How to Become

Twitter Literate
Marissa Wasseluk
New Media Associate
@marissapaige
Today’s GOALS
• Understand the anatomy of a Tweet and basic
functions of Twitter
• How to create Twitter lists that are us...
What is Twitter?
• Micro-blogging platform
– Links to items on the internet
– Collects comments in real time
– Answers the...
Twitter is like…
WHY Twitter?
• Tweet speaks to all

• Immediate, wide reach
• Listen & monitor audience

• Find new conversations
WHY Twitter?
• Reach out to influencers & build relationships

• Creates online interactions around real world events
• A ...
Getting Started
•
•
•
•

SIGN UP!
Add an avatar picture
Add your bio
TWEET!
Getting Started
• SIGN UP!
• Add an avatar picture
Getting Started
• Search
• Save a search
• Follow people who have conversations you
want to listen to
Twitter To Do’s
• Have a good profile picture
• Add your location
Twitter To Do’s
• Choose a memorable, screen name
– Choose your name if you can!
– Use as few characters as possible

• Ha...
Retweet/
Modified tweet

Hashtags

Screen names

Shortened
URL
What’s a HASHTAG?
How does it work?
There’s a difference
• @hashtag

• #hashtag
Hashtags
• A hashtag is a keyword preceded by #
– Makes it a hotlink so you can follow
every conversation that about that ...
HOW TO TWEET

THE T.W.E.E.T.
METHOD
T.W.E.E.T.
TARGET
Target
• What is your goal?
– Informational
– Personal
– Fundraising
T.W.E.E.T.
WRITE
Twitter To Do’s
• Talk to people!
• Add commentary to shares
• Retweet + respond
An Effective Tweet
• Link to updates & resources from your blog or
website
• Call to action

• Open questions
• Spell out ...
An Effective Tweet
• Spell things correctly
• Be grammatically correct!
T.W.E.E.T.
ENGAGE
Retweet/
Modified tweet

Hashtags

Screen names

Shortened
URL
There’s a difference
• @screenname

• #screenname
Screen Names
• @screenname
– Talk to a specific user – filter through
the noise
– Direct message
• You have to “follow” ea...
HOW TO: Make a List
T.W.E.E.T.
EXPLORE
Explore
• Perform a Search
– Interests, influencers
Explore
Explore
Explore
T.W.E.E.T.
TRACK
Track
Twitter To Do’s
• Talk to people!
• Add commentary to shares
• Retweet + respond
Twitter To Don’ts
• Don’t Sell too much
• Don’t Be too repetitive
• Don’t mass-follow looking for follow-backs
indiscrimin...
The Magic & Power of RT
The Magic & Power of RT
• A “RT” expands your reach!
• Don’t be afraid to ask for a RT
• MT = modified tweet
HOW TO: Make Tweeting Easier
• Link your Facebook & Linkedin Accounts
• Use a third-party client to streamline your
workfl...
RECAP
What you should be
doing on Twitter
1. Create a personable avatar and profile
2. Use hashtags but make them short

3. Search, Listen & Follow
4. Retweet relev...
Think Before You Tweet!
• Are you posting from the right screen name?
• Is everything spelled correctly?
• What’s the main...
Q&A
Marissa Wasseluk
New Media Associate
@marissapaige
Twitter Literacy - October 2013
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Getting started with Twitter & The TWEET method!

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  • A tool that connects users through short, real-time updatesThrough twitter site, but also text messaging, smart phone apps, browser add-ons and other softwareUpdates in 140 characters or lessReferrer to your site
  • Listening to conversations on public transitLet’s take a look at the Twitter interface on npcommunicatorDECONSTRUCT A lot of conversation happening – twitter is built for that. Don’t get confused by knowing what to listen for & how to listen
  • Actually an important part of advocacyFind people who wouldn’t otherwise know your organization get to know those peopleTwitter updates happen in REAL-Time – pros & cons of that
  • Tweets are the new press release A well-maintained Twitter presence can help frame your organization and its leaders as major players Watch video from New News
  • Your pic & your bio are what make you seem crediblePics are 73 px squareDon’t be afraid to Tweet!
  • Profile photos
  • We call these people influencersIf you want to become an influencer, align yourself with already established influencers.Perform a search and save it
  • These are what make you seem credible to your audience – first impressions are key to collecting followers
  • The key things to remember are to keep it to the point, outline your absolute key interests/hobbies and try to add in some personality too. Make it sound a bit fun or different instead of using a lot of boring key words like #SEO #socialmedia #websites etc.
  • Hashtags are keywords that become hotlinks
  • Use hashtags for events & conversations#commfri#mmc2013
  • Social media is SOCIALScroll through your timeline – what are people buzzing about? How can you join that conversation?- Live view of Trending topics
  • Engage your audience
  • 1. Their staff will be notified you’re talking about them2. Makes searches easier3. URLs & embeds make them Easier to share
  • Lists help monitor your audience & filter out the noise
  • Social media is SOCIALScroll through your timeline – what are people buzzing about? How can you join that conversation?- Live view of Trending topics
  • It is OK to do both these things, but NOT OK to do too much of it.
  • Play telephone
  • Lists help monitor your audience & filter out the noise
  • Real-time examples – 1. check your settings in both accounts. They will ask you if you want to link2. hootsuite, sprout social3. Worksheet
  • Hashtags will help you follow conversationsLists will help you listen to key conversationalists *** EXERCISE *** Find a conversationalist with a hashtagWhat topics are important to your cause? Do a search in Twitter for that topic
  • Red Cross mix up anecdote
  • Twitter Literacy - October 2013

