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Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
Social Media: How You Can Help
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Social Media: How You Can Help

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Social Media in Manufacturing. …

Social Media in Manufacturing.

Corporate training program for social media beginners.

Published in: Business
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Transcript

  • 1. Mariya Newman
  • 2. What We Will Cover Today Social Media Strategy for B2B Companies Polymet’s Current Social Media Presence How You Can Help  Twitter  LinkedIn Social Media Policy
  • 3. Why Use Social Media in B2B? Improves SEO by using multiple social sites Drives traffic to the website Builds relationships Makes your company more personal Generates leads Creates brand awareness
  • 4. Polymet’s Social Media Tools Polymet’s Blog Facebook Page YouTube Channel Twitter Account LinkedIn Company Page
  • 5. WARNING!!!Would you put it on the cover of the New York Times? If no, then… DON’T POST IT!!!
  • 6. How You Can Help
  • 7. TwitterTwitter is a microbloggingservice that allows you tosend a message about“What’s happening?” in140 characters, knownas "tweets"
  • 8. What to Tweet Company news, PR, blog posts Industry articles, news, quotes Trade show live coverage, booth pictures Special offers and exclusive promotions Tips on how to use Polymet’s products
  • 9. Twitter 101www.twitter.com
  • 10. Home Page
  • 11. Profile Page
  • 12. Engaging Technics Following Sending @replies Re-Tweeting Using the #tag (Hashtag)
  • 13. FollowingFollowing someone on Twitter means: You are subscribing to their tweets Their updates will appear in your timeline That person has permission to send you direct private messages
  • 14. Who to Follow
  • 15. Sending @replies A reply is any update posted by clicking the "Reply" button on another Tweet Replies to you will show up in your @PolymetCorp tab on your homepage (@mentions)
  • 16. @mentions on Twitter
  • 17. Sending @replies
  • 18. Re-TweetThe re-tweet (or “RT”) allows Twitter users toshare the best links, tweets, and interestingfacts they find from others users
  • 19. Tweet and Re-Tweet
  • 20. Using #tagHashtag = # before relevantkeywordsUsed to spread and categorizeinformation on Twitter
  • 21. #tag Examples
  • 22. Rule to RememberDont #spam #with #hashtags
  • 23. Mobile Tweeting
  • 24. Twitter Lingo Review Tweet – 140 character or less post on Twitter by Twitter users Re-Tweeting (RT) – act of sharing someone else’s tweet with your followers @reply - tweet directed to another user in reply to their tweet
  • 25. Twitter Lingo Review @mention – any tweet that contains @username anywhere in the body of the tweet #tag (hashtag) - # symbol before a relevant keyword Following - subscribing to other Tweets as a follower
  • 26. WARNING!!!If you wouldn’t want what you post on your social media sites to be printed on the front page of the New York Times then DON’T POST IT!!!
  • 27. How You Can Help Part 2
  • 28. LinkedIn World’s largest professional network Enables you to connect with your customers, vendors and colleagues Generates new leads Increases Polymet’s visibility online
  • 29. LinkedIn 101www.linkedin.com
  • 30. LinkedIn – Profile Settings Link to your company’s website and LinkedIn company page Add a photo Make your public profile visible to everyone Update your experience at Polymet with a brief company description Periodically update your status
  • 31. LinkedIn – Building Your Network Add your clients and vendors to your network Check your contacts and their connections Join LinkedIn groups relevant to your industry and participate in conversations
  • 32. LinkedIn – Adding Contacts
  • 33. LinkedIn – Searching Contacts
  • 34. LinkedIn Groups Join groups that are relevant to your industry where you can contribute or learn Start discussions on items relevant to the group Comment on discussions where you have something to say Check for group members that you may want to add to your network
  • 35. LinkedIn Groups Search
  • 36. LinkedIn Groups –Starting a Discussion
  • 37. LinkedIn Groups –Leaving Comments
  • 38. WARNING!!!Once it’s published, you can’t bring it back!
  • 39. Social Media Etiquette Be respectful Demonstrate what you know Be responsive Think before posting Consider your audience Speak for yourself Don’t participate in a fight React first to your own mistakes Bring value
  • 40. Social Media Policy

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