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Creating Apps For A Living - Tales From The Trenches
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Creating Apps For A Living - Tales From The Trenches

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Cutehacks is a small company making it's living from apps. How do they do it ?

Cutehacks is a small company making it's living from apps. How do they do it ?

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Transcript

  • 1. Creating Apps ForA Living Trenches Tales From The
  • 2. Marius Bugge MonsenQt developer (2002 - 2010) Co-founder of Cutehacks
  • 3. Know whereyou’re going...
  • 4. You ?App Store
  • 5. You ? CustomerApp Store
  • 6. “Ve vant ze money, Lebowski” Nihilist, The Big Lebowski
  • 7. You?$$$
  • 8. You ? $$$App Store
  • 9. Store? Market? Catalog?
  • 10. GetJar Apple App Store Intel AppUp Google Android MarketBlackBerry App World Nokia Ovi Store Wholesale Application Community Windows Phone 7 Marketplace Palm App Catalog Amazon App Store
  • 11. Windows Mobile Symbian Apple RIM Android Other 3% 4% 27% 36% 17% 13% Worldwide Smartphone Sales 1Q11. Source: Gartner, May 2011
  • 12. Revenue ShareThem 30% You 70%
  • 13. Cost of App Development iPhone Android BlackBerry iPhone + Android€100,000.00 €75,000.00 €50,000.00 €25,000.00 €0 Simple Branded Advanced Based on numbers from Golden Gekko (www.goldengekko.com), 7 September 2010
  • 14. • WebOS (and other WR platforms) - similar to iPhone• Symbian - ~30 % higher• Java ME - similar to Android• Qt - similar to Android
  • 15. Windows Marketplace for Mobile Nokia Ovi Store Apple App Store BlackBerry App World Google Android Market$9.00$6.75$4.50$2.25 $0 Average App Prices Distimo (www.distimo.com), December 2010
  • 16. • Deutsche Bank and Apple data, June 2010: • ~25% of downloaded apps are paid • Average developer earnings per paid app: $700 per month • Earnings distribution is very top heavy.
  • 17. You?$??
  • 18. The Anatomy of aCustomer Project
  • 19. You ? CustomerApp Store
  • 20. Sell Sign Develop Test Package Submit Wait Support
  • 21. Sell Sign Develop Test Develop Test Package Test Package Test Package Submit Wait Wait Wait Wait Support
  • 22. Sell Sign Wait ...
  • 23. Fundamentals of Sales:No-one ever calls you.
  • 24. • Contract • Statement Of Work • License Agreement • Delivery Date(s) • Payment
  • 25. • The Customer buys • Time • Knowledge • Lower cost
  • 26. You ? $$App Store
  • 27. Getting There
  • 28. You !App Store
  • 29. Register Certificate Package Submit
  • 30. Register Certificate Package Submit • Online Form • Dead Trees / Fax • Company (?) • Tax Number • Bank Details
  • 31. Register Certificate Package Submit • Development • Publishing
  • 32. Register Certificate Package Submit • Signing • Unique id • Bundled resources • Languages • Icon
  • 33. Register Certificate Package Submit• Package • Target Countries• Icon • Languages• Description • Price• Screenshots • Support Contact Information• Target Devices • Export Restrictions
  • 34. Thank you!Questions?
  • 35. Image credits:“Stuck in Customs” on flickr

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