    1. 1. How to Become Twitter Literate Marissa Wasseluk New Media Associate @marissapaige
    2. 2. Today’s GOALS • Understand the anatomy of a Tweet and basic functions of Twitter • How to create Twitter lists that are useful and focused • Crafting effective messages with twitter • How to easily add twitter to your daily workflow • Tips to help you listen and monitor online conversations about your organization, program or issue.
    3. 3. What is Twitter? • Micro-blogging platform – Links to items on the internet – Collects comments in real time – Answers the question, “What are you doing right now?” ???
    4. 4. Twitter is like…
    5. 5. WHY Twitter? • Tweet speaks to all • Immediate, wide reach • Listen & monitor audience • Find new conversations
    6. 6. WHY Twitter? • Reach out to influencers & build relationships • Creates online interactions around real world events • A well-maintained Twitter presence can frame your organization and its leaders as major players
    7. 7. Getting Started • • • • SIGN UP! Add an avatar picture Add your bio TWEET!
    8. 8. Getting Started • SIGN UP! • Add an avatar picture
    9. 9. Getting Started • Search • Save a search • Follow people who have conversations you want to listen to
    10. 10. Twitter To Do’s • Have a good profile picture • Add your location
    11. 11. Twitter To Do’s • Choose a memorable, screen name – Choose your name if you can! – Use as few characters as possible • Have an interesting bio – Make sure it accurately represents your brand or what you’re currently doing.
    12. 12. Retweet/ Modified tweet Hashtags Screen names Shortened URL
    13. 13. What’s a HASHTAG? How does it work?
    14. 14. There’s a difference • @hashtag • #hashtag
    15. 15. Hashtags • A hashtag is a keyword preceded by # – Makes it a hotlink so you can follow every conversation that about that topic
    16. 16. HOW TO TWEET THE T.W.E.E.T. METHOD
    17. 17. T.W.E.E.T.
    18. 18. TARGET
    19. 19. Target • What is your goal? – Informational – Personal – Fundraising
    20. 20. T.W.E.E.T.
    21. 21. WRITE
    22. 22. Twitter To Do’s • Talk to people! • Add commentary to shares • Retweet + respond
    23. 23. An Effective Tweet • Link to updates & resources from your blog or website • Call to action • Open questions • Spell out important items
    24. 24. An Effective Tweet • Spell things correctly • Be grammatically correct!
    25. 25. T.W.E.E.T.
    26. 26. ENGAGE
    27. 27. Retweet/ Modified tweet Hashtags Screen names Shortened URL
    28. 28. There’s a difference • @screenname • #screenname
    29. 29. Screen Names • @screenname – Talk to a specific user – filter through the noise – Direct message • You have to “follow” each other
    30. 30. HOW TO: Make a List
    31. 31. T.W.E.E.T.
    32. 32. EXPLORE
    33. 33. Explore • Perform a Search – Interests, influencers
    34. 34. Explore
    35. 35. Explore
    36. 36. Explore
    37. 37. T.W.E.E.T.
    38. 38. TRACK
    39. 39. Track
    40. 40. Twitter To Do’s • Talk to people! • Add commentary to shares • Retweet + respond
    41. 41. Twitter To Don’ts • Don’t Sell too much • Don’t Be too repetitive • Don’t mass-follow looking for follow-backs indiscriminately
    42. 42. The Magic & Power of RT
    43. 43. The Magic & Power of RT • A “RT” expands your reach! • Don’t be afraid to ask for a RT • MT = modified tweet
    44. 44. HOW TO: Make Tweeting Easier • Link your Facebook & Linkedin Accounts • Use a third-party client to streamline your workflow • Make Tweeting a part of your daily routine!
    45. 45. RECAP What you should be doing on Twitter
    46. 46. 1. Create a personable avatar and profile 2. Use hashtags but make them short 3. Search, Listen & Follow 4. Retweet relevant tweets to your followers 5. Always reply to tweets directed to you 6. Create lists
    47. 47. Think Before You Tweet! • Are you posting from the right screen name? • Is everything spelled correctly? • What’s the main idea of this tweet? • Ask yourself, “Is this useful? Would I click on it?”
    48. 48. Q&A Marissa Wasseluk New Media Associate @marissapaige

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