View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
LEARNING OBJECTIVESI. How to find and build relationships with reporters onlineII. Tips on writing your releases for Search Engine OptimizationIII. How to distribute your release onlineIV. Understand elements of an online outreach plan
Using Facebook to Reach Reporters Listen & engage Find your influencers - create interest listsPost updates with URLs to click-thru
Relationships with Reporters Require:• Reading their articles• Commenting on their articles• Sharing links to their articles• Letting them know you shared it others• Being a media resource for any follow up articles
Think Through Your Pitch• Hi, I’m ________ and I’m calling with __________(org) to tell you about a story idea. Do you have a second to talk?• Here’s what’s going on: (one sentence summary)• The reason this is important/different now is: (timeliness/impact)• I also have a (VISUAL?) or (HUMAN INTEREST?) that you might be interested in.• Does this sound like something you’d be interested in?• Can I send you some follow up information? Via email?