cover November 10, 2009 Tech Supper Club Marjorie Kase Co-Founder, MarKyr Media designing and using facebook to promote yo...
speaker Marjorie Kase Marjorie Kase, Co-Founder, MarKyr Media Marjorie Kase is the Co-Founder of MarKyr Media, an L.A. bas...
points talking points <ul><li>Why use Facebook for business? </li></ul><ul><li>Twitter vs. Facebook </li></ul><ul><li>Bene...
why use facebook for biz why use facebook for business? <ul><li>More than 300 million active users </li></ul><ul><li>More ...
Twitter Vs FB twitter versus facebook 58.6%  versus  1.8%  of social networking market share  -  Experian Hitwise
Screenshots FB Pages fan pages for business
Anatomy of a an FB page fan page overview Tabs Info and Badges News Feed
Fan pages vs groups <ul><li>FAN pages </li></ul><ul><li>Celebrities </li></ul><ul><li>Brands </li></ul><ul><li>Businesses ...
Benefits benefits of fan pages for business <ul><li>Viral Marketing </li></ul><ul><li>Free Market Research </li></ul><ul><...
Viral Marketing <ul><li>Viral Marketing </li></ul>benefits for business <ul><li>Viral Marketing </li></ul>
Free Market Research <ul><li>Free Market Research </li></ul>“ I gotta ask you a serious question. What do YOU need in your...
Immediate Customer Feedback benefits for business Immediate Customer Feedback <ul><li>Customer Service </li></ul><ul><li>C...
Organic SEO benefits for business Organic SEO <ul><li>Organic SEO </li></ul><ul><li>Organic SEO </li></ul>
In-Depth Tracking and M benefits for business <ul><li>In-Depth Tracking and Metrics </li></ul>Fan Interaction Demographics...
Easy Customization benefits for business <ul><li>Customization Features </li></ul><ul><li>Customization </li></ul>
Cult of P vs. Cult of C The Cult of  Personality   v. The Cult of   Conversation
Marketing Evolution cult of personality v. cult of conversation marketing (r)evolution
Cult of Personality cult of personality celebrity brand ambassadors - top down messaging
Cult of conversation the new brand ambassadors - the influencers
Key Strategies The 3 Cs Connection Community Conversation <ul><li>Best Practices   </li></ul><ul><li>Listening </li></ul><...
Wrap up <ul><li>Facebook is a powerful recession-friendly tool for marketing your product online </li></ul><ul><li>Fan pag...
Contact contact [email_address] http://www.markyr.com skype: marjoriekase twitter: @marjoriekase facebook:  http://www.fac...
about Markyr About MarKyr Based in Los Angeles, MarKyr Media is a Social Media consulting firm dedicated to providing orga...
Upcoming SlideShare
Loading in …5
×

Tech Supper Club Presentation

933 views
872 views

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
933
On SlideShare
0
From Embeds
0
Number of Embeds
39
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Tech Supper Club Presentation

