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Social Media: How You Can Help

Social Media: How You Can Help



Social Media in Manufacturing.

Social Media in Manufacturing.

Corporate training program for social media beginners.



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    Social Media: How You Can Help Social Media: How You Can Help Presentation Transcript

    • Mariya Newman
    • What We Will Cover Today Social Media Strategy for B2B Companies Polymet’s Current Social Media Presence How You Can Help  Twitter  LinkedIn Social Media Policy
    • Why Use Social Media in B2B? Improves SEO by using multiple social sites Drives traffic to the website Builds relationships Makes your company more personal Generates leads Creates brand awareness
    • Polymet’s Social Media Tools Polymet’s Blog Facebook Page YouTube Channel Twitter Account LinkedIn Company Page
    • WARNING!!!Would you put it on the cover of the New York Times? If no, then… DON’T POST IT!!!
    • How You Can Help
    • TwitterTwitter is a microbloggingservice that allows you tosend a message about“What’s happening?” in140 characters, knownas "tweets"
    • What to Tweet Company news, PR, blog posts Industry articles, news, quotes Trade show live coverage, booth pictures Special offers and exclusive promotions Tips on how to use Polymet’s products
    • Twitter 101www.twitter.com
    • Home Page
    • Profile Page
    • Engaging Technics Following Sending @replies Re-Tweeting Using the #tag (Hashtag)
    • FollowingFollowing someone on Twitter means: You are subscribing to their tweets Their updates will appear in your timeline That person has permission to send you direct private messages
    • Who to Follow
    • Sending @replies A reply is any update posted by clicking the "Reply" button on another Tweet Replies to you will show up in your @PolymetCorp tab on your homepage (@mentions)
    • @mentions on Twitter
    • Sending @replies
    • Re-TweetThe re-tweet (or “RT”) allows Twitter users toshare the best links, tweets, and interestingfacts they find from others users
    • Tweet and Re-Tweet
    • Using #tagHashtag = # before relevantkeywordsUsed to spread and categorizeinformation on Twitter
    • #tag Examples
    • Rule to RememberDont #spam #with #hashtags
    • Mobile Tweeting
    • Twitter Lingo Review Tweet – 140 character or less post on Twitter by Twitter users Re-Tweeting (RT) – act of sharing someone else’s tweet with your followers @reply - tweet directed to another user in reply to their tweet
    • Twitter Lingo Review @mention – any tweet that contains @username anywhere in the body of the tweet #tag (hashtag) - # symbol before a relevant keyword Following - subscribing to other Tweets as a follower
    • WARNING!!!If you wouldn’t want what you post on your social media sites to be printed on the front page of the New York Times then DON’T POST IT!!!
    • How You Can Help Part 2
    • LinkedIn World’s largest professional network Enables you to connect with your customers, vendors and colleagues Generates new leads Increases Polymet’s visibility online
    • LinkedIn 101www.linkedin.com
    • LinkedIn – Profile Settings Link to your company’s website and LinkedIn company page Add a photo Make your public profile visible to everyone Update your experience at Polymet with a brief company description Periodically update your status
    • LinkedIn – Building Your Network Add your clients and vendors to your network Check your contacts and their connections Join LinkedIn groups relevant to your industry and participate in conversations
    • LinkedIn – Adding Contacts
    • LinkedIn – Searching Contacts
    • LinkedIn Groups Join groups that are relevant to your industry where you can contribute or learn Start discussions on items relevant to the group Comment on discussions where you have something to say Check for group members that you may want to add to your network
    • LinkedIn Groups Search
    • LinkedIn Groups –Starting a Discussion
    • LinkedIn Groups –Leaving Comments
    • WARNING!!!Once it’s published, you can’t bring it back!
    • Social Media Etiquette Be respectful Demonstrate what you know Be responsive Think before posting Consider your audience Speak for yourself Don’t participate in a fight React first to your own mistakes Bring value
    • Social Media Policy