Indicators of Academic Delinquencies


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This PPT was used in a research presentation at the National Marketing Educators Conference held in Baguio City on April 25-26, 2014. Participants from Appari to Zamboanga, Philippines gathered for sharing, networking and benchmarking of small and big schools, colleges, and universities nationwide that concerns research thru the Association of Marketing Educators who celebrated its 25th years of continuous service to industry partners.

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  • This research is exploratory. Data from various studies conducted from 2012 to 2014 on problems of academic delinquencies, pressures of work in school and home environment of respondents were evaluated in a descriptive survey using a questionnaire validated through comparative analysis from the responses made by faculty and students on causes of academic failure, dropping from midterm, and receiving low grades and incomplete marks. Furthermore, those identified students who received low grades, incomplete marks and dropped due to absences were purposely located to answer the questionnaire and utilized as major source of needs identification for the intended marketing PR communication plan by the corporate managers to be implemented to various internal publics.
  • Indicators of Academic Delinquencies

    1. 1. by Marita Garcia-Sanchez Indicators of Academic Delinquencies as a Means of Promoting Goodwill
    2. 2. Proven Reasons: Parent Factor Personal Factor Peer Pressures Proven Reasons: Parent Factor Personal Factor Peer Pressures LOW GRADES FAILED/ FDA DROPPED INC Grades LOW GRADES FAILED/ FDA DROPPED INC Grades Issue: Academic Delinquency among college students that affect s the Student- Teacher Relationship and connects it to the need of building goodwill or Public Relations.
    4. 4. Techniques of building and managing relationships; Differences between Marketing and PR; Strategic Communications Planning; Marketing ServicesVS Communications Services Creative Services and Special Events (4 Areas/Divisions)
    5. 5. Vivek Wadhwa (2012) Roland S. Barth (1998)
    6. 6.  Exploratory Method-Various Studies 2012-14 Problems on Academic Delinquencies, pressures of work – Home and School Environment ContentValidation- Comparative Analysis Students (16) Faculty/staff (12)  Means, frequency-Percentage Counts 214 student respondents on Acad. Delinquencies 61 students; 37 Managers/Staff/Faculty Respondents Methodology
    7. 7. Results & Discussion 3= INC 73- 74% 2= Low 71- 72% 1= Failed/FDA 70% below Parent Factor -2nd Student Personal Factor - 1st Peer Related Factor -3rd INC= 80 or 37.38% Low A G= 58 or 27.10% Failed= 76 or 35.51%
    8. 8. Indicators of Academic Delinquency PARENT FACTOR 1. Dependent from Children 2. Limited Knowledge/ skills 3. Alcoholic Parents/ Abuse Children PEER PRESSURES/ RELATED 1. Involvement in C0-curricular/ Extra curricular led them more to academic delinquencies 2. Classmates/Friends affect time and studies 3.Pressures to Approval in Groups PARENT FACTOR 1. Dependent from Children 2. Limited Knowledge/ skills 3. Alcoholic Parents/ Abuse Children PEER PRESSURES/ RELATED 1. Involvement in C0-curricular/ Extra curricular led them more to academic delinquencies 2. Classmates/Friends affect time and studies 3.Pressures to Approval in Groups
    9. 9. Causes of Academic Delinquency 1. Strict parents 2. Too busy and no time 3. Single parenting 4. Alcoholic/ Dependent 5. Take care siblings, 6. Do household chores 7. Support from other significant persons
    10. 10. Extent of Reasons and Causes of Academic Delinquencies  STUDENTS: Home and Family pressures caused student delinquencies  FACULTY : Disagreed in most of the items the students responded Variables Compared Faculty Responses N Mean SD Student Responses N Mean SD Mean Diff Cal t Crit t @ .05 Parents 13 22.15 7.41 214 22.24 4.82 0.09 1.36 Accept Siblings 13 17.85 2.35 214 19.60 0.25 1.75 3.95 Reject Significant Persons 13 20.31 3.74 214 20.00 4.09 0.31 17.92 Reject
    11. 11. Potential Challenges of Marketing Communication
    12. 12. Implications of PR Plans 1. STUDENT FACTOR-major indicator of Academic Delinquency, FOCUS on INTERNAL COMMUNICATION; Through theTEACHER - MENTORING- Online /Offline 2. PARENT FACTOR- subject of EXTERNAL PR COMMUNICATION- Invitational FORUM First Semester - Orientation on Policies; Second Semester- OPEN HOUSE or Parents Forum 1. TEACHER- as major player of Internal/External Marketing Communication 2. EXTERNAL PUBLICS- RegularVisit or Community Service
