Social Media Bootcamp 2013 - Session 2


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Tactics & planning

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  • IntroductionDemetrio Maguigad
  • Take a look at the workshop page
  • Example – of buttons – 111x74
  • How many of you have a facebook profile? How many of you have a brand page? How many are thinking of creating a page?Still #1 because it’s the best at engaging audienceLet’s look at the facebook Interface Timeline navigation (buttons up top when you scroll & along the side)
  • Hashtags will help you follow conversationsLists will help you listen to key conversationalists *** EXERCISE *** Find a conversationalist with a hashtagSomeone give me a topic important to your cause. Do a search in Twitter for that topic – are any of these conversations relevant to you?FILTER THE NOISE WITH SEARCH.STAND OUT FROM THE NOISE WITH KEYWORDS AND HASHTAGS.TWITTER WORK OUT
  • Why your nonprofit needs to stop ignoring linkedin
  • To engage and create advocates
  • Follow and share the way you would on Facebook
  • Follow the prompts
  • Follow the prompts
  • Quick tour of your profile page Follow and share the way you would on Facebook - status updates and links
  • #2 – for example if you sell shoes, post a pic of someone jogging with tips about running#3 - rather than maintaining a single board devoted to one topicGood example – modcloth, beth kanter5 – increases engagement
  • Strategies & tactics encompass the learning and use of tools and providing the time to reach the goals.
  • Social Media Bootcamp 2013 - Session 2

    1. 1. social media bootcamp session 2 – tactics & planningAdriana Diaz & Marissa WasselukCommunity Media -- marissa@newstips.orgFollow on Twitter @npcommunicator
    2. 2. Optimizing Facebook
    3. 3. Optimizing Timeline• Branding – Custom cover and tabs• Favoriting• Bookmarking
    4. 4. What you should bedoing on Facebook
    5. 5. Facebookcommunity platform push & pull
    6. 6. 1. Allow more then one administrator 2. Open the space to your fans3. Create unique experiences for your fans 4. Use Facebook Ads & other tools5. Introduce and provide context to content you share 6. Communicate visually
    7. 7. What you should be doing on Twitter
    8. 8. 1. Create a personable avatar and profile 2. Use hashtags but make them short 3. Search, Listen & Follow4. Retweet relevant tweets to your followers 5. Always reply to tweets directed to you 6. Create lists
    9. 9. Linkedin Puts your nonprofit in front of new donors, volunteers & advocatesConnects corporate donors to your causeA new and different social channel that provides new opportunities of exposure!
    10. 10. What you should be doing on Linkedin
    11. 11. Linkedin Best Practice:• Build your presence – Create and claim your organization’s page – Have all employees, board members, and volunteers link to it in their individual profiles • Follow and share your company page
    12. 12. Your Organizational Page• Creating your page – What you’ll need • A Linkedin Account • An company-owned e-mail domain • Your organization logo • A 4-line organization overview / mission statement (preferably containing an “ask”)
    13. 13. Your Organizational Page• Creating your page
    14. 14. Your Organizational Page
    15. 15. Your Organizational Page
    16. 16. Your Organizational Page
    17. 17. Your Organizational Page• Optimizing your page – Take advantage of all social features • (edit your settings to connect) • Connect to twitter (#in) • Show your blog posts – Keep it as professional and complete as possible • Logo, description, website link, put yourself in the correct category
    18. 18. It All Comes Back to You!• Make sure your connections see how you’re connected to your org and other orgs. – Add volunteer work & causes!
    19. 19. Linkedin Best Practice:• Treat Linkedin like Facebook (but you know, with that air of professionalism)• Have a clear heading and succinct summary
    20. 20. What you should bedoing on Pinterest
    21. 21. 1. Think Visually 2. Promote more than products. Post news and tips for a variety.3. Create at least a few boards that cover a broad range of interests 4. Add a “Pin it” button to your site 5. Add a contributors button to your board
    22. 22. :: Social Media Planning ::
    23. 23. Social Media Planning• audience: what are they ready for? where are they? what level of engagement are they at?• objectives: what do you want to do to achieve your goals? what will be accomplished?• strategies: what is your approach? what is the process?• technology, tools & tactics: what are the best tools to help you get there?• outcomes & analysis: what will be measured? what are the indicators of change or success?
    24. 24. Social Media Planning: People• Develop an analysis of targeted audiences.• Identify audience use of technology.• Develop engagement decisions based on analysis and impact level to define your objectives.
    25. 25. Social Media Planning: Objectives• Establish your objectives & goals.• Identify what it is you want to do (to conduct research, to create market buzz, inform and sell products, provide support to customers, develop and improve products and services)
    26. 26. Social Media Planning: Strategies• Identify the process (listening for research, conversing to create market buzz, rally key fans, nurture a community, include customers to improve products)• Identify what it is you want to change if you are successful with your objectives--impact.• Identify how you will measure these changes.• Learn to adapt to changes in the process.
    27. 27. Social Media Planning: Technology &Tactics• Identify the tools needed to communicate, engage and measure your success.• Identify how the tools will be used.
    28. 28. Key Strategies: Nurturing Investing Tools & Time A Community: Building authority Sustainability strategy: Allowing supporters to help each other Energizing Supporters strategy: Rallying key supporters towards an action or cause tools Conversing & Buzz strategy: Building relationships by creating and participating in conversations--direct engagementListening & Monitoring strategy:Collecting info and insights through conversations time