Kodak Brand Audit Report

Kodak Brand Audit Report “ Report on Current Inventory of Kodak Printers and Cameras” Feb 24 2007 - Suffolk EMBA – Consumer Behavior & Research - Professor Elizabeth Wilson Class Presented by Mariswaran Balasubramanian, Varinder Gupta, Ernesto Digiambattista

Introduction
Kodak brand inventory of cameras and printers
Comparison of Kodak printers with HP printers
Comparison of Kodak cameras with HP cameras

Kodak Printers
Print, copy, and scan
KODAK lab-quality pictures that last
a lifetime* in as little as 28 seconds
Uses a convenient 2-cartridge, 6-ink
system
Uses a convenient 2-cartridge, 6-ink system
Easy, one-click photo printing from most memory cards
Large, high-resolution 3.0 in. (7.6 cm) color display for easy photo cropping
KODAK lab-quality pictures that last a lifetime* in as little as 28 seconds
Print, copy, and scan
35-page automatic document feeder makes copying, scanning, and faxing simple
Efficient and easy two-sided printing
Uses a convenient 2-cartridge, 6-ink system
Easy, one-click photo printing from most memory cards
High-resolution 2.4 in. (6.1 cm) color display for easy photo cropping
KODAK lab-quality pictures that last a lifetime* in as little as 28 seconds
Print, copy, scan, and fax

Kodak Cameras

Kodak Cameras Point & Shoot Pocket Pocket High Zoom EasyShare-One

HP Kodak Digital Camera Comparison Chart Kodak V1003 10.0 million effective pixels 10.4 million sensor photo detectors 36 mm - 108 mm (3x) zoom lens Kodak V803 8.0 million effective pixels 8.3 million sensor photo detectors 36 mm - 108 mm (3x) zoom lens Kodak C653 6.1 million effective pixels 6.2 million sensor photo detectors 36 mm - 108 mm (3x) zoom lens Kodak Z710 7.1 million effective pixels 7.4 million sensor photo detectors 38 mm - 380 mm (10x) zoom lens Kodak C433 4.0 million effective pixels 4.2 million sensor photo detectors 36 mm - 108 mm (3x) zoom lens HP Photosmart R927 8.2 million effective pixels 8.3 million sensor photo detectors 35 mm - 105 mm (3x) zoom lens HP Photosmart R727 6.2 million effective pixels 6.4 million sensor photo detectors 39 mm - 118 mm (3x) zoom lens HP Photosmart R725 6.2 million effective pixels 6.4 million sensor photo detectors 39 mm - 118 mm (3x) zoom lens HP Photosmart E327 5.0 million effective pixels 5.0 million sensor photo detectors 35 mm fixed lens HP Photosmart M527 6.0 million effective pixels 6.2 million sensor photo detectors 38 mm - 114 mm (3x) zoom lens

Kodak – HP Printers Comparison Kodak EasyShare 5100 Kodak EasyShare 5500 Kodak EasyShare 5300 HP DeskJet F380 All-in-One 14PPM Color Print Speed 22 PPM 20PPM Black Print Speed 32 PPM 79.99 Price 149.99

Printer Output Comparison

Kodak Marketing Efforts

Kodak in News
KODAK: Kodak Revolutionizes the Inkjet Industry New Line of All-In-One Inkjet Printers Produces Durable, High-Quality Documents and Photos; Low-cost premium inks save customers up to 50 percent on everything they print, M2 Presswire, February 6, 2007
Kodak Wins Three CES Innovations Awards and Receives Prestigious Honors from Popular Science and PC Magazine; Honors Include "Best of Innovations" Award for the KODAK EASYSHARE V610 Dual Lens Digital Camera, Business Wire, January 8,2007

Questions & Answers

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Kodak Brand Audit Report

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