  1. 1. cover November 10, 2009 Tech Supper Club Marjorie Kase Co-Founder, MarKyr Media designing and using facebook to promote your business
  2. 2. speaker Marjorie Kase Marjorie Kase, Co-Founder, MarKyr Media Marjorie Kase is the Co-Founder of MarKyr Media, an L.A. based Social Media PR consulting firm dedicated to teaching entrepreneurs &quot;how to fish&quot; using leading-edge Social Web tools and technology. Marjorie holds close to 15 years experience in online marketing, publicity, and content production in the entertainment and tech space. Prior to co-founding Markyr Media, Marjorie founded Blogger Reps, a Blogger Relations firm located in San Francisco and Los Angeles, working with clients such as Fast Company, FX Networks and eSmart Tax. The Blogger Reps Network, comprised of top entertainment and tech sites, possesses a collective reach of over 44 million unique monthly visitors and 420 million monthly page views. Marjorie was the Managing Editor of TV with MeeVee, where she oversaw editorial and marketing efforts, blogger relations, TV network relations, and red carpet reporting. She has also held promotions project management positions at Yahoo, Red Bull GmbH, and Yoyodyne Entertainment. Marjorie holds a B.A. in American History and Film from Oberlin College, and an M.A. in Media Studies from the University of Texas at Austin. She has guest lectured at UCLA, USC, and UT Austin and has spoken at a number of social media conferences including, BlogWorld Expo, BloggerCon, and the 2009 Women in Technology International (WITI) Social Media Conference. M arjorie is currently hosting a webinar series focusing on using Facebook as a tool for business with Women in Technology International ( WITI ) . speaker
  3. 3. points talking points <ul><li>Why use Facebook for business? </li></ul><ul><li>Twitter vs. Facebook </li></ul><ul><li>Benefits </li></ul><ul><li>Using it RIGHT </li></ul><ul><li>Case Studies </li></ul>
  4. 4. why use facebook for biz why use facebook for business? <ul><li>More than 300 million active users </li></ul><ul><li>More than 50% of active users log on to Facebook on any given day </li></ul><ul><li>The fastest growing demographic is those 35 years old and older </li></ul><ul><li>More than 10 million users become fans of Pages each day </li></ul><ul><li>Average user has 130 friends on the site </li></ul><ul><li>More than 45 million status updates each day </li></ul>-Facebook.com
  5. 5. Twitter Vs FB twitter versus facebook 58.6% versus 1.8% of social networking market share - Experian Hitwise
  6. 6. Screenshots FB Pages fan pages for business
  7. 7. Anatomy of a an FB page fan page overview Tabs Info and Badges News Feed
  8. 8. Fan pages vs groups <ul><li>FAN pages </li></ul><ul><li>Celebrities </li></ul><ul><li>Brands </li></ul><ul><li>Businesses </li></ul>fan pages vs. group pages <ul><li>GROUPS </li></ul><ul><li>Fan Clubs </li></ul><ul><li>Alumni Associations </li></ul><ul><li>Networking Groups </li></ul><ul><li>Community Orgs </li></ul><ul><li>Social Movements </li></ul>
  9. 9. Benefits benefits of fan pages for business <ul><li>Viral Marketing </li></ul><ul><li>Free Market Research </li></ul><ul><li>Customer Service </li></ul><ul><li>Organic SEO </li></ul><ul><li>In-Depth Tracking and Metrics </li></ul><ul><li>Customization </li></ul>
  10. 10. Viral Marketing <ul><li>Viral Marketing </li></ul>benefits for business <ul><li>Viral Marketing </li></ul>
  11. 11. Free Market Research <ul><li>Free Market Research </li></ul>“ I gotta ask you a serious question. What do YOU need in your journey of losing weight? We’re gonna build it TOGETHER.&quot; “ A way to deal with stress that doesn’t involve food or alcohol.” “ Someone to be accountable too when it comes to exercising.” “ A place to share what works for me and too see what is working for others..I enjoy reading all the stores it help ground me.” benefits for business <ul><li>Market Research </li></ul>
  12. 12. Immediate Customer Feedback benefits for business Immediate Customer Feedback <ul><li>Customer Service </li></ul><ul><li>Customer Service </li></ul>“ I spent the whole morning trying to listen to the 90 min audio but I only get about 25 min. or so every time I play it. Thanks a lot for what you do! I am desperate to listening to the whole thing.” “ you can email me…and I’ll send you a copy…Don’t worry, we’ll get you a copy.”
  13. 13. Organic SEO benefits for business Organic SEO <ul><li>Organic SEO </li></ul><ul><li>Organic SEO </li></ul>
  14. 14. In-Depth Tracking and M benefits for business <ul><li>In-Depth Tracking and Metrics </li></ul>Fan Interaction Demographics Fan Conversion and Retention <ul><li>In-Depth Tracking </li></ul>
  15. 15. Easy Customization benefits for business <ul><li>Customization Features </li></ul><ul><li>Customization </li></ul>
  16. 16. Cult of P vs. Cult of C The Cult of Personality v. The Cult of Conversation
  17. 17. Marketing Evolution cult of personality v. cult of conversation marketing (r)evolution
  18. 18. Cult of Personality cult of personality celebrity brand ambassadors - top down messaging
  19. 19. Cult of conversation the new brand ambassadors - the influencers
  20. 20. Key Strategies The 3 Cs Connection Community Conversation <ul><li>Best Practices </li></ul><ul><li>Listening </li></ul><ul><li>Participating in the Conversation </li></ul><ul><li>Engaging Your Audience </li></ul><ul><li>Building Community </li></ul>getting results - the 3 Cs
  21. 21. Wrap up <ul><li>Facebook is a powerful recession-friendly tool for marketing your product online </li></ul><ul><li>Fan pages can be utilized for customer service, SEO, and market research </li></ul><ul><li>Facebook provides extensive tools for tracking and metrics that can assist you in product development and sales </li></ul><ul><li>The Cult of Personality versus the Cult of Conversation has transformed the way we reach out to customers </li></ul><ul><li>Facebook allows you to develop relationships with your customers which can mean long-term brand loyalty </li></ul><ul><li>The 3 C's: Community, Conversation, and Connection </li></ul><ul><li>are required when building a successful Facebook campaign </li></ul>What have we learn today?
  22. 22. Contact contact [email_address] http://www.markyr.com skype: marjoriekase twitter: @marjoriekase facebook: http://www.facebook.com/marjoriekase linkedin: http://www.linkedin.com/in/marjoriekase marjorie kase
  23. 23. about Markyr About MarKyr Based in Los Angeles, MarKyr Media is a Social Media consulting firm dedicated to providing organic Online Reputation Management, Community Development, and Social Media PR solutions for the tech, entertainment, and consumer product industries. The firm’s extensive experience in Social Media and core values of community , radical transparency , innovation , and education are what drives the firm's unique ability to deliver customized solutions that are authentic and results-driven. about MarKyr [email_address] http://www.markyr.com (p) 310-876-8129

×