What We Will Cover Today Social Media Strategy for B2B Companies Polymet’s Current Social Media Presence How You Can Help Twitter LinkedIn Social Media Policy
Why Use Social Media in B2B? Improves SEO by using multiple social sites Drives traffic to the website Builds relationships Makes your company more personal Generates leads Creates brand awareness
Polymet’s Social Media Tools Polymet’s Blog Facebook Page YouTube Channel Twitter Account LinkedIn Company Page
WARNING!!!Would you put it on the cover of the New York Times? If no, then… DON’T POST IT!!!
TwitterTwitter is a microbloggingservice that allows you tosend a message about“What’s happening?” in140 characters, knownas "tweets"
What to Tweet Company news, PR, blog posts Industry articles, news, quotes Trade show live coverage, booth pictures Special offers and exclusive promotions Tips on how to use Polymet’s products
Twitter Lingo Review Tweet – 140 character or less post on Twitter by Twitter users Re-Tweeting (RT) – act of sharing someone else’s tweet with your followers @reply - tweet directed to another user in reply to their tweet
Twitter Lingo Review @mention – any tweet that contains @username anywhere in the body of the tweet #tag (hashtag) - # symbol before a relevant keyword Following - subscribing to other Tweets as a follower
WARNING!!!If you wouldn’t want what you post on your social media sites to be printed on the front page of the New York Times then DON’T POST IT!!!
LinkedIn – Profile Settings Link to your company’s website and LinkedIn company page Add a photo Make your public profile visible to everyone Update your experience at Polymet with a brief company description Periodically update your status
LinkedIn – Building Your Network Add your clients and vendors to your network Check your contacts and their connections Join LinkedIn groups relevant to your industry and participate in conversations
LinkedIn Groups Join groups that are relevant to your industry where you can contribute or learn Start discussions on items relevant to the group Comment on discussions where you have something to say Check for group members that you may want to add to your network
WARNING!!!Once it’s published, you can’t bring it back!
Social Media Etiquette Be respectful Demonstrate what you know Be responsive Think before posting Consider your audience Speak for yourself Don’t participate in a fight React first to your own mistakes Bring value