Advantages & disadvantages of personal selling e how

10,509 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
10,509
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Advantages & disadvantages of personal selling e how

  1. 1. 10/15/12 Advantages & Disadvantages of Personal Selling | eHow.com More eHow Search Saving & Spending Real Estate Careers Your Business Insurance Retirement Investing Featured: Halloween Allergies Login Ideafeed Get Advice Spark Free Marketing Course Biggest names in Internet Marketing giving away their best teaching! www.kajabi.com/ Advertise On The Internet Advertise Your Business On Google. Get A Free Rs. 1,500 Trial Coupon! www.google.com/adwords Online Marketing Services Increase Your ROI & Generate Leads. Get Expert Online Marketing Service PPC-Mgmt.Platonicesolutions.com Work at home ? Try SohoOS Free Online Business Management Time Tracker Free Invoicing & more www.sohoos.com eHow » Business » Types of Businesses » Sell Insurance » Advantages & Disadvantages of Personal Selling Advantages & Disadvantages of Personal Selling By Rick Suttle, eHow Contributor There are a number of advantages and disadvantages of personal selling. However, the advantages can outweigh the disadvantages in certain situations. This is particularly true when competition is intense and companies are selling highly technical products. Personal selling also works particularly well when there are multiple decision makers involved in the Related Ads buying process. Whatever the case, competitors in your industry will likely be incurring the same advantages and Sales Training Companies disadvantages. Therefore, learn to use personal selling in the right situations. Medical Sales Reps Other People Are Reading Sales Techniques Sales Commission Advantages & Disadvantages of Advantages & Disadvantages of Selling Telemarketing an Ownership Interest Direct Sales Agents Convey More Information Y ou can convey more information with personal selling than with other forms of promotion, like advertising. A personal sales call lasts longer than any ad. Therefore, you have time to discuss the intricacies of your product. Personal selling is particularly advantageous when working with products of higher value, according to the Reference for Business website. Y ou will need to convince buyers more with more expensive items. Most companies use laptop Check It Out presentations, demonstrations and highly detailed product information when selling items such as computers, medical equipment and industrial products. Pharmaceutical reps can also better discuss the biological effects and advantages Lending Money to Your of certain new drugs. Adult Kid by Mom.me More Impact You May Like Personal selling has a greater impact on buyers than advertising or direct mail. The customer does not have to wait to get his questions answered. He can learn Consultative Selling what he needs to know right then and there. Y ou as a seller also get a better feel Advantages & Disadvantages for what the customer wants. Y ou can suggest certain products if you have an extensive product line or tailor your services, such as consulting, to the clients particular needs. Y ou also know what the customers key objections are on each The Advantages and sell. For example, a customer may be satisfied with his current industrial Disadvantages of Buying a adhesive tape supplier. They may sell their products for less. However, your Second Home company may sell adhesives that last longer and, therefore, cost less in the long run. Subsequently, you can address those key objections and make the sale. Advantages & Disadvantages to Corporatewww.ehow.com/info_8419230_advantages-disadvantages-personal-selling.html 1/4
  2. 2. 10/15/12 Advantages & Disadvantages of Personal Selling | eHow.com 1 Sponsored Links Strategy Diversification Work at home ? Try SohoOS Like Free Online Business Management Time Tracker Free Invoicing & more Send www.sohoos.com What Is a Captive Agent for Insurance? 0 Limited Reach Tw eet One disadvantage is that you cannot reach as many customers as quickly through personal sales. Therefore, it will take longer to build awareness of your How to Sell Cars to Used 0 brand and products, especially if you use personal selling exclusively. Sales reps Dealers have to cover one territory or market at a time. As a sales person, you may only speak to 25 prospects a day and make three to five presentations. Reach can be particularly limited in rural areas where fewer prospects are located. One way Advantages and around the limited reach of personal selling is to use inside sales reps for the Disadvantages of Private smaller markets. Inside sales reps can make a greater number of calls. Limited Companies Expensive How to Avoid the Personal selling is also expensive, especially when considering the salespersons Disadvantages of Laptops salary, commission, bonus and travel time. Some sales reps even travel to other cities by plane. Companies incur a high cost per action with personal selling. As of 2011, a sales call can cost $300 in some industries, according to Advantages & Disadvantages Knowthis.com, an online reference site. These costs are incurred regardless of of Investments whether the sales person makes the sale. Additionally, it costs a lot of money to train your sales reps, teaching them about various products and sales procedures. That is why it best to weigh the pros and cons of personal selling versus other promotional methods. Sponsored Links Intl. Business Management INSEAD.edu/GlobalExecutiveEducation Effectively manage business across Borders With INSEAD Exec Education Marketing Business Online www.Google.co.in/Engage Enroll In The Free AdWords Training Program For SEM Professionals! Advertise On The Internet www.google.com/adwords Advertise Y our Business On Google. Get A Free Rs. 1,500 Trial Coupon! Email Marketing Company www.juvlon.com/email_marketing Juvlon - We Use Best Software To Packages start from Rs 300/- Related Searches Inside Sales Strategies Sales Strategy Examples Sales Promotion Sales Management Sales Representative More from eHow The Best Products to Sell Watch out for these 5 roofing Online scams (a n g ieslist .com ) How to Price a Product 11 Stars Who Bared It All And Epically Failed! (St y leBla zer ) Whats this?www.ehow.com/info_8419230_advantages-disadvantages-personal-selling.html 2/4
  3. 3. 10/15/12 Advantages & Disadvantages of Personal Selling | eHow.com References Businessihub: Personal Selling: A Concise Introduction; May 2010 Knowthis.com: Disadvantages of Personal Selling Reference for Business: Personal Selling MBA Tutorials: Personal Selling; January 2010 Gaebler.com: Personal Selling; Clayton Reeves Photo Credit Hemera Technologies/AbleStock.com/Getty Images More Like This Advantages & Disadvantages of Advantages & Disadvantages of Consultative Selling Telemarketing Selling an Ownership Interest Advantages & Disadvantages Comments Add a comment... Post to Facebook Posting as Maryam Nasir (Not you?) Comment F acebook social plugin You May Also Like The Advantages of Personal Selling Comments. You May Also Like. Advantages & Disadvantages of Personal Selling. There are a number of advantages and disadvantages of personal selling. Featured Others Also Viewed Advantages & Disadvantages of Running Your Own Business Advantages & Disadvantages to Selling Stock on Your Invention Read Article View Photos Read Article Advantages & Disadvantages of Personality Tests in the Employee 6 Ways to Travel on the Dream It: Building a Barn Frugal Cell Phone Tips Selection Process Cheap The Advantages of Personal Selling Advantages & Disadvantages of Cash Vs. Accrual Accountingwww.ehow.com/info_8419230_advantages-disadvantages-personal-selling.html 3/4
  4. 4. 10/15/12 Advantages & Disadvantages of Personal Selling | eHow.com Search About eHow eHow Blog How to by Topic How to Videos Sitemap Copyright © 1999-2012 Demand Media, Inc. Use of this web site constitutes acceptance of the eHow Terms of Use and Privacy Policy. Ad Choices en-USwww.ehow.com/info_8419230_advantages-disadvantages-personal-selling.html 4/4

×