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A Journalist's Guide to the Digital Age

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Presentation at Knight Digital Media Center, University of California-Berkeley, March 24, 2009 and USC master's program, March 27, 2009.

Presentation at Knight Digital Media Center, University of California-Berkeley, March 24, 2009 and USC master's program, March 27, 2009.


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  • Transcript

    • 1. MarkBriggs | Journalism2.0 Journalism 2.0 1
    • 2. A journalist’s guide... ... in the digital age. MarkBriggs | Journalism2.0 Journalism 2.0 1
    • 3. Journalism 2.0 2
    • 4. New skills needed ➡ Blog ➡ Edit web pages ➡ Shoot photos ➡ Moderate web chat ➡ Edit photos ➡ Send out breaking news alerts ➡ Capture audio ➡ Post stories online Journalism 2.0 2
    • 5. New skills needed ➡ Blog ➡ Edit web pages ➡ Shoot photos ➡ Moderate web chat ➡ Edit photos ➡ Send out breaking news alerts ➡ Capture audio ➡ Post stories online ➡ Edit audio ➡ Build photo galleries ➡ Shoot video ➡ Build audio slideshows ➡ Edit video ➡ Lay out web pages Journalism 2.0 2
    • 6. New skills needed ➡ Blog ➡ Edit web pages ➡ Shoot photos ➡ Moderate web chat ➡ Edit photos ➡ Send out breaking news alerts ➡ Capture audio ➡ Post stories online ➡ Edit audio ➡ Build photo galleries ➡ Shoot video ➡ Build audio slideshows ➡ Edit video ➡ Lay out web pages ➡ Send out SMS news alerts ➡ Manage reader-submitted stories ➡ Choose lede story for web site ➡ Edit reader-submitted blog posts ➡ Help develop Google map ➡ Help develop user interface for ➡ Acquire, clean up database database ➡ Solicit reader photos, help upload Journalism 2.0 2
    • 7. 3
    • 8. Why? 3
    • 9. Journalism 2.0 4
    • 10. New Information Ecosystem Participatory and ✦ user generated media Journalism 2.0 4
    • 11. New Information Ecosystem Participatory and ✦ user generated media Networked ✦ conversations produce a flood of new information Journalism 2.0 4
    • 12. New Information Ecosystem Participatory and ✦ user generated media Networked ✦ conversations produce a flood of new information It’s a mobile, ✦ global world Journalism 2.0 4
    • 13. Global Interconnectedness Journalism 2.0 5
    • 14. Global Interconnectedness Information/Data Everywhere ✦ Automation of Data Feeds ✦ Multiple Display Points ✦ Multiple Audience/Brand Interaction Points ✦ Journalism 2.0 5
    • 15. Participatory Media Journalism 2.0 6
    • 16. Participatory Media Media is Everywhere ✦ 1-10-100 Rule* ✦ 1 Creator ✦ 10 Synthesizers ✦ 100 Consumers ✦ Fluid changes in media ✦ participation from Creator to Synthesizer to Consumer * via Bradley Horowitz, Yahoo Journalism 2.0 6
    • 17. Core resources Journalism 2.0 7
    • 18. Core resources If the Internet teaches us anything, it is that great value comes from leaving core resources in a commons, where they're free for people to build upon as they see fit. - Lawrence Lessig Journalism 2.0 7
    • 19. Eye on the Future 8
    • 20. Social Capital “The advantage created by a person’s location ✦ in a structure of relationships” Becoming the “trusted center” and/or ✦ becoming allied to the “trusted center” through digital communication Leveraging networks to build the brand ✦ Trust guides - the importance of transparency ✦ Eye on the Future 8
    • 21. Editor Journalism 2.0 9
    • 22. Editor Journalism 2.0 9
    • 23. Editor Navigator Reach beyond any single medium Beyond standard fare of staff, news services Facilitate an interactive information exchange Journalism 2.0 9
    • 24. Journalism 2.0 10
    • 25. Questions in the era of overload - Matt Thompson, newsless.org Journalism 2.0 10
    • 26. Questions in the era of overload - Matt Thompson, newsless.org 1. Are we making our community feel better- informed or merely distracted? 2. Will our coverage find its audience where and when they’re ready for it? 3. Are we synthesizing information, or merely aggregating it? Journalism 2.0 10
    • 27. Journalism 2.0 11
    • 28. Supply and Demand News articles don’t cut it online. Newsrooms alone can’t produce enough information for the audience. - Rob Barrett, LATimes.com Journalism 2.0 11
    • 29. Information overload Journalism 2.0 12
    • 30. Information overload “There is no such thing as information overload, only filter failure.” - Clay Shirky Journalism 2.0 12
    • 31. Journalism 2.0 13
    • 32. Welcome to the revolution Journalism 2.0 13
    • 33. Journalism 2.0 14
    • 34. Social media Journalism 2.0 14
    • 35. Social media Journalism 2.0 14
    • 36. Social media Journalism 2.0 14
    • 37. Social media Journalism 2.0 14
    • 38. Social media Journalism 2.0 14
    • 39. Journalism 2.0 15
    • 40. “Through social media, journalists can be more open about their work, offering insights into the process of news, and connect with audiences in a way that simply wasn't possible a generation ago.” - Alfred Hermida University of British Columbia Journalism 2.0 16
    • 41. Journalism 2.0 17
    • 42. User generated content Journalism 2.0 17
    • 43. User generated content Journalism 2.0 17
    • 44. User generated content Journalism 2.0 17
    • 45. User generated content Journalism 2.0 17
    • 46. Hyperlocal Journalism 2.0 18
    • 47. Hyperlocal Journalism 2.0 18
    • 48. Hyperlocal Journalism 2.0 18
    • 49. New models Journalism 2.0 19
    • 50. Link journalism New models Journalism 2.0 19
    • 51. Link journalism Mash-ups New models Journalism 2.0 19
    • 52. New models Journalism 2.0 19
    • 53. Journalism 2.0 20
    • 54. Journalism start-ups Journalism 2.0 20
    • 55. Journalism start-ups Journalism 2.0 20
    • 56. Journalism start-ups Journalism 2.0 20
    • 57. Making Journalism Marketable Journalism 2.0 21
    • 58. Making Marketable Journalism Journalism 2.0 21
    • 59. Making Marketable Journalism 1. Make smart content choices based on markets Journalism 2.0 21
    • 60. Making Marketable Journalism 1. Make smart content choices based on markets 2. Treat markets as conversations Journalism 2.0 21
    • 61. Making Marketable Journalism 1. Make smart content choices based on markets 2. Treat markets as conversations 3. Publish, then filter Journalism 2.0 21
    • 62. Making Marketable Journalism 1. Make smart content choices based on markets 2. Treat markets as conversations 3. Publish, then filter 4. Provide a layer of journalism on top Journalism 2.0 21
    • 63. Making Marketable Journalism 1. Make smart content choices based on markets 2. Treat markets as conversations 3. Publish, then filter 4. Provide a layer of journalism on top 5. Add value Journalism 2.0 21
    • 64. Journalism 2.0 22
    • 65. It’s about people. Not technology. Journalism 2.0 22
    • 66. Journalism 2.0 23
    • 67. Questions? Mark Briggs | journalism20.com/blog Slides available: www.slideshare.net/mark.briggs Journalism 2.0 23