Optimizarea Landing Page-urilor

Cum se poate optimiza un Landing Page ?
Marius Lazarescu
SEO World Coffee
08.12.2009

Optimizarea sistemului: continut+trafic

a/b testing Copyright Google

Exemplu de optimizare a landing page-ului Copyright Google

a/b testing folosind Google Website Optimizer

Pagini dinamice (dynamic keyword insertion)

asistenta online in timp real (online chat) Copyright Livechat Software

Automated virtual sales/agent + automatizare + script pre-programat + cross-selling & up-selling (se pot oferi cupoane de reduceri, oferte speciale) + culegere feedback + sondare - intruziv - script pre-programat -rata de raspuns relativ mica Copyright intellichat.com

Advanced in-page web analytics
Watch Movies of your visitors' browsing sessions to analyze their behavior
Heatmaps show where visitors click, where they look and how far down they scroll
Form Analytics reveals problem fields in online forms that cause visitors to leave

Optimizarea traficului: Real-time analytics + raportare rapida vs Google Analytics + analiza imediata a palniei de conversie + poti sa iei decizii privind campaniile de marketing la cateva ore de la pornirea lor vs 24 ore(GA) - Costuri lunare Copyright getclicky.com

Optimizarea traficului: Furnizori real time analytics (nov’09) Copyright getclicky.com

Optimizarea traficului: Tracking conversii la nivel de ora (AdWords day parting)
Care sunt intervalele orare in care avem CTR/ROI optim, indiferent de campanie (adwords, social, bannere etc) ?
In ce intervale orare pierdem bani?

Q&A
Multumesc pentru atentie.
Marius Lazarescu
[email_address]
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Optimizarea Landing Page-urilor

by Marius Lazarescu on Dec 08, 2009

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