit photos ➡ Send out breaking news alerts ➡ Capture audio ➡ Post stories online ➡ Edit audio ➡ Build photo galleries ➡ Shoot video ➡ Build audio slideshows ➡ Edit video ➡ Lay out web pages ➡ Send out SMS news alerts ➡ Manage reader-submitted stories ➡ Choose lede story for web site ➡ Edit reader-submitted blog posts ➡ Help develop Google map ➡ Help develop user interface for ➡ Acquire, clean up database database ➡ Solicit reader photos, help upload Journalism 2.0 2
  • 3
  • Why? 3
  • Journalism 2.0 4
  • New Information Ecosystem Participatory and ✦ user generated media Journalism 2.0 4
  • New Information Ecosystem Participatory and ✦ user generated media Networked ✦ conversations produce a flood of new information Journalism 2.0 4
  • New Information Ecosystem Participatory and ✦ user generated media Networked ✦ conversations produce a flood of new information It’s a mobile, ✦ global world Journalism 2.0 4
  • Global Interconnectedness Journalism 2.0 5
  • Global Interconnectedness Information/Data Everywhere ✦ Automation of Data Feeds ✦ Multiple Display Points ✦ Multiple Audience/Brand Interaction Points ✦ Journalism 2.0 5
  • Participatory Media Journalism 2.0 6
  • Participatory Media Media is Everywhere ✦ 1-10-100 Rule* ✦ 1 Creator ✦ 10 Synthesizers ✦ 100 Consumers ✦ Fluid changes in media ✦ participation from Creator to Synthesizer to Consumer * via Bradley Horowitz, Yahoo Journalism 2.0 6
  • Core resources Journalism 2.0 7
  • Core resources If the Internet teaches us anything, it is that great value comes from leaving core resources in a commons, where they're free for people to build upon as they see fit. - Lawrence Lessig Journalism 2.0 7
  • Eye on the Future 8
  • Social Capital “The advantage created by a person’s location ✦ in a structure of relationships” Becoming the “trusted center” and/or ✦ becoming allied to the “trusted center” through digital communication Leveraging networks to build the brand ✦ Trust guides - the importance of transparency ✦ Eye on the Future 8
  • Editor Journalism 2.0 9
  • Editor Journalism 2.0 9
  • Editor Navigator Reach beyond any single medium Beyond standard fare of staff, news services Facilitate an interactive information exchange Journalism 2.0 9
  • Journalism 2.0 10
  • Questions in the era of overload - Matt Thompson, newsless.org Journalism 2.0 10
  • Questions in the era of overload - Matt Thompson, newsless.org 1. Are we making our community feel better- informed or merely distracted? 2. Will our coverage find its audience where and when they’re ready for it? 3. Are we synthesizing information, or merely aggregating it? Journalism 2.0 10
  • Journalism 2.0 11
  • Supply and Demand News articles don’t cut it online. Newsrooms alone can’t produce enough information for the audience. - Rob Barrett, LATimes.com Journalism 2.0 11
  • Information overload Journalism 2.0 12
  • Information overload “There is no such thing as information overload, only filter failure.” - Clay Shirky Journalism 2.0 12
  • Journalism 2.0 13
  • Welcome to the revolution Journalism 2.0 13
  • Journalism 2.0 14
  • Social media Journalism 2.0 14
  • Social media Journalism 2.0 14
  • Social media Journalism 2.0 14
  • Social media Journalism 2.0 14
  • Social media Journalism 2.0 14
  • Journalism 2.0 15
  • “Through social media, journalists can be more open about their work, offering insights into the process of news, and connect with audiences in a way that simply wasn't possible a generation ago.” - Alfred Hermida University of British Columbia Journalism 2.0 16
  • Journalism 2.0 17
  • User generated content Journalism 2.0 17
  • User generated content Journalism 2.0 17
  • User generated content Journalism 2.0 17
  • User generated content Journalism 2.0 17
  • Hyperlocal Journalism 2.0 18
  • Hyperlocal Journalism 2.0 18
  • Hyperlocal Journalism 2.0 18
  • New models Journalism 2.0 19
  • Link journalism New models Journalism 2.0 19
  • Link journalism Mash-ups New models Journalism 2.0 19
  • New models Journalism 2.0 19
  • Journalism 2.0 20
  • Journalism start-ups Journalism 2.0 20
  • Journalism start-ups Journalism 2.0 20
  • Journalism start-ups Journalism 2.0 20
  • Making Journalism Marketable Journalism 2.0 21
  • Making Marketable Journalism Journalism 2.0 21
  • Making Marketable Journalism 1. Make smart content choices based on markets Journalism 2.0 21
  • Making Marketable Journalism 1. Make smart content choices based on markets 2. Treat markets as conversations Journalism 2.0 21
  • Making Marketable Journalism 1. Make smart content choices based on markets 2. Treat markets as conversations 3. Publish, then filter Journalism 2.0 21
  • Making Marketable Journalism 1. Make smart content choices based on markets 2. Treat markets as conversations 3. Publish, then filter 4. Provide a layer of journalism on top Journalism 2.0 21
  • Making Marketable Journalism 1. Make smart content choices based on markets 2. Treat markets as conversations 3. Publish, then filter 4. Provide a layer of journalism on top 5. Add value Journalism 2.0 21
  • Journalism 2.0 22
  • It’s about people. Not technology. Journalism 2.0 22
  • Journalism 2.0 23
  • Questions? Mark Briggs | journalism20.com/blog Slides available: www.slideshare.net/mark.briggs Journalism 2.0 23