Online Marketing . Or: How to reach the widest audience at the lowest cost . KCI Online Marketing Meeting October 27th 2009

Why is this hype important to us ?

Basically,

it’s not just a hype .

TV: 22,000,000 WEBSITE: 4,900,000 MAGAZINE: 2,400,000 TWITTER: 2,500,000 FACEBOOK: 1,000,000

76% Of US adults 18-24 uses Social Media Research done by University of Michigan in March 2009 Image by:

39% Of all US adults 18-24 share photos, videos, presentations or other media online Research done by University of Michigan in March 2009 Photo by JD Pilgrim

39%

18% Increase of turnover at companies that used social media in 2008. Research done by EngagementDB in July 2009

21% Of all medical patients use Wikipedia to gather more information abou t their illness . Research done University of Michigan, March 2009

46% Of them uses other online health portals to get more information . Research done University of Michigan, March 2009

Research done University of Michigan, March 2009

People put a great amount of trust in the internet.

Would you put more trust in a company or in an actual human being ?

Ok, but how should i get started ?

1 Keep an eye on things

2 What do you want to achieve ?

What is your primary objective ?

Direct contact with your audience .

Content Creation.

Learning and innovation .

Drive more traffic to your website.

3 Join the conversation .

Start your own Twitter or Facebook page.

Give advice on Twitter .

Give expert help on any social medium.

Connect technology to social media.

Create a Linkedin group for your company to share knowledge .

Use a microblog tool as a backchannel during an event .

Livestream this presentation.

Start your own Social Medium.

STOP ! I can’t start doing ALL of that..

Ok. So start here :

Research which blogs / social media are most relevant to your customers

And start with 3 projects.

Develop a content-strategy: What do you want to communicate ?

Who will do the talking ?

Develop Social Media guidelines

Develop a PR policy for blogs

Courtesy Shink Comm.

Watch this presentation again: slideshare.net/ marjolijn Or contact me on Twitter: twitter.com/ marjolijn