    13. 13. • Consider academic advising inclusive of online means aside from the usual offline mentoring/ advising • Monitor problems encountered by students, those they considered significant persons • Connect with parents/ guardians semi annually • Limit extra curricular activities that affect academics, instead integrate them in classroom settings; instead from separating it with academic activities • Develop faculty and employees to use online mentoring/counseling to monitor online activities of students using social media and electronic means • Create compensation plan that motivates faculty to perform additional counseling/ advising in both online and offline means.
    14. 14. References Barth, Roland S. (1998)Teachers, Parents and principals Can Make the Difference (Retrievd on March 12, 2014) Bourne, Hallie. Peer Pressure.(August, 2009) Philippines:The Mindanao Examiner Buzzle Staff and Agencies (2011) How to get Good Grades in College. PA: Dorrance Publishing Bortar, Rujuta (2010) Peer pressures Statistics. How Parents can helpTeens to deal with Peer pressures Carlie, Michael K. (2002) School Failure and Delinquency are the result of aThird Factor:The Problem Behavior Syndrome. Pubmed. PMID; Carvalho, Esly Regina (2010) Pressures on the Family in a ChangingWorld. PA., USA: Dorrance Publishing Chen, JJ (May 2005) Relation of Academic Support fromParents, teachers and peers to Hong Kong Adolescents’ Academic Achievement: The Mediating role of Academic Engagement. NJ 07083, USA: Keen University, Department of Early Childhood Education and Family Studies. Cronginger, Robert andValerie Lee(2001) Scial Capital and Dropping Out of High School: Benefits to at-risk students of teachers support and guidance. Williamstown, MA01267. Williams College.
    15. 15. References Damiar, Naomi A. (2008)The Performance of Parents-Teachers Association in San Isidro District, Division of Northern Samar. MastersThesis. Northern Samar, Philippines: University of the Philippines, UniversityTown. IS-ix, 78 leaves. 71-73. National Library of the Philippines. Garcia, Leonardo R.Jr.(2010) e Marketing Revised edition. Philippines. Anvil Publications Gonzales,VirdiC. (2010) CVEGrade-isys:a computerized grading system validated and developed. Classroom Based Research. Santiago City , Philippines: CagayanValley Computer & Information technology College, RPPO. Kelly,Joan B. (August, 2000) Children’s Adjustment in Conflicted Marriage and Divorce:: A Decade Review of Research. Journal of American Academy of Child and Adolescent Psychiatry. Vol 39, Issue 8, pages 963-973 Lake, Laura. (2013). Public Relations and Social Marketing . Toronto Canada: Al Czarnecki Communications Laurie,Wilson and Ogden Joseph. (2012) Strategic Communications Planning for Effective Public Relations and Marketing. University of North Carolina Chapel Hill School of Medicine Manohar,Uttara.(2010). Negative and Positive Effects of Peer Pressures. PA. Dorrance Publishing Maguin, Eugen and Rolf Loeber (2006). Academic Performance and Delinquency. USA: MastersThesis University of Chicago. -Influence.html
    16. 16. References Murillo, Joanne Kautzmann. (2011). Dropout and delinquency: Mexican-American and caucasian non- hispanic youth. Ross-Kidder, Kathleen. Ph.D.(2002). "Learning Disabilities, ADHD and Delinquency: Is there a link?". Parrini, Michelle Law-Related Education and Delinquency Prevention. Michigan, ERIC Digest. Rutherford, R.B., Bullis, M., Anderson, C.W., & Griller-Clark, H.M. (In press, 2011)Youth with special education disabilities in the correctional system: Prevalence rates and identification issues.Youth with Learning and Other Disabilities in the Juvenile Justice System.Washington, DC: US Department of Justice. Siegel, Ayon Kay LarryJ. and BrandonWelsh.(2009). Juvenile Delinquency: theory, practice, and law. Philippines: Cengage Learning. National Bookstore. Sjit Administrator. Academic Delinquency. (April 2011). Butuan City, Philippines.Saint Joseph Institutte of Technology. Wadhwa,Vivek. (2012) 7Ways to get Great PR. Arthur &Toni Rembe Rock Center for Corporate Governance, Stanford University. Zamora, DeyanirA, M.S.(2010) Levels of Academic Achievement and Further Delinquency Among Detained Youth. Downloaded June 2012. Zolten, Kristen, M.A. and Nicholas Long, PhD. (1997). Negative and Positive Effects of Peer Pressures. USA: Department of Pediatrics, University of Arkansas for Medical Sciences. Little Rock Center: Center for Effective Parenting. (501) 364- 7580.