Online Marketing: How to kickstart your social media strategy - Presentation for KCI-Medical Oct 2009
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Online Marketing: How to kickstart your social media strategy - Presentation for KCI-Medical Oct 2009

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Presentation on how on how to start using Social Media as part of your Online Marketing strategy, in three easy steps. Or: How to reach the widest audience at the lowest cost.

Presentation on how on how to start using Social Media as part of your Online Marketing strategy, in three easy steps. Or: How to reach the widest audience at the lowest cost.

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    Online Marketing: How to kickstart your social media strategy - Presentation for KCI-Medical Oct 2009 Online Marketing: How to kickstart your social media strategy - Presentation for KCI-Medical Oct 2009 Presentation Transcript

    • Online Marketing . Or: How to reach the widest audience at the lowest cost . KCI Online Marketing Meeting October 27th 2009
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    • Why is this hype important to us ?
    • Basically,
    • it’s not just a hype .
    • TV: 22,000,000 WEBSITE: 4,900,000 MAGAZINE: 2,400,000 TWITTER: 2,500,000 FACEBOOK: 1,000,000
    • 76% Of US adults 18-24 uses Social Media Research done by University of Michigan in March 2009 Image by:
    • 39% Of all US adults 18-24 share photos, videos, presentations or other media online Research done by University of Michigan in March 2009 Photo by JD Pilgrim
    • 39%
    • 18% Increase of turnover at companies that used social media in 2008. Research done by EngagementDB in July 2009
    • 21% Of all medical patients use Wikipedia to gather more information abou t their illness . Research done University of Michigan, March 2009
    • 46% Of them uses other online health portals to get more information . Research done University of Michigan, March 2009
    • Research done University of Michigan, March 2009
    • People put a great amount of trust in the internet.
    • Would you put more trust in a company or in an actual human being ?
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    • Ok, but how should i get started ?
    • 1 Keep an eye on things
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    • 2 What do you want to achieve ?
    • What is your primary objective ?
    • Direct contact with your audience .
    • Content Creation.
    • Learning and innovation .
    • Drive more traffic to your website.
    • 3 Join the conversation .
    • Start your own Twitter or Facebook page.
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    • Give advice on Twitter .
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    • Give expert help on any social medium.
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    • Connect technology to social media.
    • Create a Linkedin group for your company to share knowledge .
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    • Use a microblog tool as a backchannel during an event .
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    • Livestream this presentation.
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    • Start your own Social Medium.
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    • STOP ! I can’t start doing ALL of that..
    • Ok. So start here :
    • Research which blogs / social media are most relevant to your customers
    • And start with 3 projects.
    • Develop a content-strategy: What do you want to communicate ?
    • Who will do the talking ?
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    • Develop Social Media guidelines
    • Develop a PR policy for blogs
    • Courtesy Shink Comm.
    • Watch this presentation again: slideshare.net/ marjolijn Or contact me on Twitter: twitter.com/ marjolijn