Online Marketing: How to kickstart your social media strategy - Presentation for KCI-Medical Oct 2009

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    4 Favorites

    Online Marketing: How to kickstart your social media strategy - Presentation for KCI-Medical Oct 2009 - Presentation Transcript

    1. Online Marketing . Or: How to reach the widest audience at the lowest cost . KCI Online Marketing Meeting October 27th 2009
    2.  
    3.  
    4.  
    5.  
    6.  
    7. Why is this hype important to us ?
    8. Basically,
    9. it’s not just a hype .
    10. TV: 22,000,000 WEBSITE: 4,900,000 MAGAZINE: 2,400,000 TWITTER: 2,500,000 FACEBOOK: 1,000,000
    11. 76% Of US adults 18-24 uses Social Media Research done by University of Michigan in March 2009 Image by:
    12. 39% Of all US adults 18-24 share photos, videos, presentations or other media online Research done by University of Michigan in March 2009 Photo by JD Pilgrim
    13. 39%
    14. 18% Increase of turnover at companies that used social media in 2008. Research done by EngagementDB in July 2009
    15. 21% Of all medical patients use Wikipedia to gather more information abou t their illness . Research done University of Michigan, March 2009
    16. 46% Of them uses other online health portals to get more information . Research done University of Michigan, March 2009
    17. Research done University of Michigan, March 2009
    18. People put a great amount of trust in the internet.
    19. Would you put more trust in a company or in an actual human being ?
    20.  
    21.  
    22.  
    23. Ok, but how should i get started ?
    24. 1 Keep an eye on things
    25.  
    26.  
    27.  
    28.  
    29.  
    30.  
    31.  
    32.  
    33.  
    34.  
    35. 2 What do you want to achieve ?
    36. What is your primary objective ?
    37. Direct contact with your audience .
    38. Content Creation.
    39. Learning and innovation .
    40. Drive more traffic to your website.
    41. 3 Join the conversation .
    42. Start your own Twitter or Facebook page.
    43.  
    44.  
    45. Give advice on Twitter .
    46.  
    47. Give expert help on any social medium.
    48.  
    49.  
    50. Connect technology to social media.
    51. Create a Linkedin group for your company to share knowledge .
    52.  
    53. Use a microblog tool as a backchannel during an event .
    54.  
    55.  
    56. Livestream this presentation.
    57.  
    58. Start your own Social Medium.
    59.  
    60.  
    61. STOP ! I can’t start doing ALL of that..
    62. Ok. So start here :
    63. Research which blogs / social media are most relevant to your customers
    64. And start with 3 projects.
    65. Develop a content-strategy: What do you want to communicate ?
    66. Who will do the talking ?
    67.  
    68.  
    69. Develop Social Media guidelines
    70. Develop a PR policy for blogs
    71. Courtesy Shink Comm.
    72. Watch this presentation again: slideshare.net/ marjolijn Or contact me on Twitter: twitter.com/ marjolijn

    + marjolijnmarjolijn, 4 weeks ago

    custom

    325 views, 4 favs, 0 embeds more stats

    Presentation on how on how to start using Social Me more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 325
      • 325 on SlideShare
      • 0 from embeds
    • Comments 0
    • Favorites 4
    • Downloads 54
    Most viewed embeds

    more

    All embeds

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories