Online Marketing . Or: How to reach the  widest audience  at the  lowest cost .   KCI Online Marketing Meeting October 27t...
 
 
 
 
 
Why is this  hype   important to   us ?
Basically,
it’s not  just   a  hype .
TV:  22,000,000 WEBSITE:  4,900,000 MAGAZINE:  2,400,000 TWITTER:  2,500,000 FACEBOOK:  1,000,000
76% Of US adults 18-24 uses  Social Media Research done by University of Michigan in March 2009 Image by:
39% Of all US adults 18-24  share  photos, videos, presentations or other media online Research done by University of Mich...
39%
18% Increase of turnover at companies that used  social media  in 2008. Research done by EngagementDB in July 2009
21% Of all medical patients  use  Wikipedia  to gather  more   information   abou t  their   illness . Research done Unive...
46% Of them uses other  online  health portals  to get more information . Research done University of Michigan, March 2009
Research done University of Michigan, March 2009
People put a great amount of  trust  in the internet.
Would you put more trust in a  company   or in an actual  human being ?
 
 
 
Ok, but how should i get  started ?
1 Keep an   eye   on things
 
 
 
 
 
 
 
 
 
 
2 What do you want to  achieve ?
What is your   primary   objective ?
Direct contact with your   audience .
Content  Creation.
Learning  and   innovation .
Drive more  traffic  to your  website.
3 Join the  conversation .
Start your own  Twitter  or  Facebook  page.
 
 
Give advice on  Twitter .
 
Give  expert help  on any social medium.
 
 
Connect  technology  to social media.
Create a  Linkedin group  for your company to share  knowledge .
 
Use a microblog tool as a  backchannel  during an  event .
 
 
Livestream  this  presentation.
 
Start your  own  Social Medium.
 
 
STOP ! I can’t start doing ALL of that..
Ok. So start  here :
Research which blogs / social media are most  relevant  to your customers
And start with  3  projects.
Develop a content-strategy: What do you want to  communicate ?
Who will do the  talking ?
 
 
Develop Social Media  guidelines
Develop a PR policy for  blogs
Courtesy Shink Comm.
Watch this presentation again:  slideshare.net/ marjolijn Or contact me on Twitter:   twitter.com/ marjolijn
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Online Marketing: How to kickstart your social media strategy - Presentation for KCI-Medical Oct 2009

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Presentation on how on how to start using Social Media as part of your Online Marketing strategy, in three easy steps. Or: How to reach the widest audience at the lowest cost.

Published in: Technology, Business

Online Marketing: How to kickstart your social media strategy - Presentation for KCI-Medical Oct 2009

  1. 1. Online Marketing . Or: How to reach the widest audience at the lowest cost . KCI Online Marketing Meeting October 27th 2009
  2. 7. Why is this hype important to us ?
  3. 8. Basically,
  4. 9. it’s not just a hype .
  5. 10. TV: 22,000,000 WEBSITE: 4,900,000 MAGAZINE: 2,400,000 TWITTER: 2,500,000 FACEBOOK: 1,000,000
  6. 11. 76% Of US adults 18-24 uses Social Media Research done by University of Michigan in March 2009 Image by:
  7. 12. 39% Of all US adults 18-24 share photos, videos, presentations or other media online Research done by University of Michigan in March 2009 Photo by JD Pilgrim
  8. 13. 39%
  9. 14. 18% Increase of turnover at companies that used social media in 2008. Research done by EngagementDB in July 2009
  10. 15. 21% Of all medical patients use Wikipedia to gather more information abou t their illness . Research done University of Michigan, March 2009
  11. 16. 46% Of them uses other online health portals to get more information . Research done University of Michigan, March 2009
  12. 17. Research done University of Michigan, March 2009
  13. 18. People put a great amount of trust in the internet.
  14. 19. Would you put more trust in a company or in an actual human being ?
  15. 23. Ok, but how should i get started ?
  16. 24. 1 Keep an eye on things
  17. 35. 2 What do you want to achieve ?
  18. 36. What is your primary objective ?
  19. 37. Direct contact with your audience .
  20. 38. Content Creation.
  21. 39. Learning and innovation .
  22. 40. Drive more traffic to your website.
  23. 41. 3 Join the conversation .
  24. 42. Start your own Twitter or Facebook page.
  25. 45. Give advice on Twitter .
  26. 47. Give expert help on any social medium.
  27. 50. Connect technology to social media.
  28. 51. Create a Linkedin group for your company to share knowledge .
  29. 53. Use a microblog tool as a backchannel during an event .
  30. 56. Livestream this presentation.
  31. 58. Start your own Social Medium.
  32. 61. STOP ! I can’t start doing ALL of that..
  33. 62. Ok. So start here :
  34. 63. Research which blogs / social media are most relevant to your customers
  35. 64. And start with 3 projects.
  36. 65. Develop a content-strategy: What do you want to communicate ?
  37. 66. Who will do the talking ?
  38. 69. Develop Social Media guidelines
  39. 70. Develop a PR policy for blogs
  40. 71. Courtesy Shink Comm.
  41. 72. Watch this presentation again: slideshare.net/ marjolijn Or contact me on Twitter: twitter.com/ marjolijn

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