social  media   bootcamp
<ul><li>Connecting the  Community  with  Media , the  Workshop  promotes news that matters! </li></ul>
what   is   the social  web ?
It’ s   kind   of  like …
 
creating  a   plan   of  action
developing  a   social media   policy   &   plan online communications strategy
social media   policy
a  social media   policy  defines and sets guidelines for… who is communicating online what is to be communicated how and ...
social media   plan
elements of a  social media   plan … People Objectives & Goals Strategies Technology, Tools & Tactics
elements of a  social media   plan …  people Creators Conversationalists Critics Collectors Joiners Spectators In-Actives
elements of a  social media   plan …  objectives To research in order to inform organization & projects To position organi...
elements of a  social media   plan …  strategies Listening for research Conversing to create market buzz Rally Your Key Su...
10 min  break
and we are  back
developing  a   social media   policy   &   plan review
social media   plan worksheet
social media   policy   worksheet
social  media   game !
<ul><li>What do you look like on the web? </li></ul><ul><li>Egosurfing & SERP </li></ul>your  online  identity
discover  your  identity ! <ul><li>www.touchgraph.com/seo </li></ul><ul><li>www.google.com/alerts </li></ul>
Q  +   A
Let’s connect! Demetrio Maguigad New Media Manager, Community Media Workshop [email_address] @dmaguigad or @npcommunicator...
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Social Media Bootcamp Day 1

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The presentation developed by Demetrio Maguigad and Marissa Wasseluk for Community Media Workshop's Social Media Bootcamp - an intensive course on creating a social media plan and policy for your nonprofit or small business.

http://www.communitymediaworkshop.org/training

Published in: Technology, Business
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  • Introduction Demetrio Maguigad
  • Who is CMW? Who we are What we do
  • Preparing for the dance Understanding the dynamics of the dance Niche groups Listening and engagement
  • Creating an online communications strategy by developing a social media policy and plan of action Example of problem and developing strategy: Strategy Center LA
  • Survey the room regarding what they learned about Soc med policy and planning
  • Have them work on the social media game worksheet Share their results
  • Exercise using the Social Media Policy Worksheet Have a few people read their policy Show them the Social Media Policy Generator
  • Introduction Presenters Expertise Nora Ferrell Expertise Demetrio Maguigad
  • Social Media Bootcamp Day 1

    1. 1. social media bootcamp
    2. 2. <ul><li>Connecting the Community with Media , the Workshop promotes news that matters! </li></ul>
    3. 3. what is the social web ?
    4. 4. It’ s kind of like …
    5. 6. creating a plan of action
    6. 7. developing a social media policy & plan online communications strategy
    7. 8. social media policy
    8. 9. a social media policy defines and sets guidelines for… who is communicating online what is to be communicated how and where organizational messages are communicated what is NOT to be communicated demonstrating and strengthening the organizational voice, it s values and over all brand preventing communications crisis or procedures for handling crisis much more…
    9. 10. social media plan
    10. 11. elements of a social media plan … People Objectives & Goals Strategies Technology, Tools & Tactics
    11. 12. elements of a social media plan … people Creators Conversationalists Critics Collectors Joiners Spectators In-Actives
    12. 13. elements of a social media plan … objectives To research in order to inform organization & projects To position organization in social conversations To inform supporters to increase attendance, support and donations To provide support To develop and improves projects and services
    13. 14. elements of a social media plan … strategies Listening for research Conversing to create market buzz Rally Your Key Supporters Online community development Include people in development of projects
    14. 15. 10 min break
    15. 16. and we are back
    16. 17. developing a social media policy & plan review
    17. 18. social media plan worksheet
    18. 19. social media policy worksheet
    19. 20. social media game !
    20. 21. <ul><li>What do you look like on the web? </li></ul><ul><li>Egosurfing & SERP </li></ul>your online identity
    21. 22. discover your identity ! <ul><li>www.touchgraph.com/seo </li></ul><ul><li>www.google.com/alerts </li></ul>
    22. 23. Q + A
    23. 24. Let’s connect! Demetrio Maguigad New Media Manager, Community Media Workshop [email_address] @dmaguigad or @npcommunicator Marissa Wasseluk New Media Associate, Community Media Workshop [email_address] @marissapaige or @npcommunicator www.communitymediaworkshop.org www.facebook.com/communitymediaworkshop www.twitter.com/npcommunicator

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