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Social Media Bootcamp - day 3
 

Social Media Bootcamp - day 3

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Day 3 of Social Media Bootcamp presented through Community Media Workshop by Demetrio Maguigad and Marissa Wasseluk. Here we cover social media tools & best practices for their use.

Day 3 of Social Media Bootcamp presented through Community Media Workshop by Demetrio Maguigad and Marissa Wasseluk. Here we cover social media tools & best practices for their use.

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  • IntroductionDemetrio Maguigad
  • Why your nonprofit needs to stop ignoring linkedin
  • Follow and share the way you would on Facebook
  • Follow the prompts
  • Quick tour of your profile page Follow and share the way you would on Facebook - status updates and links

Social Media Bootcamp - day 3 Social Media Bootcamp - day 3 Presentation Transcript

  • socialmediabootcampDemetrio P. Maguigad & Marissa WasselukCommunity Media Workshop312-369-6400demetrio@newstips.orgFollow on Twitter @dmaguigad& @marissapaige& @npcommunicatorhttp://www.communitymediaworkshop.org
  • *OH SNAP!*A QUIZ!!!
  • social media plan review
  • Blogs,Facebook,Twitter,Dashboards,Youtube& Other Tactics
  • What you should bedoing with your Blog
  • 1. Read other blogs and link 2. Respond to other blogs or comment 3. Create conversations based on four basic goals 4. Be inclusive 5. Share your posts across platforms6. Be timely and always appropriately tag and categorize your stories
  • Facebookcommunity platform push & pull
  • What you should bedoing on Facebook
  • 1. Allow more then one administrator 2. Open the space to your fans3. Create unique experiences for your fans 4. Use Facebook Ads & other tools5. Introduce and provide context to content you share 6. Communicate visually
  • Twitter Listen & monitorTweet speaks to all Follow & shareImmediate & wide
  • What you should be doing on Twitter
  • 1. Create a personable avatar and profile 2. Use hashtags but make them short 3. Search, Listen & Follow4. Retweet relevant tweets to your followers 5. Always reply to tweets directed to you 6. Create lists
  • LinkedinConnects corporate donors to your causeA new and different social channelthat provides new opportunities of exposure!
  • What you should be doing onLinkedin
  • LinkedinBest Practice:• Build your presence – Create and claim your organization’s page – Have all employees, board members, and volunteers link to it in their individual profiles • Follow and share your company page
  • Your Linkedin Organizational Page• Optimizing your page – Take advantage of all social features • (edit your settings to connect) • Connect to twitter (#in) • Show your blog posts – Keep it as professional and complete as possible • Logo, description, website link, put yourself in the correct category
  • YourLinkedinOrganizational Page
  • LinkedinBest Practice:• Treat Linkedin like Facebook (but you know, with that air of professionalism)• Have a clear heading and succinct summary• REMEMBER – you are LINKED to your org with your personal Linkedin profile – there is no line of separation.
  • DashboardsManage social accountsStreamline your communications
  • What you should bedoing on Dashboards
  • 1. Import Facebook profile and pages, Twitter, Linkedin and other social profiles 2. Launch statuses across platforms 3. Search and save streams4. Coordinate with other staff 5. Manage your time 6. Add other admins
  • Other Tools for management and measuring analytics• SproutSocial• Tweetstat
  • Other Tools Youtube E-Mail Print QR Codes Other
  • What’s New What’s Next?
  • Q&A